Tag: Biomimicmarketing


Cybernetic Bugs

British artist Julie Chappell turns old circuit boards and hi-tech gadgets into a new species called Computer Component Bugs. Beetles, dragonflies, butterflies and bugs – made from recycled deconstructed computers, smartphones and consoles – bring back to life old electronic materials.

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Back to the Tribe

Holiday in a Bird’s Nest

Located in Harads, Sweden, the Treehotel shows how modern design can interact beautifully with its natural surroundings. This hotel offers six environmentally friendly unique guestrooms built into the woods and suspended above the ground. One of them is the Bird’s Nest room, designed to mimic a bird’s nest indeed.

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Biomimicry in Action

We live in a world that is already designed! An inspiring topic about recent developments in biomimicry, American natural sciences writer Janine Benyus gave a talk on how nature influenced our future.

She provides heartening examples of ways in which nature is already playing a part in determining the products, technology and systems we build. Video via TED.

Bruce Sterling
Augmented Bodies

Interview: Bruce Sterling on the Convergence of Humans and Machines

Bruce Sterling is a prominent science fiction writer and a pioneer of the cyberpunk genre. His cyberpunk novels Heavy Weather (1994), Islands in the Net (1988), Schismatrix (1985), The Artificial Kid (1980) earned him the nickname “Chairman Bruce”. Apart from his writings, Bruce Sterling is also a professor of internet studies and science fiction at the European Graduate School. He has contributed to several projects within the scheme of futurist theory, founded an environmental aesthetic movement, edited anthologies and he still continues to write for several magazines including Wired, Discover, Architectural Record and The Atlantic.

In the interview below, we had the honor of hosting Bruce Sterling in our Next Nature Network headquarters to talk to him about the concept of the convergence of humans and machines. Sterling weighs in on the issue with a rather challenging perspective.

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Welcome to the Hearth of the Sun

Life on Earth could not exist without the gigantic nuclear power station of the sun. If it “turned off”, the life on our planet would end. Solarium, a video installation by NASA’s Solar Dynamics Observatory (SDO), puts visitors in the hearth of the sun, surrounded by dynamic visuals of the giant star’s turbulent gas atmosphere exploding and erupting.

In the last five years SDO has been watching the sun, taking one picture a second and collecting data. The imagery was then paired with audio created at Stanford University in California, with the end result being a truly immersive setting.

The installation permits the viewer to plunge directly in the sun and to closely enjoy an artificial but nonetheless magnificent indoor sun. Luckily, the real sun is expected to remain on for the next few billion years.

Source: artfuture


100% Organic? Get a Coconut

Numerous products nowadays present themselves as organic. Such labeling suggests these products are created according to the principles and in harmony with nature, yet, it is hardly ever defined what this exactly means.

This pure organic coconut water is a striking example. 100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?


Palm Tree Antenna

These next natural palm trees species were spotted near Las Vegas and Hurghada, Egypt. Rest assured tourists don’t want ugly cellphone antennas spoiling their oases: they want an untouched landscape, but with cellphone coverage.

In case you know any cellphone tree antenna masts in your environment, use the Next Nature spotting app for iPhone to add them to our collection. The best picture wins a copy of our lustrous Next Nature book!