Imagine a community with an alternative kind of currency, what would it look like? Last weekend Next Nature Network teamed up with DGTL Music Festival in Amsterdam to launch the ECO coin, a digital currency to reward people who actively contribute to a more sustainable world. Over 40.000 visitors attended the festival, turning our first grand experiment into a success.
With a team of 200 volunteers, 200 students from NHTV Hogeschool in Breda and ten next nature experts, we kicked off the experiment to promote ecological value through currency. Visitors were invited to carry out 20 different sustainable actions on the festival terrain for which they were rewarded with ECO coins. Every ECO earned unlocked exclusive rewards and lifted the festival experience to new heights.
Among the ECO quests, visitors gained the opportunity to get a glimpse of future nanotech products in the NANO Supermarket, turn plastic bottle caps into keychains, learn about new food cultures, upcycle plastic with a 3D printer, participate in a modular artwork, and even change their energy provider to top up their ECO coin balance.