Meat, the Expectations
Van MensvoortAs the planet’s population speeds towards 9 billion, it’s becomes impossible to continue consuming meat like we do …
Humanity has an insatiable hunger for meat. We’re emptying the oceans, turning the rainforest into ranches, and raising animals factory-style to satisfy our appetites. Is there a humane, eco-friendly way to get our protein fix? Along with insect farming and vegetarian substitutes, in vitro meat is a promising solution to the protein crisis. Though still expensive and difficult to produce, lab-grown muscle tissue might one day be a cheap, low-impact way of producing enough meat to feed the world.
‘Before we can decide if we will ever be willing to eat meat from the lab, we need to explore the food culture it will bring us’
As the planet’s population speeds towards 9 billion, it’s becomes impossible to continue consuming meat like we do …
Watch the intro video for the 'Meat The Future' cookbook, which presents both delicious as well as uncanny lab grown meat recipes to catalyze a conversation on the meat of the future.
Industrial-scale in vitro meat may be a long way off, but for meat-lovers looking for a cheap, eco-friendly source of …
Growing meat in the lab, rather than slaughtering animals, could become a viable alternative for people who want to cut …
We’re standing with Professor Mark Post - father of the In Vitro Hamburger - in front of the three biggest bioreactors …