Koert van Mensvoort

Creative Director
Artist and philosopher. The discovery of Next Nature has been the most profound experience in his life so far.
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Food Technology

Let the Robotic Farmers feed the World

The future of farming is not to be found in further mass-industrialization nor in the return to traditional farming with man and horse power, but rather in swarms of smart, cheap robotic farmers that patiently seed, tend and harvest fields one plant at a time without the need for damaging pesticides.

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Food Technology

Eating In-Vitro: Instant Meat Powder

The number one argument for eating meat: it provides nutritious proteins that cannot be entirely supplied by vegetarian alternatives. Like it or not, humans are omnivores. Meat is a nutritious source of proteins and vitamins that vegetarian alternatives struggle to supply. Thanks to Meat Powder, we can transcend our barbaric impulses and history of animal cruelty. Meat Powder is a straightforward form of in vitro meat that provides the proteins you need – no more, no less. Meat Powder can be used in soups, pies and salads, but is best used in a creamy meat fondue. Like the traditional cheese fondue, the meat fondue is a social dish best served at special occasions. Pure, fun, and 100% victimless.

Designed by Costanza Giuffrida for the Eating in Vitro series.

Do you want to know more about the future of meat? We are writing a speculative cookbook of in-vitro meat dishes, join us on www.bistro-invitro.com.

Boomeranged Metaphors

Old Window

With the arrival of Windows 8 these are historical images. Peculiar image of the week. Thanks Ehsan.

Food Technology

Eating In-Vitro: Knitted Meat

Rather than growing whole steaks in bio-reactors, Knitted Meat assumes that it is more feasible to create thin threads of protein. Supermarkets sell balls of meat fiber seasoned with various spices and vegetable flavors. New kitchen appliances enable consumers to weave meat according to preset preferences. Texture, taste and tenderness can be controlled to create a personal, multisensory eating experience. Groups of diners can even knit their own sections of a protein scarf, enabling multiple people to share a unique moment.

Designed by Alberto Gruarin for the Eating in Vitro series.

Do you want to know more about the future of meat? We are writing a speculative cookbook of in-vitro meat dishes, join us on www.bistro-invitro.com.

Nextnature Event

Next Nature Night in Rotterdam

Here’s a video for the tiny niche of Dutch-speaking-long-attention-span-visitors of this website. Some months ago the Rotterdam Think Café organized a Next Nature night featuring your dearest long-standing nextnature connoisseur. Rather than a lecture, the event was an improvised conversation on next nature in response to images selected by the organizers. Slow video alert!


Converse Sneaker Tattoo

Today, shoes have been naturalized to the extend that we hardly can imagine life without them. Yet, shoes didn’t exist in old nature, hence there must have been a day when footwear was a radical new technology people had to get attuned to. At that time, some ten-thousand of years ago, one had to decide whether to embrace or decline the emerging footwear technology, similar to mobile technology in our time.

Over the years, footwear moved from being an unfamiliar to an accepted phenomenon, from a second nature to a first nature. Like the mobile phones we carry only more recently, we can still decide to take off our shoes and experience life without them today. Indeed almost no one ever does that for a longer period, but at least we can.

The unidentified wearer of the Converse Sneaker Tattoo apparently decided he didn’t want to experience any shoe-less moments in life anymore? Or he just wanted to get his feet on a blog? In any case, he got what he wanted. Peculiar image of the week. Via BoingBong.


Close Personal Friend

Here’s one for the retro-trendwatchers. This 24-minute self-directed film was made in 1996 by artist-writer Douglas Coupland as a portrait of postmodern culture. Soon after it was abandoned and forgotten, yet if you watch it now it is striking how the film anticipates contemporary phenomena like social media and self-branding. You may want to spend 24-minutes on this Close Personal Friend.

