Tag: Digital-Presence

Boomeranged Metaphors

Analogue vs Digital: Boomeranged Metaphors

The photo at the top is not captured in Google street view. It is a giant Google map pin in the middle of an analog city. At the start of the digital era, metaphors from everyday analog life – like map pins – were used in order to make new technology acceptable. Google could have come up with any icon to mark a location. But they didn’t, because they wanted us to understand their digital version of maps. Some years later, this typical digital map pin has proven itself. It has proven itself that much that it even pops up into the analog world. Is it analog, or is it digital? It’s a boomeranged metaphor!

From the Analogue vs Digital Memory Game


Analogue vs Digital: News, Now and Then

The digital revolution had a great influence on the publishing industry. Not only has the medium changed from paper to the screen, but also reporting has changed tremendously. We no longer hear and believe the authorized voices of a newspaper. And we no longer have to wait until the next morning to read what happened the day before. A news reaches us the minute it happens, by different channels, and from a lot voices. We are all journalists in a century in which Twitter is the main news outlet.

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Analogue vs Digital: Caught on Film

Digital cameras have made us think less about taking a snapshot. Why should you think twice? We are no longer limited to a film, which lets you take about 27 photos. The memories of our experiences are unlimited because of the number of photos we can take. Photographic memories never die! Or are our photographic memories being killed by quantity?

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Analogue vs Digital: Innovative Nostalgia

Ever noticed that the design of your iBookshelf looks quite like the traditional, analog bookshelf in your living room? Fast changes in technology make us to constantly adapt ourselves to an ever-changing media landscape. Designers link new technology with more familiar phenomena to ease the changes. Browsing through your virtual bookshelf gives you the feeling of having an easily accessible collection of books, just like your good old analog one.

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Analogue vs Digital: Horseless Carriages

E-mails don’t reach you in envelopes. However, the desktop icon of your e’mail software looks quite like the envelopes humans once used to send letters. This illustrates how every innovation must pass through a first stage in which the new effect is secured by the old. A designers’ trick to make the new accessible through the known. This is called a horseless carriage. A concept that origins from the first cars: they looked like horse carriages but without the horses.

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Digital Native

Analogue vs Digital: Vinyl Revival

The vinyl record has been the main vehicle for the commercial distribution of pop music from the 1950s until they were replaced by the Compact Disc. CDs didn’t keep it up for so long. Since the early 2000s, CDS have been largely replaced by digital downloads and mp3 players. Conversely, vinyl sales have begun to grow. Vinyl is more popular then ever! The revival of vinyl is considered to be part of the greater revival of retro style, since many of today’s vinyl buyers are way too young to remember listening to them back then.

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Computer Generated… Errrmm?

Some days ago, this image was posted on Reddit.com with the alluring title “This image was generated by a computer on its own (from a friend working on AI)”. It portrays a computer generated representation of what seems to be some kind of squirrel-meets-sea-lion-meets-slug-type of creature.

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Analogue vs Digital: Augmented Reality

The perception of the analogue is no longer limited to its physical elements. Loads of digital layers are placed over the analog to enrich our in real life experiences. Augmented reality, like Google’s Glass is already wearable and will become more invisibly incorporated into our bodies. Get ready for a future in which the digital is literally your first point of view.

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Googles Natural Tracking Technology

Search giant Google is developing a new interaction sensor that can track movements with great accuracy using radar technology. It’s only the size of a small computer chip and can be inserted into everyday objects and things we use daily.

Watch the video for a guaranteed moment of amazement. If the Google’s Soli technology final implementation will be as precise as the demonstration, we may soon all be making magical gestures to interact with our digital devices. And the best thing: it will feel entirely natural.


Analogue vs Digital: Digital Pets

In 1996, Tamagotchis were the most bought pets in the world. More than 40 million(!) were sold. Just like analogue pets, Tamagotchis require a lot of attention since they need to be fed, played with, and nurtured. Schools massively banned Tamagotchi at school since they distracted kids from learning. This led to the highest pet mortality rate ever known. Nowadays, almost all are residing in digital graves.

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