That Website Smells!
Do you ever miss being able to smell the woods in an online travel journal? The odor of a new leather jacket in an online shop? Or perhaps you just couldn’t find the words in an email to describe the delicious scent of your freshly baked goods?
DigiScents did, or at least thought a lot of consumers in 2001 were encountering this gap in the day’s technology. The idea of adding smell to the way we communicate online unfortunately was not successful. Failing to surpass the prototype stage, its ambitious concept to link our rapidly growing technology use to more senses than our eyes and ears, actually does something more: It reveals the true colors of the technology we use.