Author: Rolf Coppens

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Animal Sweater

male-front.jpgNature used to be an unpredictable place of mystery. Fascinated with nature’s untamed wildness, artists created animal and floral patterns as a celebration of this phenomenon of the physical world. Today this wilderness has disappeared and nature has lost its unique position.

As we are surrounded by logos, we are systematically invited, encouraged and directed in what we do. Brands want to be personal and engage in a relationship with you. They want to become a central part of your life. But there is no dialogue, only targeted one-way communication. The symbols are constantly in your field of vision but they are still not part of the public domain. Ownership is of the corporations and the destiny of the logos is in their hands.In the Animal Sweater pattern, designed by the Swedish artist Karl Grandin, the animal shaped logos are set free. Emphasizing the beauty of the stylized animals and their collective kinship, rather than each mark’s individual commercial value, the pattern suggests a new way to experience the commercial imagery.

Sorry! The Animal Sweater is sold out. Please check our store for other attractive Next Nature merchandise.
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Boomeranged Metaphors

Everything is Fake

This is the first viral internet movie I’ve seen that’s actually aware of being a viral. I just can’t wait until this happens for real -including the car stunts- when will virals escape the virtual and actually happen in real life? O wait…I think I have a boomeranged metaphor here.


Deforestation in China threatens giant pandas


I found this ad very ironic; after killing the giant panda (by turning it into a logo) WWF is complaining that the Chinese are killing the living version of it. I wonder if they would change the logo when the real animals become extinct or if it would only make the logo stronger.

Manufactured Animals

Wild life

Peculiar image of the week.

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Justin Melnick is an avid photographer, digital artist, and has lived in the Middle East. All of these influences have come together in his latest project, titled ARM•ME. Read more


Country looking for a new land

The Maldives, a chain of islands off the coast of India is taking the possibility of disappearance into account. This little piece of paradise is so low above sea level that it might be flooded due to the effects of climate change. That’s why the Maldive government is looking for new land to start a new country. I would suggest the moon, Antarctica  or Greenland. Or maybe the Dutch can help? I kinda like that OSX screensaver… Via treehugger (what’s in a name) »

See also: If the implications of global warming were fair, Diesels global warming ready campaign, Humans to blame for global warming.


Neck space


Since we don’t need to be able to move our heads anymore these days we might as well use the unused space between our head and our shoulders. That’s what designer Francesca Lanzavecchia thought (or she broke her neck recently) and came up with these wonderful solutions to the problem. Order them here

Boomeranged Metaphors

Car tech makes reality look like a game


Tech company Fuijtsu released a new way to look around you while driving a car. Following the old fashioned neck turning and mirroring this tech has cameras around the vehicle to create a game-like live video of you driving the car. Makes me think of that outer-body experience I have from time to time. I wonder what this technology will do to car design since you don’t longer need the whole glass thing. Read more »

Related: Avatar MachineNeed for Speed


Face swapping for privacy


Face swapping software finds faces in a photograph and swaps the features in the target face from a library of faces.  This can be used to “de-identify” faces that appear in public, such as the faces of people caught by the cameras of Google Street View. So instead of simply blurring the face, the software can substitute random features taken from say Flickr’s pool of faces. A mouth here, an eye there.

Copied from KK




Peculiar image of the week (can I, Koert?)


Photoshop terrorism

Some months ago Iran did a test to show off their missile power which turned out to be quite embarrassing because one out of three did not work. Fortunately, they had a good copy of Photoshop laying around in their evil headquarters to replace the failing missile with a working one.
Unfortunately.. someone found out and the whole thing fell apart, making Iran look like an amateur. But..of course it could just as easy be the other way around, taking the working missile out and replacing it with the missile before the launch. What is truth in post-psd era?
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