Nature is the most successful marketing tool of our time and Nike knows it!
To celebrate the 45th anniversary of Neil Armstrong walking on the moon, on July 20, 1969, the sport brand has made a special pair of Air Max Lunar90. The lunar surface pattern of the shoes makes it look they are are made from moon rock.
If you’d like to feel like walking on the moon, you can buy the Lunar90 SP from today at Bodega for $145.00 USD. Since most of us might never take a step up there, this might be the closest we’ll ever get!
Watch this video packed with elephants, giraffes, turtles and ostriches doing extreme stunts and realize how peculiarly creative we humans really are.
Disclaimer for animal rights activists: all animal stunts in this video campaign for France 3 were created with the magic of computer graphics, so there is no need to call PETA. Via Sploid
Inspired by the fact that nowadays people know more brands and logos than names of animals, Dutch artist Gurt Swanenberg created a series of paintings, called Cryptozoology.
These corporate “species” refer to the influence of global branding, highlighting the loss of biodiversity across the planet.
Zoomorphic designers at Festo, whom you might know for the robot penguins, have technologically reproduced the unique way a kangaroo moves.
The fully automated robotic kangaroo, has the ability to efficiently recover the energy when jumping, store it and use it for the next jump, just like the real animal. In fact, its energy-efficient jump kinematics is based on the natural model.
Sexy girls and organ meat was never a good combination to me, but the people from Black Milk Clothing that created this swimsuit seem to think it makes a pretty nice product. Am I too post-human already to understand, or is it just my anthropomorphobia that plagues me?
Good news for surfers, divers, snorkelers and other ocean sports lovers! There’s always a chance to come face to face with a shark, especially for Australian surfers. The last 2 years there have been five fatal sharks’ attacks in Western Australia. Fortunately Hamish Jolly and his team from Shark Attack Mitigation Systems developed a new technology to frighten off sharks.
Like in a microcosm, what if we could drink from a giant drop of water?
The bottle of the future has the shape of a soft, hygienic, biodegradable and edible blob, where the liquid is kept together by a solution of brown algae and calcium chloride.
Ooho is a project from the Spanish trio Skipping Rocks Lab that represents a brilliant solution to the major international issue of plastic bottle waste.
Fabrics are in the heart of many African cultures. The patterns on their rich decorated fabrics represent a certain mind-set, emotion or philosophy.
As a result of our growing technosphere, the classical patterns used for generations have been redefined by the Dutch textile manufacturer Vlisco.
Patterns traditionally decorated with numbers, mathematics and letters of the alphabet were worn by people to point out the fact that they have a proper education and know how to read and write. It can also represent the importance of giving a good education to their children, saving money to realize this purpose.
Vlisco came up with an updated version of this pattern: a laptop showing this classic education related print on his screen. Suggesting that knowledge nowadays relates to our technosphere.
More to be found on: Department of History University of California, Berkeley Professor Abena Dove Osseo-Asare