Numerous products nowadays present themselves as organic. Such labeling suggests these products are created according to the principles and in harmony with nature, yet, it is hardly ever defined what this exactly means.
This pure organic coconut water is a striking example. 100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?
You may know Dutch designer Daan Roosegaarde from the Glow in the Dark Trees, the Intimacy Dress or the Smart Highways. Now, to celebrate the 125th anniversary of Amsterdam Central Station and to commemorate the UNESCO International Year of Light 2015, Studio Roosegaarde created a giant rainbow of light for the railway station’s east side.
These next natural palm trees species were spotted near Las Vegas and Hurghada, Egypt. Rest assured tourists don’t want ugly cellphone antennas spoiling their oases: they want an untouched landscape, but with cellphone coverage.
In case you know any cellphone tree antenna masts in your environment, use the Next Nature spotting app for iPhone to add them to our collection. The best picture wins a copy of our lustrous Next Nature book!
Four meters high with wide leaves, eTree by Israel’s startup company Sologicis is an eco-sculpture that looks like a tree. Its foliage is made of solar panels able to produce energy. This photovoltaic tree is a free wifi spot, a station to recharge smartphones and a place where to sit in the shade.
The first eTree has been recently planted in the nature park Ramat Hanadiv, in Israel. In our power sources craving next nature, we garden our own electricity.
Nature is the most successful marketing tool of our time and Nike knows it!
To celebrate the 45th anniversary of Neil Armstrong walking on the moon, on July 20, 1969, the sport brand has made a special pair of Air Max Lunar90. The lunar surface pattern of the shoes makes it look they are are made from moon rock.
If you’d like to feel like walking on the moon, you can buy the Lunar90 SP from today at Bodega for $145.00 USD. Since most of us might never take a step up there, this might be the closest we’ll ever get!
Watch this video packed with elephants, giraffes, turtles and ostriches doing extreme stunts and realize how peculiarly creative we humans really are.
Inspired by the fact that nowadays people know more brands and logos than names of animals, Dutch artist Gurt Swanenberg created a series of paintings, called Cryptozoology.
These corporate “species” refer to the influence of global branding, highlighting the loss of biodiversity across the planet.