Tag: Economology

Coca-Cola-Life-014
Biomimicmarketing

Organic Coke Arrives

Five years ago we presented a speculative product called Organic Coke to stir a discussion on the use of natural imagery to market products. Last year we reported on an internal presentation of the Coca-Cola company that analyzed the opportunities of Organic Coke. Guess what? This month the soda-giant launches healthier and eco-friendlier option to consumers. They call it: Cola Life.

Coca-Cola Life’ is said to be an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle. The drink is made with a mixture of sugar and stevia-based substitute, and contains two times fewer calories than regular Coke. The all organic sugar drink is launched in Argentina, with total world domination soon to follow. The website is a schoolbook parody of biomimic marketing, except that it is not a parody.

Organic Coke: Camouflage color in the Grass.
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Economology

Dan Barber on the Ultimate Fish Farm

Chef Dan Barber discusses a dilemma facing many chefs today: how to keep fish on the menu? With impeccable research and deadpan humor, he chronicles the discovery of a unique open-ended and…

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growing fruit into packaging
Economology

Growing Fruit into Its Own “Juice Box”

Brazilian ad agency AGE Isobar spent two years experimenting in order to grow fruits into the shape of Camp’s juice boxes. Immature limes, guavas and passionfruit were packed inside of plastic molds.…

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medicinal_blueberries_530
Biomimicmarketing

Medicinal Blueberries

As our scientific knowledge of nutritious food increases, will healthy foods be progressively designed to look like medicines? This blueberry blister packaging created by Chinese designer Daizi Zheng certainly points in that…

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dow_jones_80-09
Economology

Michael Najjar – High Altitude

The rock formations in the High Altitude photo series don’t exist physically, yet they are very present in our society of simulations. The photos visualize the development of the leading global stock market indices over the past 20-30 years.

Each stock market index, such as the Dow Jones (shown above), Nikkei, Nasdaq or the more specific Lehman Brothers stock quote downfall, corresponds to a impeccably rendered unique mountain range. Photographer Michael Najjar used the images captured during his trek to Mount Aconcagua (6,962m) as the basis of the high altitude data visualizations.

Lehman 92-08

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Biomimicmarketing

Nature as a Product

Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. We call this phenomenon Bio-mimic-marketing: using images of…

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Designed-by-Evolution

ECO Currency – Explanation Video

Earlier we have discussed the ECO currency, now here is an explanation video. The ECO currency is an alternative currency to express environmental value. People who conduct labor in support of the…

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bp-oil-leak-logo
Biomimicmarketing

BP logo redesign

Over the past few months there has been a lot of commotion about the BP oil spill that happened in the Gulf of Mexico. It is considered as the largest offshore spill in U.S. history. Many people think that BP’s oil spill is in stark contrast with their biomimicmarketed flower logo, so to show the frustration LogoMyWay made a contest where people can send in their redesigned BP logo with a “more suitable design” (warning: cynicism alert).

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