Tag: Boomeranged Metaphors

emoji transforming our communication
Information Decoration

The Wordless Language

Languages are in a constant evolution, but recently they are developing faster than ever. This is happening due to the unquestionable evolution of communication means. In this globalized age we often fantasize about a universal language, even more than English, one that can be used by people of all backgrounds, ages and level of education. This is where the phenomenon of emojis takes place as something verbal and nonverbal at the same time.

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Boomeranged Metaphors

Analogue vs Digital: Boomeranged Metaphors

The photo at the top is not captured in Google street view. It is a giant Google map pin in the middle of an analog city. At the start of the digital era, metaphors from everyday analog life – like map pins – were used in order to make new technology acceptable. Google could have come up with any icon to mark a location. But they didn’t, because they wanted us to understand their digital version of maps. Some years later, this typical digital map pin has proven itself. It has proven itself that much that it even pops up into the analog world. Is it analog, or is it digital? It’s a boomeranged metaphor!

From the Analogue vs Digital Memory Game

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Boomeranged Metaphors

Pac-Man Boomeranged in the Real World

If you are in Los Angeles in these days, you could run into a huge Pac-Man maze. For a new commercial, a beer company manufactured a life-size replica of the famous 1980s arcade game, complete with big ghosts and pac-dots.
Boomeranged metaphor and peculiar image of the week. Via Laist

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Boomeranged Metaphors

Angry Birds in Real Life

Everyday example on how the ‘virtual’ influences our perception of the ‘real’ world: every bird spotter that encounters the real Northern Cardinal bird nowadays, at least for one second will think: “Hey! Isn’t that the one from angry bird?”.

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