Tag: Biomimicmarketing

Bruce Sterling
Augmented Bodies

Interview: Bruce Sterling on the Convergence of Humans and Machines

Bruce Sterling is a prominent science fiction writer and a pioneer of the cyberpunk genre. His cyberpunk novels Heavy Weather (1994), Islands in the Net (1988), Schismatrix (1985), The Artificial Kid (1980) earned him the nickname “Chairman Bruce”. Apart from his writings, Bruce Sterling is also a professor of internet studies and science fiction at the European Graduate School. He has contributed to several projects within the scheme of futurist theory, founded an environmental aesthetic movement, edited anthologies and he still continues to write for several magazines including Wired, Discover, Architectural Record and The Atlantic.

In the interview below, we had the honor of hosting Bruce Sterling in our Next Nature Network headquarters to talk to him about the concept of the convergence of humans and machines. Sterling weighs in on the issue with a rather challenging perspective.

Read more


Welcome to the Hearth of the Sun

Life on Earth could not exist without the gigantic nuclear power station of the sun. If it “turned off”, the life on our planet would end. Solarium, a video installation by NASA’s Solar Dynamics Observatory (SDO), puts visitors in the hearth of the sun, surrounded by dynamic visuals of the giant star’s turbulent gas atmosphere exploding and erupting.

In the last five years SDO has been watching the sun, taking one picture a second and collecting data. The imagery was then paired with audio created at Stanford University in California, with the end result being a truly immersive setting.

The installation permits the viewer to plunge directly in the sun and to closely enjoy an artificial but nonetheless magnificent indoor sun. Luckily, the real sun is expected to remain on for the next few billion years.

Source: artfuture


100% Organic? Get a Coconut

Numerous products nowadays present themselves as organic. Such labeling suggests these products are created according to the principles and in harmony with nature, yet, it is hardly ever defined what this exactly means.

This pure organic coconut water is a striking example. 100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?


Palm Tree Antenna

These next natural palm trees species were spotted near Las Vegas and Hurghada, Egypt. Rest assured tourists don’t want ugly cellphone antennas spoiling their oases: they want an untouched landscape, but with cellphone coverage.

In case you know any cellphone tree antenna masts in your environment, use the Next Nature spotting app for iPhone to add them to our collection. The best picture wins a copy of our lustrous Next Nature book!


eTree – Electric Gardening

Four meters high with wide leaves, eTree by Israel’s startup company Sologicis is an eco-sculpture that looks like a tree. Its foliage is made of solar panels able to produce energy. This photovoltaic tree is a free wifi spot, a station to recharge smartphones and a place where to sit in the shade.

The first eTree has been recently planted in the nature park Ramat Hanadiv, in Israel. In our power sources craving next nature, we garden our own electricity.

Via Inhabitat. Related post: Sunflowers – Electric Gardening


Moonwalk Nike

Nature is the most successful marketing tool of our time and Nike knows it!
To celebrate the 45th anniversary of Neil Armstrong walking on the moon, on July 20, 1969, the sport brand has made a special pair of Air Max Lunar90. The lunar surface pattern of the shoes makes it look they are are made from moon rock.

If you’d like to feel like walking on the moon, you can buy the Lunar90 SP from today at Bodega for $145.00 USD. Since most of us might never take a step up there, this might be the closest we’ll ever get!

Source: Gizmodo


Animals Doing Extreme Stunts

Watch this video packed with elephants, giraffes, turtles and ostriches doing extreme stunts and realize how peculiarly creative we humans really are.

Disclaimer for animal rights activists: all animal stunts in this video campaign for France 3 were created with the magic of computer graphics, so there is no need to call PETA. Via Sploid