koert_van_mensvoort_2008

Koert van Mensvoort

Creative Director
Artist and philosopher. The discovery of Next Nature has been the most profound experience in his life so far.
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Anthropomorphobia

Lonely Sculpture Your Next Tinder Match?

Tinder users beware: somewhere out there on the Internet, a mechanical finger is surfing the popular dating smartphone app, endlessly approving profiles. This could be your next match.

The Lonely Sculpture, by Australian artist Tully Arnot, calls into question our increasingly digitized networks of relationships, illustrating how communicating via machine strips our interactions of personality and individuality.

As we become more and more dependent on technology, the lines between people and products are blurred.

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Biomimicmarketing

100% Organic? Get a Coconut

Numerous products nowadays present themselves as organic. Such labeling suggests these products are created according to the principles and in harmony with nature, yet, it is hardly ever defined what this exactly means.

This pure organic coconut water is a striking example. 100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?

Technorhetoric

Xmas Unwrapped

Ever wondered what goes on behind the scenes of Christmas? Buckle up for an expedition along the supply chain to visit the factory floors and productions lines of our fluffy red Santa hats, shiny baubles, tinsel and fake plastic trees.
Merry Christmas. Ho Ho Ho!

Video by Unknown Fields Division and Toby Smith

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Image Consumption

Now Wait, Did Tanks Have Lasers WWII?

Recent World War II movie Fury is arguably the most immersive portrayal of WWII since Steven Spielbergs Saving Private Ryan. Both films portray the ghastly violence of war – and what it can do to the human body – realistically and with fine detail.

In Fury the viewer teams up with the battle-hardened crew of a Sherman tank out a deadly mission behind enemy lines. Tank is commanded by Brad Pitt, in what seems to be a watered down version of his Inglorious Bastards character. Get popcorn! Although you may loose your appetite during the film. Fury does a great job at making you feel you as if you actually are inside the claustrophobic Sherman tank, surrounded by Nazi’s out to kill you.

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palmtree_antenna
Biomimicmarketing

Palm Tree Antenna

These next natural palm trees species were spotted near Las Vegas and Hurghada, Egypt. Rest assured tourists don’t want ugly cellphone antennas spoiling their oases: they want an untouched landscape, but with cellphone coverage.

In case you know any cellphone tree antenna masts in your environment, use the Next Nature spotting app for iPhone to add them to our collection. The best picture wins a copy of our lustrous Next Nature book!

Calm-technology

Traffic Ballet

If only next nature would be this perfectly harmonic. Peculiar video of the week.

Nano Supermarket

NANO Supermarket TV Commercial 2014

Sneak peek into your nano future with the brand new NANO Supermarket TV Commercial. Introducing the Healing Game, Coating Cola, Google Nose, and more.

Tomorrow – Saturday 18th October at 16:00 – we will introduce some of the visionary new products in detail during the Dutch Design Week.

The video was animated in flat-design by Arnoud van den Heuvel. People who like this might also like the NANO Supermarket commercial 2010.

More info via NANO Supermarket website

Humane-Technology

Need to Unplug? There is an App for that

Although technology was originally employed to free us from the forces of nature – think about a roof to protect you from rain – over time it became a next nature that is wild and unpredictable as ever; and it needs to be domesticated.

The Offtime App wants to save us from our own devices. Following a successful crowdfunding, the public version of Offtime is now available on Android.
It helps us disconnect from our devices when we need it most. And the best thing: it’s free.

angrybirdsinreallife
Boomeranged Metaphors

Angry Birds in Real Life

Everyday example on how the ‘virtual’ influences our perception of the ‘real’ world: every bird spotter that encounters the real Northern Cardinal bird nowadays, at least for one second will think: “Hey! Isn’t that the one from angry bird?”.

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Anthropocene

The Anthropocene Explosion

Biologically, there is nothing remarkable in the fact that humans are agents of ecological change and environmental upset. All species transform their surroundings. The dizzying complexity of landscapes on Earth is not just a happy accident of geology and climate, but the result of billions of years of organisms grazing, excavating, defecating, and decomposing. Nor is it unusual that certain lucky species are able to outcompete and eventually entirely displace other species. The Great American Interchange, when North American fauna crossed the newly formed isthmus of Panama to conquer South America three million years ago1 is just one among countless examples of swift, large-scale extinctions resulting from competition and predation.

What is remarkable, however, is the stunning speed of human adaptation relative to other species, and that our adaptation is self-directed. From sonar and flight to disease immunity, humans can “evolve” exquisite new traits in a single generation. The Anthropocene represents a catastrophic mismatch between the pace of human technological evolution and the genetic evolution of nearly every other species on Earth. As with many other geological epochs, the Anthropocene has been heralded with a mass extinction, one which is generally accepted to be the sixth great one to occur on Earth.2

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Boomeranged Metaphors

Wow, Cool! A 3D model of the Save Icon!

We use metaphors to introduce unfamiliar technologies, such as the horseless carriage and the electric candle. For digital natives, however, the online realm may become more familiar than some aspects of the ‘real’ world.

Warfare is like a first-person shooter, New York is one of many Sim Cities, and a floppy disk is a 3D printed save icon. When analogies are transferred from the virtual to the physical world, the traditional flow of meaning is reversed: the metaphor has boomeranged!

21st Century Fata Morgana
manufactured-landscapes

21th Century Fata Morgana

Imagine placing a cave man into a time machine that lands him at today’s Bangkok airport. He would not recognize anything… except for those tiny trees in the back! Unsure if they are made of plastic. Peculiar image of the week.

Anthropomorphobia

Humans Need Not Apply

Warning, this video on the impact of automation on human labor might cause you to re-plot you professional career. Via Tegenlicht.

deathstarmap
Hyperreality

Browsing the Map of Space Ship Earth

Why use Google Maps when you can get GPS directions on The Death Star Instead? Mapbox Studio is a toolkit that allows apps and websites to serve up their own custom-designed maps to users. Companies like Square, Pinterest, Foursquare, and Evernote con provide custom-skinned Mapboxes instead, changing map elements to better fit in with their brand.

But Mapbox can do far cooler stuff. It can blast you to Space Station Earth, a Mapbox that makes the entire planet look like the blinking, slate gray skin of the Star Wars Death Star.

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Wild Systems

Pyramid of Technology

How Technology Becomes Nature in Seven Steps.

From stone-axes to mobile phones, throughout history people have given birth to a wide range of technologies that extend our given physical and mental capabilities. Today, it is almost impossible to imagine a world without technology. Every human being on the planet employs technology of some sort, and every human has to cope with technological change at various points during his or her lifetime. Yet, despite our deep-rooted relationship with technology, and the fact that we are wholly surrounded by it, most of us are still relatively unaware of how new technologies are introduced, accepted or discarded within our society.

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Augmented-Bodies

Wearable Technologies for Dummies

Wearable technologies – any technology worn close to or on the body – currently exist in two spaces: as conceptual pieces by artists and designers, and as engineering-driven wearable products that are taken to market.
Researcher Danielle Wilde explains how the future for wearable technologies lies in creating products with expressive aesthetic qualities.

Via SBS World News and The Conversation