Hendrik-Jan Grievink

Designer responsible for the visual output of most projects conducted by Next Nature Network.
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When Siri met Siri…

Like with pets and babies, we seem to like it when devices mimic our behaviour and social patterns. In the process of domesticating technology, we teach products to behave like ourselves. But we all know that almost every learning process starts with copying…

Earlier this year we have written about Siri, a relatively new feature in Apples iOS that allows users to control their iPhones with their voices in a quite convincing way. Especially the ‘intelligent’ answers Siri gave to questions stole many users hearts.

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The Hollywood Megamercial

Baudrillard wrote that, “Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas Los Angeles [is] no longer real, but belongs to the hyperreal order and to the order of simulation.” (Simulacra & Simulation, 1994).

This movieclip of the shoe brand DC is like the Disneyland for adolescent males and takes the whole idea of a commercial to another level. A new genre is presented here, situated in the Simulacra County of Universal Studios: the Megamercial.

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Next Nature Kills

Today, 122 years ago, on 13 september 1899, Henry Bliss became the first pedestrian known to be killed by an automobile in North America. Although not the first, he was certainly not the last victim of this invention that would soon be part of our next nature.

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Arbores Laetae

Parks becomes fairground attractions? Maybe they have been all the time. This intriguing park design by architecture-firm-beyond-praise Diller Scofidio + Renfro seems (who we all know from their great Blur Pavillion) to make a point, but what exactly? The designers themselves describe their project as following:

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Nano Product: Pharmaceutical Sushi

Are we creating the penicillin or the asbestos of the 21st century? Prior to the arrival of the Nano Supermarket, we share some speculative nanotech products with you. Here’s the first in the Nano Supermarket Products series: Pharmaceutical Sushi. Taking medicine becomes a social activity. And it tastes pretty good!

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Polar ice gone in two days

You have only two days left to purchase your own piece of history at the MyPolarIce store in Amsterdam and express the value the polar caps have for you – in real money. €24,95 to be exactly (approx. $33 for our american readers). Bring the heated debate back home and let your unique chunk of polar ice hybernate in your freezer, to pass it on to future generations.

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Back to the Tribe

Douglas Coupland: A radical pessimist’s guide to the next 10 years

Douglas Coupland is a writer and artist based in Vancouver. For the canadian newspaper Globe and Mail, he wrote The ‘radical pessimist’s guide to the next 10 years’ a dystopian view on the near future. One of the the underlying ideas behind the guide could be translated as the observation that evolution continues, whether we like it or not. Our next nature might be as wild, unpredictable and out of control as ‘old nature’ once was. Read the original article here, or simply scroll down.

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X-Ray Visions

Anyone who ever saw an x-ray picture of himself will probably recognise the uncanny feeling of staring at your own skull or bones and being confronted by one of nature’s grim realities: your body is an very vulnerable, beautiful and imperfect tool that will one day — inevitably — stop working. These x-ray photographs by british photographer Nick Veasey, are something else…

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Clothes from a Can

Frequent readers of this website might be familiar with our claim that Next Nature emerges from a fusion between the Born and the Made. But now we can add another: the fusion of the Sewn and the Grown. Cheesy wordplay or not, fact is that this Spray-on Fabric changes your perception of what clothing is or should be. It becomes more grown, and less made.

The product – an instant, sprayable, non-woven fabric – was created some years ago by Fabrican and developed through a collaboration between Imperial College London and the Royal College of Art, London (UK). After spraying the liquid, the fabric kind of grows itself. A model that tested the fabric on her skin reportedly said it ‘felt like a second skin’.

You can probably imagine the implications of this product, except it’s aesthetic appeal to hip designers all over the world: from First Aid Clothing Spray for emergency situations like floods and earthquakes to Sex toys to Auto-dressing Cabins for the elderly and the disabled. Clothing will be something you buy from a supermarket shelf and when you travel, you only need to breng some extra cans. But most importantly: you will never have to wash your clothes again – the ultimate disposable material in a throwaway society? Well, the self-sprayed clothing can be recycled by tearing it to pieces and mix it with a substance that makes the fabric liquid again.

Spiderman, eat your heart out.

