Tag: Biomimicmarketing

Nike
Biomimicmarketing

Moonwalk Nike

Nike sneakers with lunar surface pattern, to celebrate the 45th anniversary of Neil Armstrong walking on the moon.

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Cryptozoölogie
Biomimicmarketing

Corporate Logos Zoology

Inspired by the fact that nowadays people know more brands and logos than names of animals, Dutch artist Gurt Swanenberg created a series of paintings, called Cryptozoology.

These corporate “species” refer to the influence of global branding, highlighting the loss of biodiversity across the planet.

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BionicKangaroo
Biomimicmarketing

The Bionic Kangaroo

Zoomorphic designers at Festo, whom you might know for the robot penguins, have technologically reproduced the unique way a kangaroo moves.

The fully automated robotic kangaroo, has the ability to efficiently recover the energy when jumping, store it and use it for the next jump, just like the real animal. In fact, its energy-efficient jump kinematics is based on the natural model.

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DemGutsSwim_530
Anthropomorphobia

Show Dem Guts

Sexy girls and organ meat was never a good combination to me, but the people from Black Milk Clothing that created this swimsuit seem to think it makes a pretty nice product. Am I too post-human already to understand, or is it just my anthropomorphobia that plagues me?

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bubble
Food Technology

The Bottle of The Future is an Edible Blob

Like in a microcosm, what if we could drink from a giant drop of water?
The bottle of the future has the shape of a soft, hygienic, biodegradable and edible blob, where the liquid is kept together by a solution of brown algae and calcium chloride.

Ooho is a project from the Spanish trio Skipping Rocks Lab that represents a brilliant  solution to the major international issue of plastic bottle waste.

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2766257
Biomimicmarketing

Razorius Gilletus Gold Plastic

Regular readers of this blog know we are closely monitoring razor technology as a symbol of our co-evolutionary relationship with technology. This basically means that, like the bees and the flowers, people and technology are caught in a relationship of mutual dependence: we serve our technology as much as it serves us. And just like humans, technology wants to prosper, propagate and grow.

The latest species in the Razorius line is the Razorius Gilletus Gold Plastic. Like the exorbitant feathers of the peacock, which only function is to aesthetically stand out amid its competitors, this new species of Razorius Gilletus only differs from its predecessor with a thin layer of gold paint on its plastic body.

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pepsi-eggplant_
Biomimicmarketing

Pepsi Aubergine

Occasionally you bump into an image that seems related to our next nature quest, but you are unable to verbalize.

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Image via breakingcopy.com
Biomimicmarketing

How Much is a Polar Bear Worth?

About $420,000, if you ask Canada. According to a report commissioned by the Canadian government, its citizens would be willing to pay $6.3 billion dollars per year to ensure that the white creatures continue to wander their vast arctic home. That’s about $500 per household, and with around 15,000 polar bears in Canada today, it equates to about $420,000 per bear. Look at the numbers a little closer, though, and you may notice that the direct benefits associated with the bears (mostly tourism and hunting) add up to a statistically insignificant $9 million per year, meaning that nearly all of the value of polar bears (at least to Canada) is qualitative, or something along the lines of “we just like them.” But why?

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