Interview: Leanne Wijnsma, Designer for the Instinct Who Uses Smell as Medium
Consider this, early humans had a more developed olfactory sense. As we are slowly evolving, our sense of smell is degrading because we need it less to survive. Dutch experience designer Leanne Wijnsma creates for the human instinct and puts the sense of smell back to where it belongs, as modern hazards have shifted to the digital realm.
In 2014 she was nominated for the Bio Art and Design Award and has been a Future Emerging Art and Technology associate since 2016. She received an e-culture grant from the Dutch Cultural Media Fund to research and develop her current project The Smell Of Data in collaboration with filmmaker Froukje Tan. We recently spoke to her about olfactory design, digital bodies, the relationship between freedom and technology, and more.