Tag: Biomimicmarketing

furniture farm gavin
Guided Growth

The Designer who Grows Furniture

When Gavin Munro was playing in his garden as a young boy, he noticed that an overgrown bonsai tree had the distinct appearance of a chair. Soon after, he got a spinal graft, requiring him to wear a back brace to heal and align his bones: “There were long periods of staying still, plenty of time to observe everything going on and reflect” he recalls.

Today Munro is creating a farm where planted trees can be grown around braces and harvested as fully formed chairs, sculptures, lamps, and tables.

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Bugs1
Biomimicmarketing

Cybernetic Bugs

British artist Julie Chappell turns old circuit boards and hi-tech gadgets into a new species called Computer Component Bugs. Beetles, dragonflies, butterflies and bugs – made from recycled deconstructed computers, smartphones and consoles – bring back to life old electronic materials.

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treehotel-birds-nest-exterior
Back to the Tribe

Holiday in a Bird’s Nest

Located in Harads, Sweden, the Treehotel shows how modern design can interact beautifully with its natural surroundings. This hotel offers six environmentally friendly unique guestrooms built into the woods and suspended above the ground. One of them is the Bird’s Nest room, designed to mimic a bird’s nest indeed.

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Biomimicmarketing

Biomimicry in Action

We live in a world that is already designed! An inspiring topic about recent developments in biomimicry, American natural sciences writer Janine Benyus gave a talk on how nature influenced our future.

She provides heartening examples of ways in which nature is already playing a part in determining the products, technology and systems we build. Video via TED.

Solarium
Biomimicmarketing

Welcome to the Hearth of the Sun

Life on Earth could not exist without the gigantic nuclear power station of the sun. If it “turned off”, the life on our planet would end. Solarium, a video installation by NASA’s Solar Dynamics Observatory (SDO), puts visitors in the hearth of the sun, surrounded by dynamic visuals of the giant star’s turbulent gas atmosphere exploding and erupting.

In the last five years SDO has been watching the sun, taking one picture a second and collecting data. The imagery was then paired with audio created at Stanford University in California, with the end result being a truly immersive setting.

The installation permits the viewer to plunge directly in the sun and to closely enjoy an artificial but nonetheless magnificent indoor sun. Luckily, the real sun is expected to remain on for the next few billion years.

Source: artfuture

organic_coconutwater
Biomimicmarketing

100% Organic? Get a Coconut

Numerous products nowadays present themselves as organic. Such labeling suggests these products are created according to the principles and in harmony with nature, yet, it is hardly ever defined what this exactly means.

This pure organic coconut water is a striking example. 100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?