Tag: Corporature

Cryptozoölogie
Biomimicmarketing

Corporate Logos Zoology

Inspired by the fact that nowadays people know more brands and logos than names of animals, Dutch artist Gurt Swanenberg created a series of paintings, called Cryptozoology.

These corporate “species” refer to the influence of global branding, highlighting the loss of biodiversity across the planet.

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razor_flexball
Co-Evolution

Razorius Gilletus Flexball Subspecies

Regular readers of this blog know we closely monitor razor technology as a symbol of our co-evolutionary relationship with technology. This basically means that, like the bees and the flowers, people and technology are intertwined in mutual dependence: we serve our technology as much as it serves us. And just like humans, technology wants to prosper, propagate and grow. The blindness ‘innovation’ of shaving razors, with more and more blades, strips and grips, exemplifies this development.

The latest subspecies in the Razorius line is the Razorius Gilletus Flexball. While the Gillete Corporation proclaims they have reinvented shaving, others argue Gillette’s new razor is everything that’s wrong with America.

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anheuser busch drinking water
Brand Territory

Budweiser Cans Water for Storm Victims

In more next natural news from Hurricane Sandy, Anheuser-Busch, parent company of the American beer brand Budweiser, has been canning water for victims of the disaster. The company temporarily converted one of…

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Corporature

Featured Page #07: Brand New Worlds

During the coming weeks, we will present a selection of our favourite pages from the Next Nature book. This week, after nation branding, the brand nation. Entering the store or restaurant of…

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Anthropomorphobia

Huggable Vending Machine

Finally a vending machine that doesn’t want you money, it wants hugs. Embrace it to get a free can of coke. Might give you rushes of anthropomorphobia too though. Via The Pop-Up…

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seated 50th percentile male
Corporature

The Evolutionary History of Office Chairs

On the shortlist for the year’s strangest book title, Jonathan Olivares’ A Taxonomy of Office Chairs charts the “evolution” of chairs from the 1840s to the present day. The author explicitly uses…

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Google_Toiletpaper_530
Corporature

Search Where the Sun don’t Shine

You’re spending too much of your time in the sewers of the internet, planning to pigeon-rank your toilet visits or you’re simply feeling lucky? This peculiar shanzhai’d toilet paper might be for…

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h and m computer models
Anthropomorphobia

Who Needs Real Humans? Not H&M

Clothing giant H&M no longer uses real humans in its online catalog. The company has admitted that it pastes real models’ heads on computer-generated bodies. At least there’s a “racially diverse” example…

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Corporature

Beyond Recognition @ Sameheads Gallery, Berlin

Coming saturday, your faithful Next Nature editor/designer Hendrik-Jan Grievink will perform Beyond Recognition – a corporate poem about the image of words, at Sameheads Gallery in Berlin. It would be nice to see you there, if you happen to be in Berlin…
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voeding_vanalles
Food Technology

The Story of our Food

Every time we eat a piece of food, we take a bite out of the world. All these small bites tell a dozen stories. A carton of eggs presents the story of contented hens, a bottle of olive oil the tale of Italian grandmothers. Yet these pastoral scenes barely hide the realities of a food system that leaves one billion people starving and another billion overweight. Moving beyond food-based fictions, how should we react to the truth?

By Maartje Somers

It happened in a trendy restaurant. A breadbasket and a small bowl of olives had just been brought to the table. Our hands reached out to take some, when the waitress stopped us. “Wait,” she interrupted, “I have to explain the bread.” Explain the bread? Yes, that one variety of bread had been baked with hard durum wheat from a village just south of Tuscany, the other one came from a bakery slightly north of Amsterdam. The olives were kalamata olives, imported from Thessaloniki, and olivas violadas (olives ‘raped’ by an almond) from Basque Country in Spain. It took the waitress about five minutes to finish her lecture. Then, finally we could dig in.

All our food comes with a story to tell, and usually it is the story we want to hear. In the supermarket the story is about the price of the food, in a restaurant it is about the taste and the origin.

These days all our food comes with a story to tell. Usually it is the story we want to hear. In the supermarket the story is about the price of food, in a restaurant or delicatessen it is about taste and origin. Very often stories about food focus on authenticity. That is the way food would like to be – authentic and natural – like in the old days when people harvested their own crops. And this is exactly what we want to believe. The jam in my fridge has ‘a natural taste’ and the milk is ‘pure and honest.’ Eat colour, it says on the posters in the street, displaying juicy red peppers. And these shiny vegetables almost jump from the page in the cookbooks by Jamie Oliver and Nigella Lawson, bestsellers the world over. But at the same time we are buying more and more ready-made meals.

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Anthropomorphobia

Human Augmentation™

As a gamer, I come across many visions of possible futures. But this trailer from the upcoming video game Deus Ex: Human Revolution, the third part in the Deus Ex series shocked…

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tankstation_melle-smets_530
Corporature

Fata Morgana

Finally… A gas station in the ocean! If we all rigorously continue filling up our tanks, this fiction can become a reality one day.

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