Tag: Boomeranged Metaphors

Boomeranged Metaphors

Emoticons Among US

Emoticons are part of our digital daily life, but what if they burst into our physical environment? What if they were not just a replacement for the written word, but creatures looking for a place in society?

These special characters seem to play such an important role in modern communication, we need them to convey the true meaning of our messages.
This nature documentary parody, by Dissolve, examines the impact of this digital species. Collateral effects of today’s visual culture explained in a video that will make you smiley.

Boomeranged Metaphors

Wow, Cool! A 3D model of the Save Icon!

We use metaphors to introduce unfamiliar technologies, such as the horseless carriage and the electric candle. For digital natives, however, the online realm may become more familiar than some aspects of the ‘real’ world.

Warfare is like a first-person shooter, New York is one of many Sim Cities, and a floppy disk is a 3D printed save icon. When analogies are transferred from the virtual to the physical world, the traditional flow of meaning is reversed: the metaphor has boomeranged!