Search results for Biomimicmarketing

Visual of Biomimicmarketing

Biomimicmarketing

The sciences of biomimicry studies nature's models and then imitates or takes inspiration from these designs to solve human problems: Culture imitates nature. The Black&Decker …

Visual of Motorola's Agressive Biomimicmarketing

Motorola's Agressive Biomimicmarketing

Finally a piece of biomimicmarketing (= using images of nature to market a product) that portrays nature as aggressive and destructive, rather than the idealizing and …

Visual of Five strategies of Biomimicmarketing

Five strategies of Biomimicmarketing

Green electricity, Organic Shampoo, Jaguar convertibles, Red Bull, Bio Beef, Alligator gardening tools, Camel cigarettes and Puma sneakers. Once you develop an eye for it, it is …

Visual of When Biomimicmarketing Kills

When Biomimicmarketing Kills

Loosely regulated and largely untested in clinical trials, herbal medicines nonetheless do big business based on their image of being wholesome, natural, and backed by millennia …

Visual of Would You Like a Bouquet of Nanoflowers?

Would You Like a Bouquet of Nanoflowers?

These crystalline 'nanoflowers' were developed by Cambridge University PhD student Ghim Wei Ho. The nanostructures of silicon carbide are grown from droplets of gallium on a …

Visual of Biomimicmarketed Strawberry Juice

Biomimicmarketed Strawberry Juice

Peculiar object of the week. See also Banana Juice box , Modernistic Watermelon , Cubic Fruit , How to grow an Orangina Bottle .

Visual of New species from Jeep

New species from Jeep

From the Jeep advertising campaign that presents the new jeeps as exotic bugs. (see also: Withus Oragainstus )

Visual of Strategy #5: Brand It ‘Naturally Made’

Strategy #5: Brand It ‘Naturally Made’

The fifth category encapsulates the products that are ‘naturally made’. Arguably, here the natural claim is the most convincing. Think eco-tomatoes, bottled mineral water from a …

Visual of Biomimicmarketed Medicin

Biomimicmarketed Medicin

Enjoying the view in Italy, all I could think of was medicin.

Visual of Bio inspired Architecture

Bio inspired Architecture

This cell-shaped building for the institute for Nanobiomedical Technology & Membrane Biology in Chengdu, China, is an unusual croos-disciplinary collaboration between MIT …

Visual of Cleanbits - indulgences website C02

Cleanbits - indulgences website C02

What has a virtual world got to do with CO2 emissions? Yes. Electricity. Computers are getting increasingly more powerful and thus, using increasingly more power. Cleanbits (Dutch …

Visual of The Seven Wonders of Nature

The Seven Wonders of Nature

After setting up the biggest online voting poll ever for electing seven new wonders of the world, the swiss-canadian filmmaker Bernard Weber set up a new poll: the election of …

Visual of My Blackberry is Not Working

My Blackberry is Not Working

Biomimic marketing brought back into the fruit shop. Hilarious sketch from BBC's The One Ronnie . Thanks Jeroen van Meij.

Visual of Caterpillar in the Grass

Caterpillar in the Grass

How natural it is to travel with the train. The flat screens in the trains of Dutch Railways almost makes you believe that it is a yellow, blue spotted caterpillar in the long grass.

Visual of 1962 Oil Company Advertisement boasts about ability to Melt Glaciers

1962 Oil Company Advertisement boasts about ability to Melt Glaciers

If this gasoline advertisement would be submitted to our infotizement contest , we would probably dismiss it for being too cynical and far fetched. Nonetheless, this ad was …

Visual of A Whole New Species of Television is Born

A Whole New Species of Television is Born

So you thought the Razorius Gilletus essay was farsighted? Interestingly enough, Samsung is advertising its latest TV-set as a whole new species . Despite the obvious …

Visual of Bad Panda

Bad Panda

Biomimicmarketing wars: While the WWF has worked for years to market the Panda as a vulnerable, cute and cuddly animal, the Egyptian cheese brand Panda needs only five commercials …

Visual of Mercedes-Benz Was Here

Mercedes-Benz Was Here

In the older days, people had to cross natural barriers like mountains for survival purposes. Grains from one side of the mountain was traded with cloth from the other side, for …

Visual of Old People as Old Nature

Old People as Old Nature

Two grannies assessing the milk productivity of two goats by means of a chart: this is the story of the commercial behind this screenshot. The first granny is a data analysis …

Visual of Corporate animal wallpaper (in real life)

Corporate animal wallpaper (in real life)

Students of the Next Nature Theme at TU/e Industrial design in Eindhoven decided to jungle-up their working environment a bit with the corporate animal wallpaper. Hand painted (!) …

Visual of Scared Cat

Scared Cat

BMW aggressively takes on the biomimicmarketing of Jaguar. Peculiar image of the week. Via Infozaragoza . Related: The Naturalness of traveling with a Jeep , Facing Your Car , …

Visual of BP logo redesign

BP logo redesign

Over the past few months there has been a lot of commotion about the BP oil spill that happened in the Gulf of Mexico. It is considered as the largest offshore spill in U.S. …

Visual of Scuba Airport

Scuba Airport

Weird biomimicmarketing commercial brought to you by American Airlines.

Visual of Selling Rum with Dragons, Berries & Bats

Selling Rum with Dragons, Berries & Bats

Apparently the marketeers of Bacardi expect the combination of bats, berries and dragons should help to successfully promote the alcoholic sugar drink in the shops.

Visual of Organic Coke Arrives

Organic Coke Arrives

Five years ago we envisioned Organic Coke as the fictional summit of Greenwashing. Now it is 2013. Guess what?

Visual of 'Fiji Water' Is Purer than Tap Water, No?

'Fiji Water' Is Purer than Tap Water, No?

Researchers tested 'Fiji Water' against ordinary tap water. What they found is kind of shocking.

Visual of Strategy #3: Promote A Natural Feeling

Strategy #3: Promote A Natural Feeling

A third category of biomimicmarketing is the group of products that sell themselves by emphasizing they provide the consumer with a ‘natural feeling’. Bra’s so light and soft that …

Visual of Strategy #4: Brand It ‘Eco Friendly’

Strategy #4: Brand It ‘Eco Friendly’

The products in the fourth category don’t necessarily provide the consumer with a natural feeling. Their biomimicmarketing revolves around the claim to be ‘friendly towards …

Visual of Logorama

Logorama

Sometimes you come across something that is not directly related to Next Nature, but só well made that it deserves a place on this website. Logorama, a 16 minute animation by the …

Visual of Peelable Ice Cream

Peelable Ice Cream

Filed under Biomimicmarketing . Pleases your inner monkey. Peelable banana ice cream by Nesle . Thanks Jurrian.

Visual of Coca-Cola embraces Organic Coke?

Coca-Cola embraces Organic Coke?

Coca Cola company is considering to actually bring Organic Coke to the market?

Visual of Green Colors Make Food Seem Healthier

Green Colors Make Food Seem Healthier

Which candy bar you choose depends on the color of the packaging.

Visual of How to Grow a Beer Bottle

How to Grow a Beer Bottle

A so-called "natural" beer is marketed by portraying an utterly technological process.

Visual of Mutation Furniture: Your Living Room Comes Alive

Mutation Furniture: Your Living Room Comes Alive

Beautiful Mutation series from Belgian designer Maarten De Ceulaer show how herpes would dramatically enhance the look of your Yves Klein blue sofa. Indeed the velvety series …

Visual of The bananaphone, part deux

The bananaphone, part deux

Feeding our decades old bananaphone kidsplay , Nokia just reintroduced their banana phone. Once again, this shows that Nature is the most successful product of our time. We call …

Visual of How animal filters unmask the estranged relation to our wild self

How animal filters unmask the estranged relation to our wild self

Would you like a dog snout, cat eyes or fluffy bunny ears? The choice is yours. Virtual selfie filters have become a widespread phenomenon on social media platforms such as …

Visual of Kiss — the panda

Kiss — the panda

Visual of How to grow a Heinz bottle

How to grow a Heinz bottle

A nice video made by the Mill. Looks like Debbie Mollenhagens How to grow an Orangina bottle .

