Author: Stephen Perry

"red" via Vsauce
Technorhetoric

Are We Seeing the Same Thing?

A fundamental philosophical question, how do we know my blue isn’t your yellow? The current human and “natural” understanding of color is fundamentally based on a misunderstanding, a misunderstanding which has been…

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Image from Shutterstock.com
Augmented-Bodies

Ingestible Microchips Monitor Medication

In July 2012 Digestible Microchips (a similar product to the Metabolic guardians from our own NANO Supermarket) were approved by the US Food and Drug Administration (FDA) for use in placebo pills.

“About half of all people don’t take medications like they’re supposed to,” says Eric Topol, director of the Scripps Translational Science Institute in La Jolla,California. “This device could be a solution to that problem, so that doctors can know when to rev up a patient’s medication adherence.” Topol is not affiliated with the company that manufactures the device, Proteus Digital Health in Redwood City, California, but he embraces the sensor’s futuristic appeal, saying, “It’s like big brother watching you take your medicine.”

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Back to the Tribe

Deliver us from Digital Bluntness

The internet is a wonderful tool, with huge potential and is often used with positive results. But more recently it is becoming apparent how, as a tool, it dehumanises and makes people lose a grip on the reality of their actions and the implications of their voice.

Take for example a social tool such as Twitter. It’s mission statement is simply ““To instantly connect people everywhere to what’s most important to them.” with 140 characters it does this quite well. But at the same time things can also go wrong. Being such an open platform it allows for anyone to read anything you write (assuming your settings aren’t set to private) and yes, that includes your boss!

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Taken From http://www.viktorhertz.com/50717/439429/gallery/honest-logos
Global-Image-Economy

Truly Honest Branding

For a fresh perspective on modern branding and honesty, and as a parallel to Next Nature’s own vision of the honest egg, have a look at the work of Viktor Hertz. A designer from Uppsala in Sweden, Hertz decided to follow the idea of brand honesty to its logical conclusion by visualizing a complete range of outcomes.

Companies routinely spend thousands to hundreds of thousands on logos and branding aimed at putting a positive gloss over their products. What if the downsides couldn’t be hidden in the small print or conveniently omitted, and had to be up front in the branding? Viktor calls his set “Honest Logos”.

The full set of designs after the jump…

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Food Technology

Q&A with CEO of In Vitro Meat Company “Modern Meadow”

Andras Forgacs, the CEO of in vitro meat (IVM) manufacturers Modern Meadow set up a Reddit AMA (“ask me anything”) a week ago to discuss the merits of his product. Below are a few extracts from the question-and-answer session:

Q. How confident are you that you can get it identical to a real steak within, say, 10 years?

A.Real steak is a big stretch. It won’t be the first product since steak is very hard to make for now. Instead, the first wave of meat products to be made with this approach will likely be minced meats (burgers, sausages, etc.) and pates (goose liver pate, etc.). Also seafood is an early possibility since the texture requires may be easier to achieve than premium cuts.

While I doubt anyone will make commercial quantities of premium steak within 10 years, we will eventually get there but it will be an Nth generation product.

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Image sourced from http://fineartamerica.com/images-simple-print/images-medium/1-powerlines-and-aurora-borealis-arild-heitmann.jpg
manufactured-landscapes

Gathering Electricity from the Atmosphere

A majority of the energy we produce today comes from finite resources. As those resources are used up and we become increasingly concerned with the consequences of exhausting them, developing new, renewable sources of energy will be of extreme importance. At present, industries such as solar, wind and biofuel are already maturing; but those are just the tip of the iceberg and new technologies are beginning to evolve. One renewable source that could have the power to revolutionise the production of electricity is termed “atmospheric energy”.

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learn to love your food
Food Technology

Pick Pig – Name Pig – Love Pig – Eat Pig

In a time of all-horse hamburgers and E. coli outbreaks, food provenance has become a huge issue. Consumers are becoming increasingly aware of the lack of traceability within the food industry. Often, shoppers have to rely on packaging to tell the truth – which it often doesn’t. What if the origin of a food could be proven at the most basic level?

While some may struggle with harsh reality that an animal must die for us to eat meat, Yorkshire Meats has seen this as an opportunity to provide people in the UK with full traceability and accountability. Through their Adopt-a-Pig scheme consumers can track their pig’s life from start to finish, developing a relationship with the animal whilst also being aware of exactly how and where the pork they eat has been raised.

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