Analogue vs Digital: Digital Mediated Experience

Can you resist the feeling of your smartphone in your pocket at a concert? Nowadays we collectively tend to record concerts and upload them on YouTube. The always-available camera in our pockets compels us to shoot photos and videos every minute a day. Are we afraid to miss a second, so that we can watch it afterwards? Or are we just preserving our memories? Sure you look cool on your social networks after posting a video of a nice band!

From the Analogue vs Digital Memory Game

Boomeranged Metaphors

Analogue vs Digital: Boomeranged Metaphors

The photo at the top is not captured in Google street view. It is a giant Google map pin in the middle of an analog city. At the start of the digital era, metaphors from everyday analog life – like map pins – were used in order to make new technology acceptable. Google could have come up with any icon to mark a location. But they didn’t, because they wanted us to understand their digital version of maps. Some years later, this typical digital map pin has proven itself. It has proven itself that much that it even pops up into the analog world. Is it analog, or is it digital? It’s a boomeranged metaphor!

From the Analogue vs Digital Memory Game


Knotty Objects Summit @ MIT

The Knotty Object summit promises to be a paradise of anti-disciplinary delight. The event held at the renowned MIT Media Lab gathers designers, scientists, engineers and writers around the discussion of four complex and omnipresent objects and the stories they tell.

The knotty objects–brick, bitcoin, steak, and phone–are employed as lenses through which we examine the current state of our society as well as the crossovers between design and technology. Speakers include Paola Antonelli, Tony Dunne, Fiona Raby, Kevin Slavin, Neri Oxman, Isha Dahar, Revital Cohen, Daisy Ginsberg and our own Koert van Mensvoort.

Wednesday and Thursday, July 15-16, at the Boston ICA and Media Lab. Video streamed all over the planet.

Food Technology

Everything Stew from the Home Incubator

This dish, a stew made with thirteen different sorts of meat, is heaven for carnivores. It is made in the Bistro In Vitro home incubator, an appliance with a set of pre-programmed types of meat types, flavours and textures. For our adventurous chefs, the incubator is the ideal access to a culinary Walhalla in which the boundaries between meats are erased, with this dish as its crowning achievement.

Chose your menu at!


Analogue vs Digital: News, Now and Then

The digital revolution had a great influence on the publishing industry. Not only has the medium changed from paper to the screen, but also reporting has changed tremendously. We no longer hear and believe the authorized voices of a newspaper. And we no longer have to wait until the next morning to read what happened the day before. A news reaches us the minute it happens, by different channels, and from a lot voices. We are all journalists in a century in which Twitter is the main news outlet.

From the Analogue vs Digital Memory Game

Audience awaiting the start of the event
Nextnature Event

Powershow 2011 Pictures

On the 5th of November 2011, the Next Nature Power Show rocked the city theater of Amsterdam with a roller-coaster of performances and the launch of the long awaited Next Nature book.

We thank our superb speakers and enthusiastic audience for an unforgettable and amazing evening. In case you missed the show: Sooth yourself with the inferior derivatives (pictures) below. Videos and backstage images are in the pipeline.

Koert van Mensvoort – Crash course Next Nature thinking

Read more

Nextnature Event

Next Nature Power Show 2011 Amsterdam

The Next Nature Power Show is an intellectual spectacle where artists, scientists, designers, filmmakers, architects and philosophers present their radical ideas, visionary statements and powerful images on how to design, build and live in Next Nature: the nature caused by people.

After successful editions in Paradiso, Amsterdam (2003, 2005), Zollverein, Germany (2006) and the Million Dollar Theater, Los Angeles USA (2008) the event returns to the Netherlands. During the museum night of 5th of November 2011 the vintage city theater of Amsterdam is surged with over 20 visions on Next Nature. Expect a mixture of live performances, film, physical experience and virtual imagination. Presenters include Bruce Sterling, John Zerzan, Jos de Mul and Rachel Armstrong. On top of that, the highly anticipated Next Nature book will be presented.

Tickets €25,- (Students: €20). Order them online or call: +31 20 6242311
Follow us on Facebook and Twitter to stay tuned on the event.


nano inside pamplona
Nextnature Event

Nano Supermarket seeks Assistants

Always wanted to work in a Supermarket? Here is you chance. The Nano Supermarket seeks assistants.

