Author: Ellen Goverde

Biomimicmarketing

How ‘Green’ is Green Cotton?

The latest trend in fashion is organic clothing. These clothes are made with organic materials and raised or grown by organic agricultural standards. Examples of such organic materials are cotton, jute, silk, ramie or wool. These materials are grown without herbicides, pesticides or any genetically modified seeds.

Intuitively we expect these organic clothes to be more environmental friendly and sustainable than polyester textiles, until you realize the natural color of cotton is not green, but brown.

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