Visual of Navirobo - GPS Navigation Bear

Navirobo - GPS Navigation Bear

This is only available in Japan. The Navirobo Teddy Bear has a GPS module, sit it on your dashboard and let the navigating begin. Navirobo will point you in the correct direction …

Visual of Park-card

Park-card

Business card slash micro-terrain by Tur & Partner, landscape architects. It's a portable garden: impregnated with seeds, in the photosynthetic presence of sunlight and water, the …

Visual of apple stickers

apple stickers

Apple Mac logo with apple stickers by Mark Ferguson. Found on: danieleatock.com

Visual of Bonsai tree table

Bonsai tree table

Somehow next nature seems to reveal itself through furniture. Earlier we've featured the treetrunk bench , the bone chair , the folding chair , sketch furniture and how to grow a …

Visual of Buzzword: Re-nature

Buzzword: Re-nature

Hairproducts brand Schwarzkopf launches a new product: Re-Nature, obviously meant to re-nature your hair. But what happened to your hair that it must be engineered back to …

Visual of Deadline to save the World: 30th August

Deadline to save the World: 30th August

Picnic Green Challenge calls upon people like you to invent a product or service that can help to save the world. Restore the planet's harmony and lets you win 500.000 Euro on the …

Visual of Fake for Real: Redefining Nemo

Fake for Real: Redefining Nemo

After having seen Disney's blockbuster 'Finding Nemo', every scuba diver that happens to meets with the original white orange striped clownfish underwater, will unmistakable think …

Visual of Giant Plush Microbes

Giant Plush Microbes

The bear is a wild animal, a predator and hostile to man. Yet somewhere in the beginning of the 20th century someone caught the idea of making a cuddly toy out of it. Perhaps …

Visual of Corporate Logo Landscape

Corporate Logo Landscape

For centuries artists painted trees and clouds because that is what they saw around them, nowadays they remix brands and logo's because that is what surrounds them. A city child …

Visual of Sexy Car - How did that ever happen?

Sexy Car - How did that ever happen?

This peculiar image made me realize: It is in fact totally miraculous that people are capable to perceive machines as 'sexy'. How did that ever happen?

Visual of Stoneage noodles

Stoneage noodles

15.000 Years ago we lived in caves, wore animal-fur and ate mammut- noodles !? Oh well, though our knowledge has grown a bit, the human nature hasn't changed that much: every …

Visual of Whalebuilding

Whalebuilding

Image found at

Visual of Economy is ecology

Economy is ecology

Nature is itself a free market system. A rain forest is an unplanned economy, as is a coral reef. The difference between an economy that sorts the information and energy in …

Visual of Fake for Real: Cartoon Rats

Fake for Real: Cartoon Rats

In 2000 on a Japanese auction site , 20 real live Pokemon Pikachus were offered for 925 million dollars. Roughly translated: We capture each one after your order, so we guarantee …

Visual of Fake for Real video

Fake for Real video

Video of the Fake for Real Memory Game , presented by Hendrik-Jan Grievink & Koert van Mensvoort at the Style First exhibition in the museum Mudac , Lausanne, Switzerland. …

Visual of Green Blues: Biofuels add to Global Warming

Green Blues: Biofuels add to Global Warming

It is official: the Green Blues has begun. Almost all bio-fuels used today cause more greenhouse gas emissions than conventional fuels if the full emissions costs of producing …

Visual of Just right for the garden: Mini-Cow

Just right for the garden: Mini-Cow

Rising supermarket prices are persuading hundreds of families to turn their back gardens into mini-ranches stocked with miniature cattle. For between £200 and £2,000, people can …

Visual of Power Ivy

Power Ivy

Cochran’s sustainable design group, SMIT (Sustainably Minded Interactive Technology) came up with a project called GROW. It's an Ivy-like covering of a building that generates …

Visual of Selling soap

Selling soap

You eat what you touch. via: scaryideas.com

Visual of Shopping for deer

Shopping for deer

Gary Barwin – unsurprisingly from Canada – created this image in response to this weeks peculiar image . The good man even went on and wrote a little poem with it. Yes dear …

Visual of Shopping tree

Shopping tree

We used to wonder where all the stuff in the shops comes from. So now we know. This shopping tree is actually the latest logo of the Dutch shopping center chain V&D . Thanks …

Visual of Surrogate Sushi Unmasked with DNA Test

Surrogate Sushi Unmasked with DNA Test

These two teenagers, Kate Stoeckle and Louisa Strauss, just found out many New York sushi restaurants and seafood markets are playing a game of bait and switch with their sushi. …

Visual of Soft Drinks for Suckers

Soft Drinks for Suckers

Tru Blood is a synthetic nutrient for vampires that completely eliminates the need to seek sustenance from any living creature. Packaged as a consumer good at your local …

Visual of Animal Sweater

Animal Sweater

Nature used to be an unpredictable place of mystery. Fascinated with nature’s untamed wildness, artists created animal and floral patterns as a celebration of this phenomenon of …

Visual of Apple Salad

Apple Salad

Tasty realization of the classic Apple rainbow logo, made entirely out of fresh fruit. The clever creation was made by Richard Thomas from sliced kiwis, bananas, oranges, …

Visual of FDA holds up the delivery of an 'Apple'

FDA holds up the delivery of an 'Apple'

The US Food and Drug Administration is holding up the delivery of an iMac because they seem to think it is an apple, not an Apple. I don’t want to believe that either UPS or the …

Visual of Fruit4Day

Fruit4Day

Fruit does wonders for your health. No doubt about it. It is recommended to consume two pieces of fruit each day. One.. Sorry, I've lost count? How convenient to have the two …

Visual of Happy Nature, Serious Business

Happy Nature, Serious Business

There's no reality gap. There's no reality gap. There's no reality gap. Related: Hate Something | Deforestation in China Threatens Giant Pandas

Visual of Natural Condoms

Natural Condoms

Nature is a terrific marketing tool and corporations know this. When having to choose between eighteen different types of condoms, I am intuitively drawn towards the one with the …

Visual of Next Nature @ Volume Magazine

Next Nature @ Volume Magazine

The latest issue of Volume magazine aims to re-investigate sustainability after zero. Originally a wacko, hippy-esque ideology, ‘sustainability’ - aka ‘eco-friendly’ or ‘green’ - …

Visual of Straight Outta Tokyo

Straight Outta Tokyo

Karera sporting the corporate animals sweater . And pollen allergy. Related post: Corporate animals engraved on laptop . Via Karl .

