Tag: Boomeranged Metaphors

Boomeranged Metaphors

Analogue vs Digital: Boomeranged Metaphors

The photo at the top is not captured in Google street view. It is a giant Google map pin in the middle of an analog city. At the start of the digital era, metaphors from everyday analog life – like map pins – were used in order to make new technology acceptable. Google could have come up with any icon to mark a location. But they didn’t, because they wanted us to understand their digital version of maps. Some years later, this typical digital map pin has proven itself. It has proven itself that much that it even pops up into the analog world. Is it analog, or is it digital? It’s a boomeranged metaphor!

From the Analogue vs Digital Memory Game

Boomeranged Metaphors

Emoticons Among US

Emoticons are part of our digital daily life, but what if they burst into our physical environment? What if they were not just a replacement for the written word, but creatures looking for a place in society?

These special characters seem to play such an important role in modern communication, we need them to convey the true meaning of our messages.
This nature documentary parody, by Dissolve, examines the impact of this digital species. Collateral effects of today’s visual culture explained in a video that will make you smiley.

Boomeranged Metaphors

Wow, Cool! A 3D model of the Save Icon!

We use metaphors to introduce unfamiliar technologies, such as the horseless carriage and the electric candle. For digital natives, however, the online realm may become more familiar than some aspects of the ‘real’ world.

Warfare is like a first-person shooter, New York is one of many Sim Cities, and a floppy disk is a 3D printed save icon. When analogies are transferred from the virtual to the physical world, the traditional flow of meaning is reversed: the metaphor has boomeranged!

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