From Shopping Center to Urban Farm
In a corner of the Dizengoff shopping center in Tel Aviv there is a wooden kiosk selling fresh greens and herbs. It’s called Honesty Stand and it’s an unexpected oasis in the multitude of chain stores and food courts that you can find in every mall. This modest vegetable stand depends on the honor system: no staff or cashier, customers take what they need and leave the money in a box. Does it work? Yes, 80% of people do pay. Thanks to the high quality and affordable prices, the produce sells out easily and the stand has to be replenished four times a day, but that’s not difficult as the vegetables are grown on the roof of the shopping center.