Plastic Cup Fields Are Not Forever
Last weekend a team of experts from NNN, Deloitte and Bitonic gathered at Lowlands Popfestival to explore the opportunities for a local ECO coin implementation. The ECO coin is an alternative currency that aims to give people an economical incentive, rather than only moral, to add value to their environment. A festival is a perfect local setting to test-drive the concept. The idea is to link the ECO coin to the plastic cups scattered around the venue: one coin for every cup.