Visual of Strategy #1: Use Nature As Aesthetics

Strategy #1: Use Nature As Aesthetics

The products in the first category have none or only a very weak link with the natural imagery being used: Lacoste is not about crocodiles, Linux is not about penguins, Bacardi is …

Visual of Strategy #2: Use Nature As A Metaphor

Strategy #2: Use Nature As A Metaphor

The border between the first and the second category is fluid. With the products in the second category, the link is more content oriented. For instance, by calling a sneaker …

Visual of The naturalness of travelling with a Jeep

The naturalness of travelling with a Jeep

GPS is not the most easiest product to advertise. Jeep uses  biomimicmarketing  to bring the message across. In this advertising campaign an iconic arrow is comprised by …

Visual of Survival of the bankrupt companies

Survival of the bankrupt companies

"In the environment this company will survive for another 500 years." From the advertising campaign of WWF Brasil. Via I believe in advertising . Related post: Wildlife is …

Visual of A More Natural Typing Experience

A More Natural Typing Experience

Introducing the brand new, hand made, eco friendly, sweat absorbing, natural, healthy and most of all fashionable bamboo keyboard. It seems bamboo isn’t just for pandas anymore. …

Visual of A Soft Drink Fairytale

A Soft Drink Fairytale

Once upon a time there were two global soft drink brands. One old brand and another, slightly younger. The older one positioned itself as The Real Thing as it entered the market …

Visual of Adam and Eve enjoying their Apple™

Adam and Eve enjoying their Apple™

Kiss the snake, eat the fruit. Different fruit, same principle? Nature changes along with us. Our peculiar image of the week was created for the Economist alongside the very …

Visual of Chinese Crayons

Chinese Crayons

Though I did not eat as many crayons as PiPi growing up, I’m sure we all remember the first day we tasted wax. How can something *look* so tasty, yet be totally bland. But I …

Visual of Clothes from a Can

Clothes from a Can

Frequent readers of this website might be familiar with our claim that Next Nature emerges from a fusion between the Born and the Made. But now we can add another: the fusion of …

Visual of Glamor & Oil

Glamor & Oil

In response to the latest oil spill famed photographer Steven Meisel made a shoot for the Italian Vogue (the only fashion magazine in the world worth reading, really) that …

Visual of Logo landscape

Logo landscape

As you walk through the corporate jungle you notice that it is a hectic place, but sometimes it can be quiet and peaceful. Then you'll see pumas next to crocodiles and bunny …

Visual of Sea Breacher

Sea Breacher

A relatively new kind of marine species is called "Seabreacher" . These watercraft vessels started appearing from 1997 and have been evolving at a rapid pace. Seabreachers enable …

Visual of Who wants to Bike on Bamboo?

Who wants to Bike on Bamboo?

Carbon fiber and aluminum are so 2009. This year's best bicycling model is made out of bamboo and hemp. A new generation of manufacturers are coming up with some of the most …

Visual of Billboard in the Forest

Billboard in the Forest

Unfortunately your forest experience does not meet the highest standards at this moment. We are working on a solution and hope to resolve this issue very soon. Our sincere …

Visual of Drugs are Nuts

Drugs are Nuts

Thinking about Next Nature can sometimes result in a feeling of vertigo. Normal standards are eroded and slowly replaced by next natural ones. A bewildering example can be found …

Visual of Ecological Insecticide

Ecological Insecticide

Ecological insecticide allows you to extinguish-nature in a nature-friendly way. It nicely illustrates the "I love nature, but not in my backyard" attitude, so popular nowadays. …

Visual of Evolution of the Lion

Evolution of the Lion

Corporate logos constantly have to adapt to survive. With the lion of the Peugeot car brand this resulted in a parade of poses over time. Peculiar image of the week.

Visual of Growing Cement like Coral

Growing Cement like Coral

Corals are the master builders of the animal kingdom. Powered on plankton and their symbiotic algae, hard corals extract the carbon dissolved in seawater and turn it into their …

Visual of Hunter-Gatherer

Hunter-Gatherer

Different totems, same rituals. Peculiar image of the week by Walter Robinson .

Visual of Kitten Ears – Blushing 2.0

Kitten Ears – Blushing 2.0

Always wanted a pair of kitten ears to express your feelings to the world? Well, you probably never thought of that – as you have to be a Japanese genius to come up with such an …

Visual of Monkey See, Monkey Buy

Monkey See, Monkey Buy

Yale researchers and advertising executives have created the first ad campaign aimed at animals.  The targets in question are a group of captive capuchin monkeys with a taste for …

Visual of My Fetal Pony:  Neoteny in Girls' Toys

My Fetal Pony: Neoteny in Girls' Toys

It's no secret that Mickey Mouse has evolved in response to consumer pressures. Once a violent river-rat, he became the boy scout of rodents with good looks to match. Steven Jay …

Visual of (Nano)technology imitating Nature

(Nano)technology imitating Nature

Over the coming years, nanotechnology will invade our everyday lives. Nanotechnology, usually defined as the control and manipulation of matter at the nanoscale, will be …

Visual of Nature as a Product

Nature as a Product

Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. We call this phenomenon …

Visual of Nature will Remember

Nature will Remember

In this commercial, the sheep knows that the Peugeot has been made dirty by the splashing mud. Then it proceeds by cleaning it. Slogan: Nature will remember. We know that this …

Visual of Phone Camouflage

Phone Camouflage

In twenty years , the mobile phone has become man's closest utensil. Can you imagine living without this umbilical box? Too bad it's often still a box that we hold to our ears... …

Visual of Raptor in a Wrapper

Raptor in a Wrapper

The appliance company Bosch claims that its new technology keeps food so fresh that meat from the Ice Age (and presumably the Cretaceous as well) can be stored without incident …

Visual of Rule #1: Any Association that Can be Made, Will be Made

Rule #1: Any Association that Can be Made, Will be Made

For other entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design,  click here.   People have evolutionarily built-in mechanisms that help us to …

Visual of Rule #2: Different People Anthropomorphize Differently

Rule #2: Different People Anthropomorphize Differently

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design,  click here.   What people experience as anthropomorphic is highly personal. Tests have …

Visual of Rule #3: Keep it ASS: Abstract, Simple and Subtle

Rule #3: Keep it ASS: Abstract, Simple and Subtle

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design,  click here.   Making good use of anthropomorphism isn’t easy. As you’ve probably …

Visual of So that's where blackberries come from

So that's where blackberries come from

Peculiar image of the week, by Arnoud van den Heuvel . Related: Children's dictionary dumps 'nature' words , Crackberry addicts are suing their employers , handset gets taken to …

Visual of Why Do We Love Pandas?

Why Do We Love Pandas?

They remind us of ourselves We love their dexterity - thanks partly to that "pseudo thumb", which functions as a sixth digit. It's in the eyes We love their big eyes because it …

Visual of Woodplastics

Woodplastics

Looking for a new kitchen counter-top, but can't decide between a  natural or an artificial material? Soon you might be getting both . Designer Hironori Yoshida is pioneering …

Visual of Would you care more if I was a Panda?

Would you care more if I was a Panda?

A smart campaign by Ogilvy Paris for WNF shows that also the ‘non-cute’ animals need our help. via Fubiz

Visual of How 'Green' is Green Cotton?

How 'Green' is Green Cotton?

Intuitively we expect the 100% organic green clothes to be more environmental friendly and sustainable, but is this really the case? The color of cotton is brown by nature, not green. Most manufacturers use chemicals to bleach and paint the cotton.

Visual of Medicinal Blueberries

Medicinal Blueberries

As our scientific knowledge of nutritious food increases, will healthy foods be progressively designed to look like medicines? This blueberry blister packaging created by Chinese …

Visual of Muscle Milk. Contains No Milk.

Muscle Milk. Contains No Milk.

Pump yourself up the "natural" way: Muscle Milk  contains no milk, and hopefully no muscles either. Just goes to show that nature is the most successful marketing trope of our …

Visual of Eco-Friendly Filter Sprouts Flowers

Eco-Friendly Filter Sprouts Flowers

A cigarette butt imbued with seeds grows flowers when it's discarded in dirt.

Visual of How Much is a Polar Bear Worth?

How Much is a Polar Bear Worth?

Polar bears bring only $9 million to the Canadian economy, but citizens put their collective value at $6.3 billion. Why?

Visual of Next Nature TEDx Talk in Budapest

Next Nature TEDx Talk in Budapest

Indulge in the Next Nature stump speech at TEDx from Dr. Van Mensvoort

Visual of The Monkey Named After a Website

The Monkey Named After a Website

This Bolivian monkey's name is also an ad for online gambling.

Visual of Work Out Like the Flintstones

Work Out Like the Flintstones

The Paleo workout replicates the fitness regimen of our caveman ancestors.

Visual of 100% Organic? Get a Coconut

100% Organic? Get a Coconut

100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?

Visual of Corporate Logos Zoology

Corporate Logos Zoology

The biodiversity of corporate “species” is increasing.