Food Technology

Eating In-Vitro: Kitchen Meat Incubator

The Kitchen Meat Incubator does for home cooking what the electronic synthesizer did for the home musician. It provides its users with a set of pre-programmed samples that can be remixed and combined to their liking. Besides the preparation of traditional styles like steak, sausage or meatballs, consumers can bring their own imagination to the meat preparation process. The handy sliders on the device control size, shape and texture. More expensive models of the Kitchen Meat Incubator also come with a wireless link that allows you to download meat recipes from the internet or share them with friends.

Designed by Daniel Ong for the Eating in Vitro series.

Do you want to know more about the future of meat? We are writing a speculative cookbook of in-vitro meat dishes, join us on www.bistro-invitro.com.


Donor Organ Shortage? Let’s Print Them

Another step in the fusion of the made & the born: Biological physicist Gabor Forgacs envisions to “print” new organs for use in clinical trials. Similar to an inkjet printer, Forgacs and his team use bio-ink particles to print living cells that sequentially organize themselves into a more complex tissue structures. Since the organ is printed from your own cells, chances of rejection should be minimal.

Food Technology

Eating in Vitro: Magic Meatballs

Magic Meatballs are designed to playfully familiarize children with lab-grown meat. Young people are more prone to overconsumption of proteins and fats, and are more sensitive to the hormones and antibiotics used in conventional meat production. Luckily, lab-grown Magic Meatballs can be tailored precisely to a child’s individual needs.

The basic meat consists solely of animal protein, and the combination of fats, omega-3s and vitamins is completely customizable. Colors and flavors can also be added to the neutral base to make the meat change color or crackle in your mouth. Magic Meatballs actively involve kids with the meat they eat, so that future generations will more readily accept protein grown in labs.

Designed by Mark Kanters for the Eating in Vitro series.

Do you want to know more about the future of meat? We are writing a speculative cookbook of in-vitro meat dishes, join us on www.bistro-invitro.com.

Food Technology

Meat, the Expectations

As the planet’s population speeds towards 9 billion, it’s becomes impossible to continue consuming meat like we do today. Will we all be eating rice and beans? Grasshoppers perhaps? Scientists hope to keep us eating vertebrate protein with in vitro meat. Grown in bioreactors from animal cells, in vitro meat could be a sustainable and humane alternative to raising a whole animal from birth to slaughter. The first lab-grown hamburger is expected within the next few months.

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pixel camouflaged tank
Boomeranged Metaphors

Pixelated Camouflage for Digital Warfare?

Unsure whether this tank escaped from an 8-bit videogame or the general that ordered the pixelated camouflage pattern didn’t quite quite understand what digital warfare is all about. Anyhow, it is our peculiar image of the week.

Guided Growth

Desire Paths

Design by planning vs design by doing. Desire paths are unplanned paths grown by the erosion of its use. They emerge as shortcuts where constructed pathways take a circuitous route. Perhaps one day, all our roads will be desire paths.


Latro Algae Lamp

As advances in nanotechnology bring us increasingly energy efficient products, plant life such as algae could become attractive sources for tapping energy. The Latro lamp by designer Mike Thompson is a speculative product responding to this potential future market. It utilizes living algae as its power source.

The idea was inspired by a scientific breakthrough by scientists from Yansei and Stanford University that allows a small electrical current to be drawn from algae during photosynthesis. Placing the lamp outside in the daylight, the algae use sunlight to synthesize foods from CO2 and water.

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Selling Rum with Dragons, Berries & Bats

We remain startled by the continuous employement of ‘natural’ images to market products. Bacardi Rum wins the triple biomimicmarketing award with their latest dragon-berry mix. Apparently the marketeers of Bacardi expect the combination of bats, berries and dragons to successfully promote the alcoholic sugar drink.

According to the ingredients list the drink does indeed contains both strawberry and dragonfruit substrates. The bats are missing, however, they’re merely added to the marketing mix to metaphorically enforce the association with night live.

Bacardi furthermore recommends to enjoy the drink with ginger ale for a quadruple biomimicmarketing mix of Dragons, Berries, Bats, Ginger and Headaches. Image consumption in the overdrive. Cheers folks!