Tag: Boomeranged Metaphors

Boomeranged Metaphors

Analogue vs Digital: Boomeranged Metaphors

The photo at the top is not captured in Google street view. It is a giant Google map pin in the middle of an analog city. At the start of the digital era, metaphors from everyday analog life – like map pins – were used in order to make new technology acceptable. Google could have come up with any icon to mark a location. But they didn’t, because they wanted us to understand their digital version of maps. Some years later, this typical digital map pin has proven itself. It has proven itself that much that it even pops up into the analog world. Is it analog, or is it digital? It’s a boomeranged metaphor!

From the Analogue vs Digital Memory Game

Facebook drug
Boomeranged Metaphors

Facebook Turned into a Real Toxic Drug

How many times did you refer to Facebook as a drug that gives you addiction? Unfortunately this metaphor has recently boomeranged into the physical world, in the form of an illegal Facebook-branded synthetic drug sold in Hungary.

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Boomeranged Metaphors

Predator VS Alien

Your backyard is a dangerous place. Peculiar image of the week.

Boomeranged Metaphors

Angry Birds in Real Life

Everyday example on how the ‘virtual’ influences our perception of the ‘real’ world: every bird spotter that encounters the real Northern Cardinal bird nowadays, at least for one second will think: “Hey! Isn’t that the one from angry bird?”.

Boomeranged Metaphors

Emoticons Among US

Emoticons are part of our digital daily life, but what if they burst into our physical environment? What if they were not just a replacement for the written word, but creatures looking for a place in society?

These special characters seem to play such an important role in modern communication, we need them to convey the true meaning of our messages.
This nature documentary parody, by Dissolve, examines the impact of this digital species. Collateral effects of today’s visual culture explained in a video that will make you smiley.