Visual of Pepsi Aubergine

Pepsi Aubergine

Occasionally you bump into an image that seems related to our next nature quest, but you are unable to verbalize.

Visual of Razorius Gilletus Gold Plastic

Razorius Gilletus Gold Plastic

Like the exorbitant feathers of the peacock, which only function is to aesthetically stand out amid its competitors, this new species of Razorius Gilletus only differs from its predecessor aesthetically.

Visual of The Bottle of The Future is an Edible Blob

The Bottle of The Future is an Edible Blob

What if we could drink from a giant drop of water? The bottle of the future has the shape of a soft, hygienic, biodegradable and edible blob.

Visual of 3D Printed Fish Remove Toxins and Deliver Drugs

3D Printed Fish Remove Toxins and Deliver Drugs

Researchers from UC San Diego announced that they have developed 3D print tiny microrobots in the shape of fish able to detect and remove toxin from liquid.

Visual of Cybernetic Bugs

Cybernetic Bugs

Beetles, dragonflies, butterflies and bugs made from recycled deconstructed computers, smartphones and consoles.

Visual of Interview: Bruce Sterling on the Convergence of Humans and Machines

Interview: Bruce Sterling on the Convergence of Humans and Machines

We had the honor of hosting Bruce Sterling in our Next Nature Network headquarters to talk to him about the concept of the convergence of humans and machines.

Visual of Marketing the Oceans

Marketing the Oceans

Eco-friendly fashion is in vogue, evidenced by terms like “recycled-material” and “sustainable manufacturing” battered around as selling points for everything from sheets to …

Visual of Next Nature Gift Guide 2016

Next Nature Gift Guide 2016

Here is a the Next Nature gift Guide 2016.

Visual of Air Purifying Billboards

Air Purifying Billboards

These blue eco-boards are turning California a bit greener.

Visual of Beatles Zebra Crossing

Beatles Zebra Crossing

Realize it's metaphors we live by.

Visual of How a Hummingbird Creates Green Energy

How a Hummingbird Creates Green Energy

A start-up company build a wind turbine inspired by the hummingbird.

Visual of Recharge! Sun for Your Brain Cells

Recharge! Sun for Your Brain Cells

A gadget called HumanCharger promises "the sun in your pocket" to give you energy, by beaming light through your ears.

Visual of iApple

iApple

Although most biomimicmarketing strategies are oxymoronic , it is nice to see some people take them full cycle. This Japanese Apple fan found  a way to naturally grow and harvest …

Visual of Nano Care™ Blueberry Paste Wax

Nano Care™ Blueberry Paste Wax

Surely we are quite attuned to some unexpected flavors in these quarters, but this Nano Care™ Blueberry Paste Wax wins our syncretic mash-up award for combining technorethoric …

Visual of Polar Ice for sale

Polar Ice for sale

Original pieces of polar ice will be sold in a shop in Amsterdam from this Friday the 25th. MyPolarIce is a venture led by Coralie Vogelaar and Teun Castelein . They went to the …

Visual of So thats where Phones come from

So thats where Phones come from

Really? I never knew. Biomimicmarketing strategies are getting crazier by the day.

Visual of Biodiversity of Green Brands is Increasing

Biodiversity of Green Brands is Increasing

This collection of green, leafy, eco, enviro, bio, organic logo's was collected by Andrew Kinnear . See also: Five strategies of biomimicmarketing , Biodiversity in the …

Visual of Natural-Born Junkies

Natural-Born Junkies

Hippopotamus: a 2,5cm-long tablet-shaped nonliving chewable animal, member of a multi-species flock known as the Animal Parade, which tastes like fruit and is found in little pill …

Visual of 10 Biomimic Gadgets

10 Biomimic Gadgets

Coming across an image like this, makes one wonder at first: is it a giant punch-bag? Some sort of soft water-drop-sculpture? No, it is the Emergency Outdoor Survival Cocoon , …

Visual of Pleo - the resurrected robot dino

Pleo - the resurrected robot dino

Ever since Rosie from 'The Jetsons,' robots have been the next big thing, but the business case was never there. So far, companion robots have been a big flop in the market , but …

Visual of Banana Juice Box

Banana Juice Box

This Japanese Juice box is camouflaged from modern box designs and tries to convince consumers with its appealing 'natural' look. A schoolbook example of biomimicmarketing ; …

Visual of Steam Horse

Steam Horse

This remarkable proposal for a steam powered street locomotive was invented by Mathewson in 1876. According to the inventor the goal was to make a machine resembling a horse in …

Visual of Nano Product: Spider Silk Condoms

Nano Product: Spider Silk Condoms

Are we creating the penicillin or the asbestos of the 21st century? In the months preceding our Nano Supermarket Project , we share some speculative nanotech products with you. …

Visual of Peel that Bottle

Peel that Bottle

There’s nothing quite like peeling a piece of fruit, but if you end up with a bottle of Vodka after peeling, you know you have been caught in a biomimicmarketing fantasy. I guess …

Visual of Modern Fata Morgana

Modern Fata Morgana

Imagine bumping into a cola dispenser after a hike in the pristine Canadian forests for three days. Would you believe your eyes?

Visual of French Aids Campaign

French Aids Campaign

This French Aids campaign is a wonderful example of biomimicmarketing (using images of old nature for propaganda or marketing purposes). They may be disturbing but the message …

Visual of Philips Wake Up Light - Sunrise Alarm Clock

Philips Wake Up Light - Sunrise Alarm Clock

Philips hits the shops with a product that aims to naturalize alarm clocks. The annoying buzzing machines were once invented to cultivate our day/night rhythms, formerly connected …

Visual of Shell Logo Evolution

Shell Logo Evolution

Corporate logos constantly have to adapt in order to survive. In the case of the Shell oil company this results in an image that ironically resembles the ones we know from the …

Visual of Bone Chair

Bone Chair

Joris Laarman 's Bone chair takes its inspiration from the efficient way that bones grow (adding material where strength is needed and taking away material where it's …

Visual of Nature through the Windshield

Nature through the Windshield

Volume magazine interviews Next Nature founder Koert van Mensvoort.

Visual of Anabukin-chan

Anabukin-chan

This is one of the weirdest things I ever saw... It's a commercial for a construction company. The text goes a little bit like this: Anabukikonten is "Anabuki Construction Co." …

Visual of Artificial Island Dubai

Artificial Island Dubai

On the first day, Dubai created the palm...

Visual of Branded Butterfly Wings

Branded Butterfly Wings

"A glowing green logo drawn by scientists on the wing of a genetically altered butterfly could herald the day that the insects are adorned with adverts and slogans . A team at the …

Visual of Evolving Logo

Evolving Logo

Generative graphics and organic information design are making their way into the world of the applied arts. For the Max Planck Institute of Molecular Cell Biology and Genetics, …

Visual of Firefox crop cirle - Aliens prefer firefox

Firefox crop cirle - Aliens prefer firefox

Take back the field. This past weekend, the OSU Linux Users Group descended on a field in Oregon to create a 45,000+ square foot crop circle of Firefox.

Visual of Green Electricity

Green Electricity

Electricity itself is a natural phenomena, but as regular AC/DC currency it becomes a commoddity. But Green Electricity is a strange thing. You pay more money for your electricity …

Visual of Grow Your Own 1up Mushroom Kit

Grow Your Own 1up Mushroom Kit

Deep in the basement of an ancient house in Sonobe (tucked in the fields of Kyoto, Japan), an amazing discovery has been made: real 1up Mushrooms . The seller claims that eating …

Visual of 3D rendered bunnies prefer calm diesels

3D rendered bunnies prefer calm diesels

Kenichi Nagahiro, Honda's chief engine designer, hated diesel engines. When asked to design Honda's first diesel he flatly refused - unless he was allowed to start completely from …

Visual of Online Oxygen

Online Oxygen

600 million people worldwide are beginning to see online access as an absolute necessity. From airports to living rooms to roof gardens to classrooms to city parks, People want …

Visual of Skinover

Skinover

In "Dutch dress up" (a travelling exhibition of accesoires by 40 Dutch designers), Silvia B is presenting new glove-models showing a specific skin peculiarity. In general clothes …

Visual of Wildlife is disappearing

Wildlife is disappearing

Visual of Wildlife is disappearing II

Wildlife is disappearing II

From the WWF campaign.

