Logos of global brands are always recognized by everyone. But would you be able to recognize these logos if they were in Chinese? This is the question that drives Mehmet Gozetlik’ s, aptly-named Chinatown.
“Chinatown pushes viewers to ask themselves what it means to see, hear, and become fully aware. ‘Chinatown’ also demonstrates our strangeness to 1.35 billion people in the world, when you can’t read Chinese” says Mehmet Gozetlik.
The logos are reconstructed by the artist using neon lights. Some of them are easily recognizable but some of them are challenging without the latin alphabet we are so familiar with.