Tag: Boomeranged Metaphors

Boomeranged Metaphors

Wow, Cool! A 3D model of the Save Icon!

We use metaphors to introduce unfamiliar technologies, such as the horseless carriage and the electric candle. For digital natives, however, the online realm may become more familiar than some aspects of the ‘real’ world.

Warfare is like a first-person shooter, New York is one of many Sim Cities, and a floppy disk is a 3D printed save icon. When analogies are transferred from the virtual to the physical world, the traditional flow of meaning is reversed: the metaphor has boomeranged!

Boomeranged Metaphors

In Memory of New Materials Gone

Our peculiar image of the week is a new work by Jan Robert Leegte celebrating the long gone Apple scrollbar. This physical incarnation of a deceased scrollbar is currently on display in the Main Church in Haarlem, Netherlands.

Now lets analyze. Exhibiting a deceased scrollbar in a Church… what does it mean? Well, dear intelligent reader: please participate and evoke a profound thought in your brain on the relationship between technology and religion now. Can you do that? If you can, please remember: Jan Robert Leegtes work made you do it!

Boomeranged Metaphors

In Suburbia Anything Can Happen

She refused to sell her home, now her 108-year-old farmhouse is surrounded by new buildings. In 2006 a construction company offered to Edith Macefield, owner of this small house in Seattle, a million dollars to demolish her home and make way for a commercial development.

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not on app store
Boomeranged Metaphors

Not On The App Store

There isn’t an App for everything, and apparently we need a sticker that reminds us so.
Three students at Hyper Island designed the Not Available on the App Store label to look like the, by now familiar, “Available on the App Store” badge from Apple.

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Boomeranged Metaphors

3000 Years Old 8-Bit Music Instrument

It could be a coincidence, but the Super Mario Brothers theme sounds like the sheng tone, an old Chinese instrument dated back to 1100 B.C.
The more iconic video game audio track played with an ancient woodwind. The resulting sound is pure 1980s nostalgia, it resembles to 8-bit synthesized electronic music produced by the sound chips of vintage computers, video game consoles, and arcade machines.
It makes wonder if Nintendo actually used the sheng in their sound effect conceptualization.

Source: Gizmondo
Related post: Technostalgia

Boomeranged Metaphors

Belief System Meets Operating System

The image above depicts two seemingly Indian men sitting in front of what looks like an improvised temple or shrine for the hindu goddess Saraswati. What makes the image curious, is that the façade of the temple is constructed from a large-scale print of a Facebook Wall, dedicated to the deity. Do we have a Boomeranged Metaphor here or is it time to coin a new term: the Reincarnated Interface?

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Boomeranged Metaphors

From Street View Pics to Real-Life Ghosts

Italian artist Paolo Cirio prints life-sized pictures of people found on Google’s Street View and posts them at the same spot where they were taken. By taking virtual identities out of the digital world and giving them a new life in three-dimensional reality, he reopens the debate about digital privacy.

Google permanently stores the digital pictures taken by the Google Car online. Cirio considers his “ghosts” victims, as he explains: “These companies keep this data forever, even when we die. And they commercially exploit it”.

To learn more, follow him during a night of work in some of Brooklyn’s busiest intersections on Motherboard.