Visual of Arnolds Hybrid Hummer

Arnolds Hybrid Hummer

Sure, governor Arnold Schwarzenegger is Mr Nextnature avant la lettre, but since the man cruises in a hybrid hummer , he is the living evidence that nextnature can be supportive …

Visual of Can crushing Frog

Can crushing Frog

Joyful recycling from Japan, comes this powerful frog that can crush cans! You can buy it from this Japanese store . A less whimsical can crusher can be found at Amazon for $20. …

Visual of Ceci n'est pas une Montagne

Ceci n'est pas une Montagne

This is not a mountain, this is a building. Expedition Everest is a "themed roller coaster" attraction created by the imagineers of Disney's Animal Kingdom in Florida. Above we …

Visual of Diesels Global Warming Ready Campaign

Diesels Global Warming Ready Campaign

The Earth is heating up. The sun will blow up within 5 billion years. The human race will probably go extinct before entering the posthuman stage, or the probabillity that we …

Visual of Disney made in China

Disney made in China

Shijingshan Amusement Park in Beijing states that it has absolutely nothing to do with Disney. The park's operators have insisted that the Minnie-character on the right is not a …

Visual of Ferrari Tomato

Ferrari Tomato

Do you happen to know the Dutch Tomatoes? They look like Ferrari's and taste like shit. They are redder, rounder, larger, and maybe even healthier than the ones from our gardens. …

Visual of EnergyTree

EnergyTree

The EnergyTree is a device dedicated to monitoring your household energy use. It monitors you energy output from sockets and any device that is using electricity. It also monitors …

Visual of Fake for Real: Romantic Sunsets

Fake for Real: Romantic Sunsets

Sunsets are loved by people all around the globe. Could this universal aesthetic preference be linked to a deeply rooted understanding of the sunset's importance? Life on earth …

Visual of Fake XP grass

Fake XP grass

Fake commercial for Norton computer maintenance software. Made by some student, who's name I couldn't find.

Visual of Flat Pets

Flat Pets

Here's an animal-friendly alternative for Tinkebells Cat Bag and it scares the crap out of mice! There's also an instant infant and a cuddly fish bowl . These cardboard-pets were …

Visual of Greener Apple

Greener Apple

Apple knows more about clean design than anybody. But apparently their products contain hazardous substances that other companies have abandoned. Hence, green my Apple! Via …

Visual of iBiogenetics

iBiogenetics

In 1998 at the introduction of the iMac , Apple declared that the "i" stood for "internet". Apple later adopted the "i" prefix across its consumer hardware and software lines. …

Visual of Ladybug cleans the Toilet

Ladybug cleans the Toilet

A bug that does the cleaning? This 1-meter (39-inch) tall, 1.35-meter (53-inch) long prototype robot ' named "Lady Bird" ' is designed to clean public restrooms at highway rest …

Visual of Little Trees - Smells to refresh your Car

Little Trees - Smells to refresh your Car

"ROYAL PINE", "VANILLAROMA", "NEW CAR SCENT", "WILD CHERRY". Which of these smelly little trees doesn't fit in the row? After careful consideration I decided the "NEW CAR SCENT" …

Visual of Natural light

Natural light

Products by 100%... to make the light in your house/office feel more natural. 100per.com

Visual of Peach Nipple Handbags and Shoes

Peach Nipple Handbags and Shoes

Artist Nicola Costantino creates objects that comment on the meat and leather industries. In the surrealist tratdition, these handbags and shoes are imprinted with tiny images of …

Visual of People in Need Campaign

People in Need Campaign

Every next nature typically parasites on some older nature, which as a result dries out and eventually vanishes. Only rarely this mechanism is made visible. The Dutch charity …

Visual of Plantvertising

Plantvertising

You put all that care into your plants, and what do you get in return? Magic. Buy a can with a bean seed , add water, watch it sprout with a message etched on the leaf. Well in …

Visual of The Tissue Engineered Meat of Tomorrow

The Tissue Engineered Meat of Tomorrow

The meat in the supermarket is abstract, square and habitually made from wickedly manufactured animals. A friend once told me he only eats meat if he "can not recognize the animal …

Visual of Toys'R'Us

Toys'R'Us

March 2007 gave birth to Knut, the übercute baby icebear in the Berlin Zoo. A unique event, since it was 30 years ago a baby icebear was born in the zoo. Within weeks, Knut has …

Visual of Tulip Island - Design a Polder

Tulip Island - Design a Polder

A proposal to gain 600.000 m 2 of land near the Dutch coast recently came from the CDA (Dutch Christian-Democratic political party). The idea is to create a tulip-shaped island …

Visual of Waterworld - Old nature meets next nature

Waterworld - Old nature meets next nature

Atkin's Architecture Group recently won the first prize award for an international design competition with this hyperreal entry. Set in a spectacular water filled quarry in …

Visual of Who wants to drive in a Fish?

Who wants to drive in a Fish?

Behold the BoxFish, Mercedes' bionic concept car. This tropical fish is outstandingly streamlined. Its engineers were able to achieve a wind drag coefficient of just 0.06 in the …

Visual of Wooden computing: Soo Natural

Wooden computing: Soo Natural

For the nostalgic office workers. Buy them here , or here .

Visual of Pet dreamhouse

Pet dreamhouse

Anyone can build the house of their dreams via scaryideas.com The previous images are of course created for commercial purposes, but just take a look at the domestics below and …

Visual of Apples and Oranges

Apples and Oranges

Seen in an article of Smashing Magazine . See also: Better than the real thing .

Visual of Asus introduces scented laptops

Asus introduces scented laptops

Integrating nature in our technology. There are four different laptops: Floral Blossom (pink), which has a tropical, flowery scent; Musky Black (black), which incorporates a waft …

Visual of Back to Nature?

Back to Nature?

Now this is how you do it. First you take the meat of a hundred animals; chickens (19%), turkeys (17%). Secondly, you blend them in a large tank with water, mais, wheat, oil, fat, …

Visual of Bearbushka

Bearbushka

Peculiar image of the week (can I, Koert?)

Visual of Better than the real thing

Better than the real thing

Take a bite from this pear and I'll spare you all the default connotations with the apple of eden. Source photo by Pablo Montanez . See also Modernistic Watermelon , Ferrari …

Visual of Catch and eat fishing by phone

Catch and eat fishing by phone

For mobile gamers in western Japan, a hearty seafood dinner awaits just a few key clicks away, thanks to a unique new cellphone fishing game that rewards successful players with …

Visual of Corporate animal pattern laptop

Corporate animal pattern laptop

These photo's were send to us by NextNature.net reader Gordon Cohen, who decided he liked the corporate animal backdrop so much that he and his girlfriend had it laser etched on …

Visual of Fake for Real: Ceci n'est pas une Montagne

Fake for Real: Ceci n'est pas une Montagne

Ask a child to draw a mountain and you will get something like the Matterhorn. The shape of this famous mountain, situated on the Swiss-Italian border in the Alps, is one of the …

Visual of Föhn le fenêtre

Föhn le fenêtre

Tired of looking out on a grey wall and in dire need of a green touch? Then Föhn le fenêtre has got just what you need. The concept is simple enough: artist Karel Verhoeven offers …

Visual of Global warming sales

Global warming sales

The current value of the US-dollar is warming up our globe.. An inventive shop owner in Chelsea (NYC) stuck this advertisement on the window of his shop. What you cannot see is a …

Visual of High Performance Hip

High Performance Hip

A commercial by an orthopaedic reconstruction company introducing the next generation of joint replacements: " Highly advanced hips and knees. Engineered to meet the needs of your …

Visual of Hurricane$ approaching

Hurricane$ approaching

Economy is ecology . At least, according to the biomimicmarketeers of the US Wachovia Bank who created this weather report like newspaper advertisement. Nowadays most people worry …

Visual of iDog

iDog

Or you could get an iDog. This electronic animal with musical sensibilities. It sits on your desk and sings along with the music you are playing. Dog haters don't need to worry; …

Visual of iWater

iWater

Somehow I feel there is some deeper meaning in this cheesy video. No? See also: Water in my Phone .

