Nowadays young children know more brands and logo’s than bird or tree species. Advertisements are so present in our environment, it seems our dreams are the last safe and add-free place.
But what happens when advertisers gain the technology to enter our dreams? This animated short by our friends of Studio Smack introduces us in a dream infected by a brand we all know…
Fresh air in a bottle: it’s the product of a Canadian start-up that collects oxygen from the the Rocky Mountains forests and bottles it to sell. In China, where pollution reaches record levels, this product named Vitality Air is the latest must-have.
Carbon Dioxide is a constant threat to global warming and many experts simply see the solution to this issue in trees, which are able to consume CO2 in order to fuel life development and growth. However, researchers at Arizona State University are looking for another solution, profiting of a new technology. This team of scientists is working on an ingenious approach to carbon capture that will enhance the way plants isolate carbon dioxide from other emissions in order to contain it.
Researchers at UC San Diego announced that they have developed 3D printed microrobots in the shape of fish able to detect and remove toxin from liquid. Smaller than a human hair – only 120 microns long and 30 microns thick – these little creatures multiply quickly: scientists can 3D print hundreds of these fish in seconds.
Eco-friendly fashion is in vogue, evidenced by terms like “recycled-material” and “sustainable manufacturing” battered around as selling points for everything from sheets to shoes. So, despite how easy it is to hide the source of a material, when designers venture into this brand of lifestyle-fashion the incentive it to reveal, not mask, a product’s recycled roots. Take the new Adidas concept shoe, crafted with recycled materials gathered from the oceans.
French visionary architect Jacques Rougerie planned a utopian floating city shaped like a manta ray. This place has been conceived as a university city – 900 meters long and 500 meters wide – to host 7.000 international researchers, professors and students for extended stays. Inside there would be classrooms, lecture halls, laboratories, living quarters and dedicated areas for leisure and sports.
When Gavin Munro was playing in his garden as a young boy, he noticed that an overgrown bonsai tree had the distinct appearance of a chair. Soon after, he got a spinal graft, requiring him to wear a back brace to heal and align his bones: “There were long periods of staying still, plenty of time to observe everything going on and reflect” he recalls.
Today Munro is creating a farm where planted trees can be grown around braces and harvested as fully formed chairs, sculptures, lamps, and tables.
British artist Julie Chappell turns old circuit boards and hi-tech gadgets into a new species called Computer Component Bugs. Beetles, dragonflies, butterflies and bugs – made from recycled deconstructed computers, smartphones and consoles – bring back to life old electronic materials.