Tag: Brand Territory

Brand Territory

Minimalist Effect in the Maximalist Market

In the 21st century, where we are surrounded by huge amounts of data, it was almost inevitable to turn design preferences towards simplicity and less information overload. With this in mind, in 2010 the multidisciplinary design consultancy Antrepo Team created a project named Minimalist Effect in the Maximalist Market. Their goal is to meditate on the most desirable and simplistic packaging and labeling of well-known supermarket products.

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Corporate Logos Zoology

Inspired by the fact that nowadays people know more brands and logos than names of animals, Dutch artist Gurt Swanenberg created a series of paintings, called Cryptozoology.

These corporate “species” refer to the influence of global branding, highlighting the loss of biodiversity across the planet.

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Brand Territory

Top 100 Economies: 37 are Corporations

According to a research report by the Transnational Institute, 37 of the world’s 100 largest economies are corporations. Will their branded territories determine the borders of the future?

The lists make it tempting to conclude that nation states are a dying species soon to be superseded by corporations, yet until the day corporations start sending out aircraft carrier ships, we know the nation state is still alive – and kicking.

Via Makewealthhistory.org. Thanks Marleen.


Pepsi Aubergine

Occasionally you bump into an image that seems related to our next nature quest, but you are unable to verbalize. If you have an idea, please enlighten us dear intelligent readers. For now it is our peculiar image of the week. Thanks Selby.

anheuser busch drinking water
Brand Territory

Budweiser Cans Water for Storm Victims

In more next natural news from Hurricane Sandy, Anheuser-Busch, parent company of the American beer brand Budweiser, has been canning water for victims of the disaster. The company temporarily converted one of its manufacturing facilities from churning out bland beer to life-giving water.

The result is uncanny: A beer can with the familiar eagle logo of Budweiser, now filled with essential, non-alcoholic water. In a world where corporations often have more power than governments, it is not surprising that in times of crisis they respond faster than “official” organizations, and are better equipped to do so. See also ColaLife.

Speculative Organic Coke design from 2008

Coca-Cola embraces Organic Coke?

Some years ago we studied the heritage of Coca Cola as a health drink and presented a fictional product called Organic Coke. Back in 2008 this was merely a speculative design, created to stir a discussion on the use of natural imagery to market products.

As many people liked the idea of Organic Coke it obtained a certain presence & visibility on the Internet. Apparently some people at the Coca Cola company are now considering to actually bring Organic Coke to the market. At least, if this internal ‘Situation Analysis Report’ is genuine.

Be Brave, Be Optimistic, Be Different, Be Young, Take care of your BODY, Drink Organic Coke. Admittedly that slogan still needs some work, yet it would certainly be to our delight to see the green cans appearing in the supermarket. Yes, I still want my Organic Coke!


Human Augmentation™

As a gamer, I come across many visions of possible futures. But this trailer from the upcoming video game Deus Ex: Human Revolution, the third part in the Deus Ex series shocked me with its convincing message.

Prosthetic limbs have been perfected, and in this world people are exchanging their completely functional limbs for better and improved parts. But what are the dangers of doing this? Except for the many ethical questions it proposes, it also lays our humanity in the hands of corporations. What if, just as the trailer suggests, we need to take drugs to keep our bodies from rejecting the augmentations? Will we start to despise those who give up their organic ‘parts’ for better ones? Or look up to them?