Lecture @ Next Ecology in Istanbul
Koert van MensvoortThis weekend Dr. Van Mensvoort is in Istanbul to lecture on 'Money as a Medium' and of course 'Next Nature' at Amber Festival.
This weekend Dr. Van Mensvoort is in Istanbul to lecture on 'Money as a Medium' and of course 'Next Nature' at Amber Festival.
This year we are going to hand over a second Eco Coin! Do you know someone who would really deserve an Eco-Coin? Please email 'who' and 'why' to ecocoin@nextnature.net.
Exploring ECO coin opportunities at Lowlands Festival. One coin for every plastic cup! A perfect local community to prototype the concept.
Read our conversation with the ECO Coin Award Winner of 2015: Yoyo Yogasmana.
For centuries artists painted trees and clouds because that is what they saw around them, nowadays they remix brands and logo's because that is what surrounds them. A city child …
These photo's were send to us by NextNature.net reader Gordon Cohen, who decided he liked the corporate animal backdrop so much that he and his girlfriend had it laser etched on …
Students of the Next Nature Theme at TU/e Industrial design in Eindhoven decided to jungle-up their working environment a bit with the corporate animal wallpaper. Hand painted (!) …
Green electricity, Organic Shampoo, Jaguar convertibles, Red Bull, Bio Beef, Alligator gardening tools, Camel cigarettes and Puma sneakers. Once you develop an eye for it, it is …
Nature is a terrific marketing tool and corporations know this. When having to choose between eighteen different types of condoms, I am intuitively drawn towards the one with the …
This remarkable proposal for a steam powered street locomotive was invented by Mathewson in 1876. According to the inventor the goal was to make a machine resembling a horse in …
Karera sporting the corporate animals sweater . And pollen allergy. Related post: Corporate animals engraved on laptop . Via Karl .
The products in the first category have none or only a very weak link with the natural imagery being used: Lacoste is not about crocodiles, Linux is not about penguins, Bacardi is …
The border between the first and the second category is fluid. With the products in the second category, the link is more content oriented. For instance, by calling a sneaker …
A third category of biomimicmarketing is the group of products that sell themselves by emphasizing they provide the consumer with a ‘natural feeling’. Bra’s so light and soft that …
The products in the fourth category don’t necessarily provide the consumer with a natural feeling. Their biomimicmarketing revolves around the claim to be ‘friendly towards …
"In the environment this company will survive for another 500 years." From the advertising campaign of WWF Brasil. Via I believe in advertising . Related post: Wildlife is …
If this gasoline advertisement would be submitted to our infotizement contest , we would probably dismiss it for being too cynical and far fetched. Nonetheless, this ad was …
So you thought the Razorius Gilletus essay was farsighted? Interestingly enough, Samsung is advertising its latest TV-set as a whole new species . Despite the obvious …
Over the past few months there has been a lot of commotion about the BP oil spill that happened in the Gulf of Mexico. It is considered as the largest offshore spill in U.S. …
Imagine we would have an alternative monetary currency for environmental value. Would the rain forest still be destroyed if there existed an ECO–currency to express its value and …
Earlier we have discussed the ECO currency , now here is an explanation video. The ECO currency is an alternative currency to express environmental value. People who conduct labor …
Hippopotamus: a 2,5cm-long tablet-shaped nonliving chewable animal, member of a multi-species flock known as the Animal Parade, which tastes like fruit and is found in little pill …
Nature conservation organizations – like the WWF and Greenpeace – typically present nature as a commodity that has become increasingly scarce and will be used up altogether if we …
Corporate logos constantly have to adapt in order to survive. In the case of the Shell oil company this results in an image that ironically resembles the ones we know from the …
Using energy is not a social activity. Every electrical device we use has its own carbon “foorpint” which, in excess, can harm other living beings. How and to what extent you’ve …
The rock formations in the High Altitude photo series don't exist physically, yet they are very present in our society of simulations . The photos visualize the development of the …
Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. We call this phenomenon …
Coca Cola company is considering to actually bring Organic Coke to the market?
Chef Dan Barber discusses a dilemma facing many chefs today: how to keep fish on the menu? With impeccable research and deadpan humor, he chronicles the discovery of a unique …
Brazilian ad agency AGE Isobar spent two years experimenting in order to grow fruits into the shape of Camp's juice boxes. Immature limes, guavas and passionfruit were packed …
As our scientific knowledge of nutritious food increases, will healthy foods be progressively designed to look like medicines? This blueberry blister packaging created by Chinese …
Remarkable infographic by pcrm.org . Via NY Times , via Consumerist.com .
Which candy bar you choose depends on the color of the packaging.
Five years ago we envisioned Organic Coke as the fictional summit of Greenwashing. Now it is 2013. Guess what?
In a recent feel-good article, WIRED wrote about a special group of homeless friends in Florida who, equipped with laptops, phones and free WiFi, manage to make ends meet making …
Discussing the possibility to put a price-tag on nature, and what this would implicate.
There are about 3.04 trillion trees on Earth. That is 422 trees per human being.
This Is What $15.3 Trillion of World Trade Looks Like.
Part two of a ten part series exploring the design of an invisible technology: money.
Part one of a ten part series exploring the design of an invisible technology: money.
Our online reputation is becoming a valuable currency that is hard to earn and easy to lose.
The story of money, an accessible roadmap from prehistory to digital age, from cows to credit, from gold mining to bitcoin mining. This episode: gold.
The story of money: an accessible roadmap from prehistory to digital age - from cows to credit, from gold mining to bitcoin mining.
The story of money: an accessible roadmap from prehistory to digital age, from cows to credit, from gold mining to bitcoin mining. This episode: paper.
It takes years to design a new banknote, having hundreds of people working on every little detail, all done under the watchful eye of governments and professionals. However today, …
The story of money: an accessible roadmap from prehistory to digital age, from cows to credit, from gold mining to bitcoin mining. The final episode: bits.
The story of money: an accessible roadmap from prehistory to digital age, from cows to credit, from gold mining to bitcoin mining. This episode: plastic.