Koert van Mensvoort

Creative Director
Artist and philosopher. The discovery of Next Nature has been the most profound experience in his life so far.
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Buckle up for Black Sky Thinking

So you might have heard about the Technological Singularity, but did you ever wonder what happens after the fact? Black Sky thinking is a term that is being developed to shape an approach for dealing with unfamiliar territories – both real and conceptual.

Black Sky thinking seeks to understand more about our situation without prejudging or even needing to know the future. It travels into the unknown, not as a reckless gesture but as a creative act, so that we may envision the world we wish to inhabit. This does not mean that anything goes, but rather, signals a fresh exploration of things we thought we knew, so that we can look and imagine afresh.

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Manufactured Animals

Wild Ones

Typically when we look at nature we exclude ourselves. Finally there is a book looking at people looking at animals.

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Furniture Bondage

How the objects in our environment, which are supposed to serve us, at the same time also domesticate us.

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Hug & Pay

The rise of digital currencies reduces the need for physical interaction and communication between people. At the same time every payment method still leans on trust. But how can we trust what…

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Gamers Care as Much for Their Avatar as for Their Best Friend

According to a study by brain researchers, regular gamers identify so strongly with their avatar – the character that executes their action in the game – they have the same emotions for their avatar as for their best friends.

Emotionally the avatar has a similar position as ones best friend, despite its “virtual” presence and the often longer lasting relationship with ones best friend, says neuroscientist Shanti Ganesh, who just defended her phd thesis on the topic.

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Back to the Tribe

I Forgot My Phone

Simple yet elegant short film on a girl that forgot here phone and realizes the impact of our Society of Simulations.

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Brick Era

Mankind has expanded the variety of stones found on the planet.

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Food Technology

La Surconsommation

For those who “eat meat, but don’t like in-vitro meat, because it is so unnatural”. Please spend 5 min to watch this video and change your thinking. You were watching the surconsummation…

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Organic Coke Arrives

Five years ago we presented a speculative product called Organic Coke to stir a discussion on the use of natural imagery to market products. Last year we reported on an internal presentation of the Coca-Cola company that analyzed the opportunities of Organic Coke. Guess what? This month the soda-giant launches healthier and eco-friendlier option to consumers. They call it: Cola Life.

Coca-Cola Life’ is said to be an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle. The drink is made with a mixture of sugar and stevia-based substitute, and contains two times fewer calories than regular Coke. The all organic sugar drink is launched in Argentina, with total world domination soon to follow. The website is a schoolbook parody of biomimic marketing, except that it is not a parody.

Organic Coke: Camouflage color in the Grass.
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The Technium

Buckle up for another cinematic espresso shot from our favorite performance philosopher Jason Silva.

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