Art Installation Submerges Amsterdam

“God created the earth, but the Dutch created the Netherlands” Voltaire said in the 18th century. Waterlicht is a recent project by Dutch artist Daan Roosegaarde that reminds us about this quote and therefore how humans have had an impact on the landscape of the Netherlands.

As a virtual flood submerging Museum Square in Amsterdam, Waterlicht shows how high the water could reach in the Dutch capital without human intervention.

“Waterlicht shows how the Netherlands looks like without waterworks — a virtual flood. Innovation is seen throughout our landscape, pushed by the waterworks and our history, but yet we almost seem to have forgotten this” says Daan Roosegaarde.

The Rijksmuseum recent acquisition of the 17th century painting by Jan Asselijndepicting the 1651 Amsterdam flood was the impetus for the exhibition over Museum Square. Both pieces reflect on the water history of the Netherlands and the interaction between man, nature and technology.

Story via TheVerge. Photos and video via Studio Roosegaarde.


Analogue vs Digital: Caught on Film

Digital cameras have made us think less about taking a snapshot. Why should you think twice? We are no longer limited to a film, which lets you take about 27 photos. The memories of our experiences are unlimited because of the number of photos we can take. Photographic memories never die! Or are our photographic memories being killed by quantity?

From the Analogue vs Digital Memory Game


Analogue vs Digital: Innovative Nostalgia

Ever noticed that the design of your iBookshelf looks quite like the traditional, analog bookshelf in your living room? Fast changes in technology make us to constantly adapt ourselves to an ever-changing media landscape. Designers link new technology with more familiar phenomena to ease the changes. Browsing through your virtual bookshelf gives you the feeling of having an easily accessible collection of books, just like your good old analog one.

From the Analogue vs Digital Memory Game


Modernist Food

Dutch artist duo Lernert & Sander cut raw food into 98 perfect 2.5 x 2.5 x 2.5 cm cubes for the Dutch newspaper De Volkskrant. This modernist food makes the future of 3D printed food look pretty tasty!

‘Cubes’ by Lernert & Sander / C-print / 50 x 40 cm / 2014


Sexy Car – From Russia with Love

You must be crazy to dress up your car with a tanga to increase its sex appeal, however, it is only slightly crazier than seeing car as ‘sexy’ in the first place.

Projecting a level of sexyness on machines and design objects is pretty normal in our society. How did that ever happen? People cannot have intercourse with cars or replicate with them, so why would we find cars sexy anyhow? Gives us shivers of Anthropomorphobia.

Peculiar image of the week via

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Forward to Nature

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Virtual worlds, printed food, living cities, wild robots – we’re so surrounded by technology that it’s becoming our next nature. How can we live in harmony with it? The Next Nature Network is a 21st century nature organization that wants to go forward – not back – to nature. We stir debate, create events, exhibitions, publications and products that bring biology and technology into balance. Because ultimately, we may not just have to save the pandas but the people too. Will you join us?

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Los Angeles
Society of Simulations

Analogue vs Digital: Los Santos

On the left is a picture of the city of Los Angeles. On the right is a screenshot from the computer game Grand Theft Auto V. Los Santos is a big, fictional city in the state of San Andreas inspired by the City of Los Angeles. 250 people have been working on GTAV for five years to give you this hyper realistic experience while working on your criminal career in Los Santos.

From the Analogue vs Digital Memory Game


Neon Waterfalls

Natural landscape lit up by artificial light. It’s Neon Luminance, a project by San Francisco-based photographers Sean Lenz and Kristoffer Abildgaard, that transforms the waterfalls of Northern California into a glowing scenery using a colorful range of glow sticks, lasers, road flares, headlamps.

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Self Driving Cars

Analogue vs Digital: Self-Driving Cars

I can hear you think. “What’s the difference, both are analogue cars?”, you are right. Both cars are analogue, driving on physical, existing roads. However, they differ greatly from each other. The image on the left is a car, as we know them. It has a lot of digital technology in it already, but not nearly as much as the other one. The image on the right shows a Google Driverless Car. I know, I want one too! Just lay back and relax while a complex system of sensors and artificial intelligence software drives you through the streets. Do you think driverless cars belong to the future? Think again! The future is here already.

From the Analogue vs Digital Memory Game


Next Nature Night on Design & Evolution

Save the date! Next Tuesday, June 30, Future Series, in collaboration with Dutch Design Week and de Volkskrant, will host a evening on the theme Design and Evolution. Next Nature Network director Dr. Koert van Mensvoort will lead the conversation and examine the relationship between design and evolution and how they can influence each other. Invited speakers: designer Teresa van Dongen, creator of Ambio – the Bacterial Lamp, visionary artist and filmmaker Floris Kaayk, and designer Govert Flint, known for his Dynamic Exoskeleton Chair.

The event is free and it will be live streamed online. We invite you to come, listen and join the conversation! Find more info here.

Next Nature Night on Design & Evolution
Tuesday 30th June at 20:00
Pakhuis de Zwijger – Piet Heinkade 179, Amsterdam