Artvertising: pixel ads become physical
In the early days of digitalization many metaphors from the physical world were translated to the digital world; think desktop folders, trashcan and shopping cart. Now we have reached the point where digital technology has become so omnipresent, that we start seeing activities in the opposite direction.
With the Artvertising project, the Milliondollar homepage is translated to the physical world. Upon the success of Milliondolar homepage, an online concept created by 20 year old minipreneur Alex Tew, we’ve seen millions of copies online. Last June the design department of the Amsterdam based artschool Sandberg Institute announced something different: they sell their building facade with the same pixel based concept.