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Koert van Mensvoort

Creative Director
Artist and philosopher. The discovery of Next Nature has been the most profound experience in his life so far.
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Augmented-Bodies

Furniture Bondage

How the objects in our environment, which are supposed to serve us, at the same time also domesticate us.

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Digital-Presence

Hug & Pay

The rise of digital currencies reduces the need for physical interaction and communication between people. At the same time every payment method still leans on trust. But how can we trust what…

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Digital-Presence

Gamers Care as Much for Their Avatar as for Their Best Friend

According to a study by brain researchers, regular gamers identify so strongly with their avatar – the character that executes their action in the game – they have the same emotions for their avatar as for their best friends.

Emotionally the avatar has a similar position as ones best friend, despite its “virtual” presence and the often longer lasting relationship with ones best friend, says neuroscientist Shanti Ganesh, who just defended her phd thesis on the topic.

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Back to the Tribe

I Forgot My Phone

Simple yet elegant short film on a girl that forgot here phone and realizes the impact of our Society of Simulations.

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Designed-by-Evolution

Brick Era

Mankind has expanded the variety of stones found on the planet.

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Food Technology

La Surconsommation

For those who “eat meat, but don’t like in-vitro meat, because it is so unnatural”. Please spend 5 min to watch this video and change your thinking. You were watching the surconsummation…

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Biomimicmarketing

Organic Coke Arrives

Five years ago we presented a speculative product called Organic Coke to stir a discussion on the use of natural imagery to market products. Last year we reported on an internal presentation of the Coca-Cola company that analyzed the opportunities of Organic Coke. Guess what? This month the soda-giant launches healthier and eco-friendlier option to consumers. They call it: Cola Life.

Coca-Cola Life’ is said to be an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle. The drink is made with a mixture of sugar and stevia-based substitute, and contains two times fewer calories than regular Coke. The all organic sugar drink is launched in Argentina, with total world domination soon to follow. The website is a schoolbook parody of biomimic marketing, except that it is not a parody.

Organic Coke: Camouflage color in the Grass.
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Anthropocene

The Technium

Buckle up for another cinematic espresso shot from our favorite performance philosopher Jason Silva.

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Food Technology

In-Vitro Hamburger Sponsored by Google

Minutes ago the world’s first lab grown hamburger was grilled in London. The cultured beef burger has been engineered by Prof Mark Post, who lived up to the promise he made some years ago.

More remarkable than the look & taste of the burger, which only stood out because it was presented in a petri dish and described by one of the panelist as ‘hot’, was the revelation that Serge Brin, co-founder of Google.com, financed the project.

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Knitted Meat
Meat the Future

Seven Future Visions on In-Vitro Meat

With today’s presentation of the first lab grown hamburger by Prof. Mark Post, in-vitro meat makes an important step towards our daily diet. Cultured meat could one day be a sustainable and animal friendly alternative to today’s meat production. Yet, despite this technological breakthrough, many people still find it is an unattractive idea to eat meat from the lab. Before we can decide if we will ever be willing to eat in-vitro, we need to explore the food culture it will bring us.

While most of the ongoing research focuses on duplicating current meat products (like hamburgers) and making the cultured beef affordable, sustainable and tasty, the envisioning of new meat products that fit this new technology is equally important. Just like industrial manufacturing brought us new furniture, in-vitro meat technology may lead to entirely new food products, beyond todays sausages, steaks and burgers.

Besides a Hamburger, What Else?

Although cultured meat is typically presented as a technology to solve problems like animal suffering, food scarcity and climate issues, the technology could also be framed positively: Eating in-vitro could bring us entirely new food experiences and eating habits that may enrich our lives.

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