Welcome to the 11 part series The Golden Rules of Anthropomorphism and Product Design. In this series, we will be examining how designers can better integrate human-like forms or behavior into their work. Does an anthropomorphic design inspire positive reactions, or does it leave the audience confused, irritated or even offended? Read on to find out.


–By Joran Damsteeg, Koert van Mensvoort and Hendrik-Jan Grievink–


Part 1: Any Association that Can be Made, Will be Made


Part 2: Different People Anthropomorphize Differently


Part 3: Keep it ASS: Abstract, Simple and Subtle


Part 4: Complex Products Tend to Be Anthropomorphized


Part 5: Consider Zoomorphism as an Alternative


Part 6: Meet People's Expectations


Part 7: Respect Social Standards


Part 8: Use Human Ethics


Part 9: Be Aware of the Ecosystem You're Invading


Part 10: Enhance Human Experience, Don't Replace It


Part 11: Don't Use Anthropomorphism if it Does Not Serve Any Purpose


All posts are excerpted from the Next Nature Book.

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  • Thank You very much!

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