Visual of Meet the Worms, Viruses and Trojans

Meet the Worms, Viruses and Trojans

Now there is an interesting biomimicmarketing technique we had not seen before. For their new marketing campaign internet security company Messagelabs worked with digital artist …

Visual of New York City Waterfalls

New York City Waterfalls

For three months this summer, artist Olafur Eliasson will put four giant waterfalls in New York as part of a public arts project. Including one that will fall from the Brooklyn …

Visual of Fake for Real: Pharmaceutical Candy

Fake for Real: Pharmaceutical Candy

Valium, Prozac, Placebo, Viagra, Candy: can you say which one doesn't belong? Or, to rephrase the question: can you say exactly where the boundary lies between medicine and …

Visual of Photoshop reporters in China

Photoshop reporters in China

China's high-speed train from Qinghai to Xizang worried environmentalists well before its launch in July 2006. Concerns increased after a photograph of Tibetan wildlife near a …

Visual of Popple

Popple

With her babybunnies series provocateur/artist/designer Tinkebell aims to provide an analysis of the consumptive attitude people have in relation to their pets. This latest work – …

Visual of Popple II

Popple II

Make no mistake. The children of the 80's are the bioengineers of today. ://nextnature.net

Visual of Press [CTRL] [S] to save the environment

Press [CTRL] [S] to save the environment

The people at Preem.se – the Swedish organization responsible for this advertisement – must think this is the way to promote environmental protection with a younger generation of …

Visual of Robotic R)evolution

Robotic R)evolution

In 1921 the word "Robot" (meaning "labor") was introduced by Czech writer Karel ?apek . In his play "R.U.R." (Rossum's Universal Robots), robots seem happy to work for humans. …

Visual of Simulacra for Imposters

Simulacra for Imposters

“Transformation” is the title of the video by a group of bio–industrialists called Foster Farms . They also sell chicken products, but that’s just to fund their quest for fair …

Visual of Simulated Diamonds

Simulated Diamonds

That shiny sparkling stone you got from your lover... is that a diamond? Lab manufactured diamonds are  getting exceedingly good . They have the same color, clarity, cut and carat …

Visual of Solar Trees

Solar Trees

Welsh designer Ross Lovegrove ('Captain Organic') placed several glowing Solar Trees in the streets of Vienna (October 2007). These solar powered streetlights could save cities …

Visual of Some Kids Don't Like Chicken

Some Kids Don't Like Chicken

But they love dinosaur! Judge for yourself whether this dinosaur nugget product is supposed to give kids a history lesson on the evolutionary relation between dinosaurs and birds …

Visual of Space Station

Space Station

If you would have shown this picture to people 50 years ago, they might have imagined it to be one of those promised 21th century space stations encircling some alien planet in …

Visual of Sunny Coat

Sunny Coat

Fashion becomes nature down under. 24 Flashers were deployed throughout high traffic areas in chilly Sydney and Melbourne to promote sunny Queensland as a holiday destination this …

Visual of Sustainable roof

Sustainable roof

Peculiar image of the week by Beatrice Jansen .

Visual of Teddy's Atonomy

Teddy's Atonomy

Wool sculptor Stephanie Metz researched the meaning of 'cute' through the morphology of some Teddy bear species. Related posts: PacMan's Scull | Animatus

Visual of The copypaste Bird

The copypaste Bird

One might think this video is just another witty flick made by some media artist. It is not. This is a real bird living in Southern Australia. In order to attract females, the …

Visual of Treetrunk Trashcan

Treetrunk Trashcan

The Nanputo Temple in Xiamen (Southeast China) is an oasis of quietness, religious practice and leisure for Chinese amidst the hustle and bustle of one of the fastest growing …

Visual of Vegetarian Nike

Vegetarian Nike

No animals were hurt or injured in the production of these vegetarian Nikes. Created by Paul van Barneveld . Thanks Floris . See also Flesh Nike .

Visual of Water in my phone

Water in my phone

Water inside your phone used to be rather devastating, but with the NEC FOMA N702iS (only in Japan) , designed by Oki Sato, it is turned into a joy. Watch the faked fluid move on …

Visual of Wood of logo's

Wood of logo's

A wood of logo's. Installation created by Karl Grandin – yup, same guy made the nextnature.net wallpaper– at the powershow in Paradiso, Amsterdam 2005. See also: Animal Sweater .

Visual of Antenna Tree Mast Safari

Antenna Tree Mast Safari

This picture was taken in Zambia by Sarah Los (NL) while on wildlife safari . Every fairly trained "NextNature spotter" should be able to distinguish the cellphone-tree masts from …

Visual of Children's Dictionary Dumps 'Nature' Words

Children's Dictionary Dumps 'Nature' Words

To make way for modern tech terms such as BlackBerry, blog, voicemail and broadband, the latest edition of the Oxford Junior Dictionary has opted to drop terms pertaining to old …

Visual of Dandella Shows You the Way

Dandella Shows You the Way

How to navigate the urban jungle? Adopting the metaphorical image of a dandelion in flight, Dandella is a GPS device that shows you the way. Inspired by how young sunflowers …

Visual of Deforestation in China threatens giant pandas

Deforestation in China threatens giant pandas

I found this ad very ironic; after killing the giant panda (by turning it into a logo) WWF is complaining that the Chinese are killing the living version of it. I wonder if they …

Visual of Deliver us from Skeuomorph Prosthetics

Deliver us from Skeuomorph Prosthetics

No, this is not another example in our fake for real series , comparing an artificial with a human hand. Rather, you are looking at twice the same hand: with and without its …

Visual of Ecology – A New Opium for the Masses

Ecology – A New Opium for the Masses

Marxist philosopher Slavoj Žižek discusses the 'naturalization' of capitalism and how ecology became a new field of capitalist investment. He also argues that the ultimate …

Visual of Extinct Comic

Extinct Comic

As a kid we used to eat a cereal breakfast with rice pops. On the package of the rice pops there was a little blue bird called Dodo, who seemed to enjoy the rice pops as well. One …

Visual of Forefather Ox cloned to revive delicious Steak

Forefather Ox cloned to revive delicious Steak

Delicious retro-future meat from Japan. Food technology in the overdrive. Japanese researchers successfully cloned what is believed to have been the forefather ox of Gifu …

Visual of Freshness Label

Freshness Label

Japanese design agency To-Genkyo proposes a dynamic freshness label for meat products. The hourglass-shaped label contains special ink that changes color based on the amount of …

Visual of How to Grow a Sneaker

How to Grow a Sneaker

No silly. Of course sneakers can't be grown from transforming Koi Karpers. This is merely an fictional piece by Yoske Nishiumi. But then again, do you have any idea where your …

Visual of Kiwi Juice Packaging

Kiwi Juice Packaging

What you see is what you get – at least that is what you hope – with this biomimicked kiwinut juice packaging designed by Naoto Fukasawa. See also: Image consumption , Image …

Visual of Where cavemen live?

Where cavemen live?

Rock 2007. Peculiar image of the week by Hans Wilschut . Made in Shanghai. If you know more about the orgins of the building: let us know. Thanks to Vivid Gallery , Rotterdam, NL.

