Tag: Biomimicmarketing

Biomimicmarketing

How To Grow Your Own Sneaker

Raymond Ong creates uniquely customized fish leather by transferring the DNA of existing animal patterns on the skin of stingray fishes. This leather is then used to produce highly personalized sneakers.

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Biomimicmarketing

Macbook Pro Fragrance

Nothing beats the factory-scent of expensive, freshly unboxed technology! Artist group Greatest Hits produced the Apple Unboxing Scent for use at an exhibition in Melbourne, where it will be diffused for the…

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medicinal_blueberries_530
Biomimicmarketing

Medicinal Blueberries

As our scientific knowledge of nutritious food increases, will healthy foods be progressively designed to look like medicines? This blueberry blister packaging created by Chinese designer Daizi Zheng certainly points in that…

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robot school teacher
anthropomorphism and design

Rule #6: Meet People’s Expectations

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here.  People expect many things from each other: Expect them to say hi in the morning;…

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senseo coffee maker
anthropomorphism and design

Rule #3: Keep it ASS: Abstract, Simple and Subtle

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here.  Making good use of anthropomorphism isn’t easy. As you’ve probably already noticed, people may dislike…

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gherkin london
anthropomorphism and design

Rule #1: Any Association that Can be Made, Will be Made

For other entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here. 

People have evolutionarily built-in mechanisms that help us to recognize the human face and body, and what gender, race and mood those faces and bodies are projecting. We’re so good at recognizing each other, we do it even when it’s not applicable. When we look at animals, machines, and random objects we infer characteristics that aren’t there. Especially when a product was intended to have certain human qualities, it’s easy to imagine even more. Since designers can create anthropomorphic products without even realizing it, it’s better to design these characteristics intentionally.

London’s Swiss Re, aka The Gherkin, is a famous example of a building that looks like something more than an innocent suite of offices. Click through for more examples of unintentional anthropomorphizing.

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blue coral
Biomimicmarketing

Growing Cement like Coral

Corals are the master builders of the animal kingdom. Powered on plankton and their symbiotic algae, hard corals extract the carbon dissolved in seawater and turn it into their calcium carbonate skeletons.…

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Biomimicmarketing

Robot Guide Dog

Possibly the answer for blind people with cynophobia, the fear of dogs. This robot guide dog is stil a bit slow compared to the old nature version, but as technology advances it…

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Biomimicmarketing

Ecological Insecticide

Ecological insecticide allows you to extinguish-nature in a nature-friendly way. It nicely illustrates the “I love nature, but not in my backyard” attitude, so popular nowadays. Peculiar paradoxical product of the week.…

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