Tag: Biomimicmarketing

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Holiday in a Bird’s Nest

Located in Harads, Sweden, the Treehotel shows how modern design can interact beautifully with its natural surroundings. This hotel offers six environmentally friendly unique guestrooms built into the woods and suspended above the ground. One of them is the Bird’s Nest room, designed to mimic a bird’s nest indeed.

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Biomimicmarketing

Bionic Ants That Work Together

After the bionic kangaroo, the robot penguin and the mechanical seagull, Festo – the German company specialized in automation – added another creature to the family: the bionic ant. These robotic insects are learning to work together, like real ants do. Maybe in the future they could clean up our offices or work in factories.

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Biomimicmarketing

Biomimicry in Action

We live in a world that is already designed! An inspiring topic about recent developments in biomimicry, American natural sciences writer Janine Benyus gave a talk on how nature influenced our future.

She provides heartening examples of ways in which nature is already playing a part in determining the products, technology and systems we build. Video via TED.

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Augmented Bodies

Interview: Bruce Sterling on the Convergence of Humans and Machines

Bruce Sterling is a prominent science fiction writer and a pioneer of the cyberpunk genre. His cyberpunk novels Heavy Weather (1994), Islands in the Net (1988), Schismatrix (1985), The Artificial Kid (1980) earned him the nickname “Chairman Bruce”. Apart from his writings, Bruce Sterling is also a professor of internet studies and science fiction at the European Graduate School. He has contributed to several projects within the scheme of futurist theory, founded an environmental aesthetic movement, edited anthologies and he still continues to write for several magazines including Wired, Discover, Architectural Record and The Atlantic.

In the interview below, we had the honor of hosting Bruce Sterling in our Next Nature Network headquarters to talk to him about the concept of the convergence of humans and machines. Sterling weighs in on the issue with a rather challenging perspective.

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Biomimicmarketing

Welcome to the Hearth of the Sun

Life on Earth could not exist without the gigantic nuclear power station of the sun. If it “turned off”, the life on our planet would end. Solarium, a video installation by NASA’s Solar Dynamics Observatory (SDO), puts visitors in the hearth of the sun, surrounded by dynamic visuals of the giant star’s turbulent gas atmosphere exploding and erupting.

In the last five years SDO has been watching the sun, taking one picture a second and collecting data. The imagery was then paired with audio created at Stanford University in California, with the end result being a truly immersive setting.

The installation permits the viewer to plunge directly in the sun and to closely enjoy an artificial but nonetheless magnificent indoor sun. Luckily, the real sun is expected to remain on for the next few billion years.

Source: artfuture

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Biomimicmarketing

100% Organic? Get a Coconut

Numerous products nowadays present themselves as organic. Such labeling suggests these products are created according to the principles and in harmony with nature, yet, it is hardly ever defined what this exactly means.

This pure organic coconut water is a striking example. 100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?

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Biomimicmarketing

Rainbow Station

You may know Dutch designer Daan Roosegaarde from the Glow in the Dark Trees, the Intimacy Dress or the Smart Highways. Now, to celebrate the 125th anniversary of Amsterdam Central Station and to commemorate the UNESCO International Year of Light 2015, Studio Roosegaarde created a giant rainbow of light for the railway station’s east side.

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Biomimicmarketing

Palm Tree Antenna

These next natural palm trees species were spotted near Las Vegas and Hurghada, Egypt. Rest assured tourists don’t want ugly cellphone antennas spoiling their oases: they want an untouched landscape, but with cellphone coverage.

In case you know any cellphone tree antenna masts in your environment, use the Next Nature spotting app for iPhone to add them to our collection. The best picture wins a copy of our lustrous Next Nature book!

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Biomimicmarketing

eTree – Electric Gardening

Four meters high with wide leaves, eTree by Israel’s startup company Sologicis is an eco-sculpture that looks like a tree. Its foliage is made of solar panels able to produce energy. This photovoltaic tree is a free wifi spot, a station to recharge smartphones and a place where to sit in the shade.

The first eTree has been recently planted in the nature park Ramat Hanadiv, in Israel. In our power sources craving next nature, we garden our own electricity.

Via Inhabitat. Related post: Sunflowers – Electric Gardening

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