Movieclip about the Spray-on T-Shirt

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Boomeranged Metaphors

Twitwee Clock

Haroon Baig from Germany has figured out a way to key up the amount of 50+ Twitter addicts.

This progressive nostalgic cuckoo device displays new tweets from any twitter stream or search on the built-in display, “accompanied by the charming yet obtrusive call of a mechanical cuckoo popping out of the clock”.

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Suburban Utopia


This morning I woke up early and started the day with a cup of coffee and some slices of wholewheat bread and dutch cheese. I realised that bread is one of these few products that I use on a daily base, that still have some kind of ‘artisan’ mythology around it because of its appearance. Even if you buy factory bread instead of the organic bread from the bakery on the corner, you can kind of relate to what a bread is: processed grains. Made digestible in a form that resembles the process of making: flour and water, made into a ball of dough and baked in an oven. Associations with warmth, fire. The yeast making the doug rise.

This japanese bread-in-a-can (Japanese: ????????????????) , photographed by designer Michele Champagne in Tokyo, is something different for breakfast. It comes in a colourful can, tastes sweet, comes in different flavours and is for sale in a vending machine. At the same time it feels futuristic and old fashioned in a 50’s way, when buying canned goods in a supermarket was still some kind of novelty. This is a good example why I love to go to supermarkets abroad, especially the ones in Asia: the supermarket itself is such a mundane phenomenon that sometimes you need a foreign perspective on your daily groceries to realize that you’re already living in the future.

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Experiments in the Revival of Organisms

Experiments in the Revival of Organisms is a 1940 motion picture which documents Soviet research into the resuscitation of clinically dead organisms by Doctor Sergey Sergeyevich Bryukhonenko (1890–1960).

The British scientist J. B. S. Haldane appears in the film’s introduction and narrates the film, which contains Russian text with English applied next to, or over the top of, the Russian. The operations are credited to Doctor Sergey Sergeyevich Bryukhonenko (1890–1960), a Soviet scientist during the Stalinist era.

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Back to the Tribe

Marching Back to the Tribe

Hurray, the Next Nature tribe is growing! Today, we’ve welcomed our 2,000th friend on Facebook. And what better way is there to honour this person with a celebrational parade organised by our comrades from the Next Nature Twitter Tribe? IS Parade is a nice webtoy, but also a good illustration of how social media can be understood as a form of contemporary tribalness, including the symbolism that comes with it. March on, back to the tribe – forward to a next nature!

Create your own parade here.

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A Soft Drink Fairytale

Once upon a time there were two global soft drink brands. One old brand and another, slightly younger. The older one positioned itself as The Real Thing as it entered the market first, and the younger suffered a lot from that. How can you compete with something that is… REAL?

The more the younger brand tried to be just like The Real Thing, the more it was being perceived as… the Fake Thing! This became even worse because The Real Thing did not make the slightest effort to become even a little bit like The Fake Thing – it just stayed its authentic self over the course of 125 years. The younger brand became very sad and tried to move away from the Real Thing. ‘Puh!’ it said, ‘they may be old and real, but we’re fresh and new!’. They used all kinds of slogans to position themselves as a choice for a new generation of consumers, and borrowed from some ancient Asian symbolism to create a fresh image – but if that was such a lucky choice?

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Mercedes-Benz Was Here

In the older days, people had to cross natural barriers like mountains for survival purposes. Grains from one side of the mountain was traded with cloth from the other side, for example. Today, we trade images and visual information overload has taken the place of the the mountain.

One can imagine this trading trips our ancestors made could be tough endeavors. Dangerous slopes and treacherous wheather conditions can take their toll, up in the mountains. Not to speak of the physical challenge of to climbing a mountain, packed with trading goods. New technologies like tunnels, cars and helicopters made it possible to skip the long climbs that take a strain on your body and mountain climbing as a bare necessity died out, to make place for mountain climbing as a recreational activity.

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Back to the Tribe

Dog Modding in China

As a child, I already saw some great tiger potential in my cat and some shark-ish attitude in the behaviour of my goldfish. Personally, I think that since we started domesticating animals, man must have had fantasies about undomesticating them. The thrill of making ‘man’s best friend’ into his enemy again – if only it where for one day: Back to the tribe!

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