Author: Rolf Coppens
Nature used to be an unpredictable place of mystery. Fascinated with nature’s untamed wildness, artists created animal and floral patterns as a celebration of this phenomenon of the physical world. Today this wilderness has disappeared and nature has lost its unique position.
As we are surrounded by logos, we are systematically invited, encouraged and directed in what we do. Brands want to be personal and engage in a relationship with you. They want to become a central part of your life. But there is no dialogue, only targeted one-way communication. The symbols are constantly in your field of vision but they are still not part of the public domain. Ownership is of the corporations and the destiny of the logos is in their hands.In the Animal Sweater pattern, designed by the Swedish artist Karl Grandin, the animal shaped logos are set free. Emphasizing the beauty of the stylized animals and their collective kinship, rather than each mark’s individual commercial value, the pattern suggests a new way to experience the commercial imagery.
Some months ago Iran did a test to show off their missile power which turned out to be quite embarrassing because one out of three did not work. Fortunately, they had a good copy of Photoshop laying around in their evil headquarters to replace the failing missile with a working one.
Unfortunately.. someone found out and the whole thing fell apart, making Iran look like an amateur. But..of course it could just as easy be the other way around, taking the working missile out and replacing it with the missile before the launch. What is truth in post-psd era?