Tag: Biomimicmarketing


eTree – Electric Gardening

Four meters high with wide leaves, eTree by Israel’s startup company Sologicis is an eco-sculpture that looks like a tree. Its foliage is made of solar panels able to produce energy. This photovoltaic tree is a free wifi spot, a station to recharge smartphones and a place where to sit in the shade.

The first eTree has been recently planted in the nature park Ramat Hanadiv, in Israel. In our power sources craving next nature, we garden our own electricity.

Via Inhabitat. Related post: Sunflowers – Electric Gardening


Moonwalk Nike

Nature is the most successful marketing tool of our time and Nike knows it!
To celebrate the 45th anniversary of Neil Armstrong walking on the moon, on July 20, 1969, the sport brand has made a special pair of Air Max Lunar90. The lunar surface pattern of the shoes makes it look they are are made from moon rock.

If you’d like to feel like walking on the moon, you can buy the Lunar90 SP from today at Bodega for $145.00 USD. Since most of us might never take a step up there, this might be the closest we’ll ever get!

Source: Gizmodo


Animals Doing Extreme Stunts

Watch this video packed with elephants, giraffes, turtles and ostriches doing extreme stunts and realize how peculiarly creative we humans really are.

Disclaimer for animal rights activists: all animal stunts in this video campaign for France 3 were created with the magic of computer graphics, so there is no need to call PETA. Via Sploid


Corporate Logos Zoology

Inspired by the fact that nowadays people know more brands and logos than names of animals, Dutch artist Gurt Swanenberg created a series of paintings, called Cryptozoology.

These corporate “species” refer to the influence of global branding, highlighting the loss of biodiversity across the planet.

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The Bionic Kangaroo

Zoomorphic designers at Festo, whom you might know for the robot penguins, have technologically reproduced the unique way a kangaroo moves.

The fully automated robotic kangaroo, has the ability to efficiently recover the energy when jumping, store it and use it for the next jump, just like the real animal. In fact, its energy-efficient jump kinematics is based on the natural model.

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Food Technology

The Bottle of The Future is an Edible Blob

Like in a microcosm, what if we could drink from a giant drop of water?
The bottle of the future has the shape of a soft, hygienic, biodegradable and edible blob, where the liquid is kept together by a solution of brown algae and calcium chloride.

Ooho is a project from the Spanish trio Skipping Rocks Lab that represents a brilliant  solution to the major international issue of plastic bottle waste.

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