Visual of Platanus Guerilla

Platanus Guerilla

In this simple but effective guerilla poster action by Moiré , stacks and pillars were disguised as sycamore trees to give the streets of Tokyo that ever so natural look. …

Visual of Sion Chicken

Sion Chicken

How SecondLife ends up to be a virtual chicken farm? Watch Patrick Davison explain about the rise of Next Nature on the social platform. Image by Kaie Magic | Related: Confetti …

Visual of Sunflowers – electric gardening

Sunflowers – electric gardening

A retail lot in Austin, Texas recently sprouted a field of solar photovoltaic sunflowers that soak up the sun’s rays to provide shade while generating a steady stream of …

Visual of This way for Survival

This way for Survival

Culture fakes nature? An ultralight plane piloted by an Operation Migration team member is guiding whooping cranes from Wisconsin to their winter nesting grounds in Florida. For …

Visual of Tribal Communication Technology

Tribal Communication Technology

Mobile phones are nextnature: Twenty years ago they didn't exist, now everyone has one and when you leave your house without it, you feel amputated. Like you are missing a limb …

Visual of WakeUp light tested on Roosters

WakeUp light tested on Roosters

://nextnature.net I tend to think of the Philips Wake Up Light as a product of missed opportunity: Good concept, implementation too cheap and illustrative. Especially the crappy …

Visual of Wallpaper Escape

Wallpaper Escape

Found sportswear a d, will be reality some day... (with magical goggles of some sort) Related: Recreation in NextNature | Big Ass Search Engine | If Giraffes lived in the US | …

Visual of Wooden Bankcard

Wooden Bankcard

Silver, gold or platinum creditcards? Expensive metals in credit card design used to have a certain luster in the past, yet today we are all (painfully) aware the mimicked …

Visual of ??????????

??????????

This translation of the essay ' Real Nature is not Green ' is a special treat from and for our fellow Next Nature explorers in China. We thank the people of the Microwave …

Visual of CosmoCosmetics

CosmoCosmetics

Things that make us feel and look good. Branded nature? Created by Russian design agency Firma .

Visual of Cultivating the Money-verse

Cultivating the Money-verse

Alright, we were mistaken. Money isn't virtual after all.   A recent TV commercial of a Greek bank shed light on the issue. Your money lives, is anthropomorphic and inhabits an …

Visual of FluDOC – Glowing Bacteria Show if You Have Influenza

FluDOC – Glowing Bacteria Show if You Have Influenza

Bacteria are traditionally perceived as infectious and unhealthy, but that is about to change. This week designer Jan van der Asdonk graduated from the Next Nature Lab at the TU/e …

Visual of Half Life

Half Life

Meet the next species. Director David Lea's wondrous fantasy of remixed biodiversity after nuclear meltdown. Made for Greenpeace.

Visual of In Pursuit of Artificial Flavoring

In Pursuit of Artificial Flavoring

Following in the footsteps of a Marco Polo-esque spice trade, next nature explorers Jon Cohrs and Ryan Van Luit travel by canoe past massive cargo ships and factories in search of …

Visual of Let the Bacteria do the Cleaning

Let the Bacteria do the Cleaning

Dusting furniture and floors should be history in forty years time, as special bacteria in a yet to develop cleaning product will be eating the dirt. The speculative cleaning …

Visual of Nature as a building

Nature as a building

As the world is preparing to show off at the World Expo in Shanghai, their pavilions are nearing their final stage. To me, it feels like a lot of them are making references to …

Visual of Nature as a Commodity

Nature as a Commodity

Nature conservation organizations – like the WWF and Greenpeace – typically present nature as a commodity that has become increasingly scarce and will be used up altogether if we …

Visual of Nature is an Agreement

Nature is an Agreement

Nature is an agreement. Just like the nude beach. Here you keep your breasts and your crotch covered, There you drop everything and act like it is the most ordinary thing in the …

Visual of Nature Preservation: The Literal Version

Nature Preservation: The Literal Version

* warning: high doses of irony detected in this article * Method #01: Canning Promotional gift 'Nature in a can' complete with soil and bean plant seeds (from DKNY , 2010). Method …

Visual of Newspaper Wood

Newspaper Wood

How to upcycle old newspapers? Mieke Meijer (a.o.) from Vij5 took a jar of glue and started imitating tree rings. "The product surprisingly mimics the quality of real wood" she …

Visual of Next Nature Introduction

Next Nature Introduction

This project - the Next Nature Network - is about Nature's brand image. One might surmise that "Nature," being 100 percent all-natural, can't have any brand image.  The facts …

Visual of Palmtree Drilling Platform

Palmtree Drilling Platform

In our ‘ under the beach lies the pavement ’ series. Already in 1973, Steven M. Johnson drew cartoons of oil drilling platforms disguised to look like palm trees, in an attempt by …

Visual of Polar ice gone in two days

Polar ice gone in two days

You have only two days left to purchase your own piece of history at the MyPolarIce store in Amsterdam and express the value the polar caps have for you – in real money. €24,95 to …

Visual of Spot of the Month: Arbor Artificialis Naturalis

Spot of the Month: Arbor Artificialis Naturalis

Our first spot of the month was made by Tijn Kooijmans, who pinpointed the first Dutch Arbor Artificialis Naturalis planted in 1999 by telecom provider Libertel. You too can share …

Visual of To Milk the Cows, Click here

To Milk the Cows, Click here

In millions of offices and homes around the world, people are hard at work planting crops, feeding cattle and tilling their land. Welcome to Farmville , the digital rural world …

Visual of Tree Hugger

Tree Hugger

While driving on the highway, I saw a tree. Our peculiar image of the week was spotted by Arnoud van den Heuvel using the Next Nature Spotter iPhone app .

Visual of Under the Beach Lies the Pavement

Under the Beach Lies the Pavement

During the riots of 1968 , as students in Paris ripped up paving stones and threw them at the police, one of the rallying cries was “sous le pave: la plage” (under the pavement: …

Visual of A bacteria of a different color

A bacteria of a different color

In 2009, undergraduates at the University of Cambridge worked with scientists and artists to engineer E. coli into E. chromi , a new type of bacteria that secretes a range of …

Visual of Bottle Plant

Bottle Plant

The Coca-Cola introduces the PlantBottle . Partially made of plants, this bottle is 100% recyclable. Next step will be a natural bottle fully growing on a plant. In the meanwhile, …

Visual of Is it a Plane? Is it a Bird?

Is it a Plane? Is it a Bird?

The zoomorphic designers of Festo , whom you might know from the robot penguins and a robotic elephant trunk , now managed to decipher the flight of birds. Their prototype is …

Visual of Microbic Landscapes

Microbic Landscapes

Beautiful Google Maps shots of housing projects in southwest Florida. Probably designed to look and feel more natural than your average straight street neighborhood, they remind …

Visual of Natural Car Alarms

Natural Car Alarms

While hiking in Trinidad, artist Nina Katchadourian was struck by the similarity of bird calls to car alarms. One inspires us to poetry, the other makes us groan and pull the …

Visual of Robot Guide Dog

Robot Guide Dog

#! Possibly the answer for blind people with cynophobia, the fear of dogs. This robot guide dog is stil a bit slow compared to the old nature version, but as technology advances …

Visual of The Nauga's Hyde

The Nauga's Hyde

Sometimes new technology has to bio-mimic old nature to be accepted. In the late 1960s and early 70s, Uniroyal Engineered Products invented the 'nauga' a beast that gives its name …

Visual of The Sound of the Blue Canary

The Sound of the Blue Canary

Blue is a beautiful color, but its sound is simply irresistible. It is the song of the unhappy and the depressed. It is a sound that touches people. It was also the sound of a …

Visual of Traditional Thanksgiving Meat

Traditional Thanksgiving Meat

Food technology in the overdrive: Pork molded in the shape of a piglet.

Visual of What Robots dream of...

