Author: Rolf Coppens

Image Consumption

Stereotype Packaging

According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases. Can design encourage people to rethink their relationship with healthy food to gain a balanced diet?

The series of food packaging were created from the observations on personal behaviors. Using the recognizable stereotyping packaging would make people feel more physically and physiologically connected with those daily objects. By giving the good food a little make over, it could contribute the availability of healthy food and encourages people to make a change for their everyday life.
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Things that make us feel and look good. Branded nature? Created by Russian design agency Firma.



Coca-Cola© succeeds in what most NGO’s try to achieve: getting the goods to the poor in the 3rd world  Africa. For most people there, a Coke is easier to get and cheaper than a bottle of drinking water. One might say that we shouldn’t encourage them to drink that much Coke, but we can also use the system. Colalife© aims to use the efficiency of the Coca-Cola distribution chain to ship medicines to the places that need them. Parasiting on the crates of Coke, the containers fit perfectly in the spaces unused.


The Trillion Node Network

“I think there is a world market for maybe five computers”, a remark made by Thomas J. Watson of IBM in 1943. But what if the number of computing devices connected to each other would reach the number of one trillion? A short animation.


Nano snowman


This snowman is 10 µm across, 1/5th the width of a human hair.

The snowman was made from two tin beads used to calibrate electron microscope astigmatism. The eyes and smile were milled using a focused ion beam, and the nose, which is under 1 µm wide (or 0.001 mm), is ion beam deposited platinum.

A nanomanipulation system was used to assemble the parts ‘by hand’ and platinum deposition was used to weld all elements together. The snowman is mounted on a silicon cantilever from an atomic force microscope whose sharp tip ‘feels’ surfaces creating topographic surveys at almost atomic scales.

But… this could also be a rendering and a big hoax, who knows… Made by the people of NPL


Inbox Victory


Have you ever been in the situation where you spend days trying answer all of your email only to accomplish your goal and have no one to share in your victory? All you want is a high five, a pat on the back, and job well done soldier, and yet most likely all you are left with is an empty room and a cold cup of coffee. Inbox Victory is an initiative that you deserve that high five!” And here is how you get it:
1) Get your email inbox down to zero. People have various methods for dealing with their email inbox is going to mean different things to different people. A basic rule of thumb, however, is getting it to a point where no further action can be taken.
2) Open up your webcam software and take a screenshot of yourself profiling in front of your defeated foe
3) Shoot an email with your screenshot (fi5e at ni9e dot com)


High Line Park

On elevated unused traintracks the city of New York created a park. Nice work, makes me think of the unnatural nature of parks I visit sometimes. Typically, the park is designed by a Dutch guy, I guess they know where to look for when they want next nature.



Jim Reinders, an experimental artist with a history of using curious media, became so enthralled by the beauty of the famous Stonehenge in England that he had to recreate it. However, Reinders, instead of using stone, decided to embrace a more modern, Americanized approach. Shortly after his father died in 1982, Reinder came up with the idea to build “Carhenge“.

Five years later during a family reunion, with the help of some thirty family members, Reinder used thirty-eight automobiles to mirror the position of the rocks that construct Stonehenge. All the automobiles, which include a handful of cars, a pick-up truck, an ambulance, and a 1962 Cadillac as the heel stone, accurately and proportionately depict the real life structure.


Brand dating


Male – BMW, Armani, Durex – is looking for a Female – Dolce & Gabana, New York Times, Victoria’s Secret. is a (serious) dating site that relies on the identification people have with brands. It replaces characteristics like “sporty”, “spontaneous” and “funny” with brands like “Apple©”, “Starbucks©” and “Camel©”. We were surprised how well it works and how much more easy it was to describe yourself with brands than it was to do it with words. Although the site offers a lot of Dutch brands, we guess you get the point.

Start dating: See also: iReligion, Wood of Logo’s, Media sunrise, We are all born in a world.


Josh Keyes

There is something about the work of Josh Keyes. He might be the Bob Ross of our generation. He has site.