The Nano Supermarket assistant is part of a team, knows the products and knows how to inform the visitors. Enthusiasm and the ability to convince are a necessity. Flexibility is a plus. There is a small financial compensation available.

Do you have a (nano) technological background, are you familiar with the world of design, are you from the Netherlands and do you fit into our team, please send an email with your motivation before Friday, May 20, 2011 to our production leader Krista te Brake

On Tuesday, May 24, 2011 at 19:00 there is an information night at the offices in Amsterdam.

Nextnature Event = Webby Honoree

Ok, we like this. is a Webby Awards honoree (again).

‘As a result of the superior quantity and quality of sites entered, the 15th Annual Webby Awards recognized sites and teams that demonstrated a standard of excellence.’

Nextnature Event

Next Nature Server Dementia

Over the last few days the Next Nature website has been suffering symptoms of dementia due to a hardware failure at our very fancy and luxurious web hosting provider Media Temple. The incident was caused by to two failed storage drives and likely a failed RAID controller at their data center, which resulted in memory loss at

Recovery is currently in progress, yet this may still cause some glitches or déjà vu experiences over the next few days. We apologize for this situation. We advise you to take a nice walk in the park while we are reanimating.

Obviously we are disappointed by the failure, as we chose the supposedly top notch host Mediatemple to avoid such events in the first place. We are working on a more secure hosting plan for the future. For your information: the picture above was not taken in a Mediatemple data center, rather, it is our peculiar image of the week.

Nano Supermarket

Nano Supermarket visits Pamplona, Spain

From 9 – 14 March 2011 the Nano Supermarket opens its doors in Pampona, Spain.

The NANO Supermarket presents speculative nanotech products that may hit the shelves within the next ten years: medicinal candy, interactive wall paint, programmable wine, a twitter implant, invisible security spray. Come visit us to taste & test our products and experience the impact of nanotechnology on our everyday lives.

The visit to Pamplona is a co-production with the Foundation for the Research and Development of Nanotechnology in Navarra. The Nano bus will be on display at tree locations in the city: Balluarte (Wed, Thu), Campus Arrosdia (Friday) and Plaza del Castillo (Sat, Sun).

Event website:


Nano Supermarket in Amsterdam

From Friday 28 January – Wednesday 2 Februari the Nano Supermarket will be opened at the Leidseplein in Amsterdam. Additionally, on the 27th of January we will be opened at the Nano Festival in Nemo Science Center.

The NANO Supermarket presents speculative nanotech products that may hit the shelves within the next ten years: medicinal candy, interactive wall paint, programmable wine, a twitter implant, invisible security spray. Come visit us to taste & test our products and experience the impact of nanotechnology on our everyday lives.

Event website:


Nature as a Product

Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. We call this phenomenon Bio-mimic-marketing: using images of nature to market a product.

Read more on our Biomimic Marketing theme page. Video by Michael Kluver.


Nano Supermarket Opens its Doors

Nanotechnology is an important emerging technology of our time – it radically intervenes with our sense of what is natural – yet most people are still relatively unaware of its consequences. The NANO Supermarket presents speculative nanotech products that may hit the shelves within the next ten years: medicinal candy, interactive wall paint, programmable wine, a twitter implant, invisible security spray.

Our products are both innovative and useful as well as uncanny and disturbing. They were envisioned as scenarios for potential nano futures, that help us decide what nano future we want. Come visit the Nano Supermarket to taste & test the products and experience the impact of nanotechnology on our everyday lives.

More info:


Goodbye, Nature vs Nurture

Talking about nature and nurture as separate, clear-cut forces is far adrift from the complexities of developmental science, says Evelyn Fox Keller in NewScientist.

ONE of the most striking features of the nature/nurture debate, the argument over the relative roles of genes and environment in human nature, is the frequency with which we read it has been resolved (the answer is neither nature nor nurture, but both) while at the same time we see the debate refuses to die. So what is it that evokes such contradictory claims, that persists in confounding us? Indeed, what is the debate really about?

Read more


Spot of the Month: Arbor Artificialis Naturalis

Our first spot of the month was made by Tijn Kooijmans, who pinpointed the first Dutch Arbor Artificialis Naturalis planted in 1999 by telecom provider Libertel.

You too can share your favorite and most peculiar nextnature spots in your surroundings via our nextnature spotter for iPhone. Who knows your submission will be the spot of the month someday which means fame & goodies. Congratulations Tijn, T-shirt and DVD are coming your way.