What Robots dream of...

You may think it's a cliché, but deep down inside robots want to be birds and fly high in the sky. Hooray for the good people of Festo , that demonstrate at TED how they turn the …

Visual of Who Owns the Rights to a Toucan?

Who Owns the Rights to a Toucan?

Kellogg, the proud copyright holders of Toucan Sam, recently asked a the Mayan Archeology Initiative  to reconsider their logo . Despite the fact that the two birds have entirely …

Visual of A New

A New "High Line" Leads to Rotterdam

The High Line , the amazing recycling project that converted a former NYC railroad to high-rise park, has inspired the reincarnation of similar disused urban spaces across the …

Visual of Bunny Doesn't Grow on Trees

Bunny Doesn't Grow on Trees

Having trouble getting the kids to eat their fruits and vegetables? Try turning their 5-a-day into a trendy, collectible toy. We've seen Buddha fruit  and square watermelons …

Visual of How To Grow Your Own Sneaker

How To Grow Your Own Sneaker

Raymond Ong creates uniquely customized fish leather by transferring the DNA of existing animal patterns on the skin of stingray fishes. This leather is then used to produce highly personalized sneakers.

Visual of Macbook Pro Fragrance

Macbook Pro Fragrance

Nothing beats the factory-scent of expensive, freshly unboxed technology! Artist group Greatest Hits produced the Apple Unboxing Scent for use at an exhibition in Melbourne, where …

Visual of Rule #6: Meet People’s Expectations

Rule #6: Meet People’s Expectations

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here.   People expect many things from each other: Expect them to say hi in the …

Visual of Those Blueberries in Your Cereal, Muffins and Baking Mixes? All Fake.

Those Blueberries in Your Cereal, Muffins and Baking Mixes? All Fake.

What do blueberries have in common with sugar, corn cereal, modified food starch, partially hydrogenated vegetable oil, artificial flavor, cellulose gum, salt and and Blue …

Visual of A Touchable, Moss-Covered Keyboard

A Touchable, Moss-Covered Keyboard

Designer Robbie Tilton's keyboard replaces the impersonal metal of a keyboard with lush imitation moss and wooden keys. Though it's a good example of fake nature , Tilton's …

Visual of Anthropo-scene #4: Longing for Nature

Anthropo-scene #4: Longing for Nature

What one ugly overpass in Berlin reveals about our attitudes towards nature.

Visual of Chrysler Looks to Human Lungs for a Better Gas Tank

Chrysler Looks to Human Lungs for a Better Gas Tank

Alveoli in human lungs serve as the inspiration for designing better, stronger ways of storing compressed natural gas.

Visual of Herds of Deer-Shaped Power Lines

Herds of Deer-Shaped Power Lines

Not real, but a far more creative way to deal with unsightly public works than tree-shaped antennas . Via Gizmodo .

Visual of Next Nature saves Old Nature

Next Nature saves Old Nature

Conservation workers ask synthetic biologists to help them save the world's endangered creatures and habitats.

Visual of When Is Biomimicry Not Really Biomimicry?

When Is Biomimicry Not Really Biomimicry?

A entomologist gives another explanation for that famous fruit fly with ant-patterned wings: it's not evolution, it's human error.

Visual of Animals Doing Extreme Stunts

Animals Doing Extreme Stunts

CGI video of animals doing crazy stunts makes us realize how peculiarly creative humans really are.

Visual of eTree – Electric Gardening

eTree – Electric Gardening

An eco-sculpture that looks like a tree. Its foliage is made of solar panels able to produce energy.

Visual of Modern African Classics

Modern African Classics

Textiles manufacturer 'Vlisco' updates African classic pattern to represent personal educational preferences.

Visual of Moonwalk Nike

Moonwalk Nike

Nike sneakers with lunar surface pattern, to celebrate the 45th anniversary of Neil Armstrong walking on the moon.

Visual of Palm Tree Antenna

Palm Tree Antenna

Spotted near Las Vegas and Hurghada, Egypt. If you know any cellphone tree antenna masts in your neighborhood. Use the Next Nature spotting app for iPhone to add them.

Visual of Rainbow Station

Rainbow Station

Studio Roosegaarde created a giant rainbow of light for the Amsterdam Central Station east side.

Visual of Shark Deterrent Wetsuits

Shark Deterrent Wetsuits

A new way to project yourself against sharks while enjoying your favorite watersport!

Visual of Show Dem Guts

Show Dem Guts

Sexy girls and organ meat was never a good combination to me, but the people from Black Milk Clothing that created this swimsuit seem to think it makes a pretty nice product. Am …

Visual of The Bionic Kangaroo

The Bionic Kangaroo

The BionicKangaroo technologically reproducesthe unique way a kangaroo moves.

Visual of The First Man Made Leaf Looks like a Leaf

The First Man Made Leaf Looks like a Leaf

Julian Melchiorri created a synthetic biological leaf that absorbs water and carbon dioxide to produce oxygen just like a plant.

Visual of Updated Next Nature Spotter

Updated Next Nature Spotter

Join us in spotting Next Nature phenomena around the World. Download the free Next Nature Spotter app.

Visual of Using Tomato Skins to Make Car Parts

Using Tomato Skins to Make Car Parts

Heinz and Ford team up to use tomato skins in car parts.

Visual of A Wind Turbine That Looks Like a Tree

A Wind Turbine That Looks Like a Tree

The wind turbines of the future will look like post-modern tree sculptures.

Visual of Biomimicry in Action

Biomimicry in Action

An inspiring topic about recent developments in biomimicry, Janine Benyus gave a talk on how nature influenced our future.

Visual of Bionic Ants That Work Together

Bionic Ants That Work Together

These robotic ants by Festo are learning to work together, like real ants do.

Visual of Canadians Sell Cans of Fresh Air to China

Canadians Sell Cans of Fresh Air to China

A Canadian start-up that collects oxygen from the the Rocky Mountains forests and bottles it to sell.

Visual of Fake Nature can Prevent Climate Change

Fake Nature can Prevent Climate Change

Scientists are working on an ingenious approach to carbon capture that will enhance the way plants isolate carbon dioxide from other emissions in order to contain it.

Visual of Holiday in a Bird's Nest

Holiday in a Bird's Nest

The exterior of the this hotel room is constructed with branches, sticks and twigs intertwined to create the look and feel of a real bird nest.

Visual of Human-Shaped Power Lines

Human-Shaped Power Lines

Just a project for now, but a far more creative way to deal with unsightly public works than tree-shaped antennas.

Visual of Manta Ray Floating City

Manta Ray Floating City

French visionary architect Jacques Rougerie designed a utopian floating city shaped like a manta ray.

Visual of The Designer who Grows Furniture

The Designer who Grows Furniture

Gavin Munro is creating a farm where planted trees can be grown around braces and harvested as fully formed chairs, sculptures, lamps, and tables.

Visual of Welcome to the Hearth of the Sun

Welcome to the Hearth of the Sun

Solarium, a video installation by NASA’s Solar Dynamics Observatory (SDO), puts visitors in the hearth of the sun.

Visual of Animal Fauxtography

Animal Fauxtography

Fake photography, or fauxtography, has been around since the invention of cameras and nature is one of the most popular subjects of dishonest photographers.

Visual of Branded Dreams - The Future of Advertising?

Branded Dreams - The Future of Advertising?

What happens when our dreams become a commodity and advertisers gain the technology to enter our dreams?

Visual of Waiter, There's a Pig in My Soup!

Waiter, There's a Pig in My Soup!

A miniature piglet staring at you from a soup, to remind you the origins of your meal.

Visual of Pandas Crossing the Sky

Pandas Crossing the Sky

China is famous for its Panda bear reserves and breeding centers, so riding one the work just seems the most natural thing to do.

Visual of Protect Your Phone With a Watermelon

Protect Your Phone With a Watermelon

Watermelons are the new phone cases?