Tag: Biomimicmarketing


Corporate Logos Zoology

Inspired by the fact that nowadays people know more brands and logos than names of animals, Dutch artist Gurt Swanenberg created a series of paintings, called Cryptozoology.

These corporate “species” refer to the influence of global branding, highlighting the loss of biodiversity across the planet.

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The Bionic Kangaroo

Zoomorphic designers at Festo, whom you might know for the robot penguins, have technologically reproduced the unique way a kangaroo moves.

The fully automated robotic kangaroo, has the ability to efficiently recover the energy when jumping, store it and use it for the next jump, just like the real animal. In fact, its energy-efficient jump kinematics is based on the natural model.

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Show Dem Guts

Sexy girls and organ meat was never a good combination to me, but the people from Black Milk Clothing that created this swimsuit seem to think it makes a pretty nice product. Am I too post-human already to understand, or is it just my anthropomorphobia that plagues me?

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Food Technology

The Bottle of The Future is an Edible Blob

Like in a microcosm, what if we could drink from a giant drop of water?
The bottle of the future has the shape of a soft, hygienic, biodegradable and edible blob, where the liquid is kept together by a solution of brown algae and calcium chloride.

Ooho is a project from the Spanish trio Skipping Rocks Lab that represents a brilliant  solution to the major international issue of plastic bottle waste.

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Modern African Classics

Fabrics are in the heart of many African cultures. The patterns on their rich decorated fabrics represent a certain mind-set, emotion or philosophy.
As a result of our growing technosphere, the classical patterns used for generations have been redefined by the Dutch textile manufacturer Vlisco.

Patterns traditionally decorated with numbers, mathematics and letters of the alphabet were worn by people to point out the fact that they have a proper education and know how to read and write. It can also represent the importance of giving a good education to their children, saving money to realize this purpose.

Vlisco came up with an updated version of this pattern: a laptop showing this classic education related print on his screen. Suggesting that knowledge nowadays relates to our technosphere.

More to be found on: Department of History University of California, Berkeley Professor Abena Dove Osseo-Asare


Razorius Gilletus Gold Plastic

Regular readers of this blog know we are closely monitoring razor technology as a symbol of our co-evolutionary relationship with technology. This basically means that, like the bees and the flowers, people and technology are caught in a relationship of mutual dependence: we serve our technology as much as it serves us. And just like humans, technology wants to prosper, propagate and grow.

The latest species in the Razorius line is the Razorius Gilletus Gold Plastic. Like the exorbitant feathers of the peacock, which only function is to aesthetically stand out amid its competitors, this new species of Razorius Gilletus only differs from its predecessor with a thin layer of gold paint on its plastic body.

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Updated Next Nature Spotter

Enough bird spotting? Put on your nextnature glasses and start spotting with the updated Next Nature Spotter app for iPhone.

Join us in spotting Next Nature phenomena around the World. Download the free Next Nature Spotter app for iPhone in the iTunes store, and start recording examples of next natural phenomena from your everyday life. Explore the grocery store, the freeway, even your own home in a new light.

The Spotter lets you share and comment on other next nature examples in your neighborhood. It also features a handy blog reader function.

The best spotter is awarded with a free copy of the Next Nature book, and the winning entry will be published on our blog. Better get snapping, though – the last day to submit entries for this round is March 31th.


Pepsi Aubergine

Occasionally you bump into an image that seems related to our next nature quest, but you are unable to verbalize. If you have an idea, please enlighten us dear intelligent readers. For now it is our peculiar image of the week. Thanks Selby.