Organic Coke Arrives
Five years ago we presented a speculative product called Organic Coke to stir a discussion on the use of natural imagery to market products. Last year we reported on an internal presentation of the Coca-Cola company that analyzed the opportunities of Organic Coke. Guess what? This month the soda-giant launches healthier and eco-friendlier option to consumers. They call it: Cola Life.
‘Coca-Cola Life’ is said to be an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle. The drink is made with a mixture of sugar and stevia-based substitute, and contains two times fewer calories than regular Coke. The all organic sugar drink is launched in Argentina, with total world domination soon to follow. The website is a schoolbook parody of biomimic marketing, except that it is not a parody.
Michael Najjar – High Altitude
The rock formations in the High Altitude photo series don’t exist physically, yet they are very present in our society of simulations. The photos visualize the development of the leading global stock market indices over the past 20-30 years.
Each stock market index, such as the Dow Jones (shown above), Nikkei, Nasdaq or the more specific Lehman Brothers stock quote downfall, corresponds to a impeccably rendered unique mountain range. Photographer Michael Najjar used the images captured during his trek to Mount Aconcagua (6,962m) as the basis of the high altitude data visualizations.
1962 Oil Company Advertisement boasts about ability to Melt Glaciers
If this gasoline advertisement would be submitted to our infotizement contest, we would probably dismiss it for being too cynical and far fetched. Nonetheless, this ad was actually published in Life magazine…
BP logo redesign
Over the past few months there has been a lot of commotion about the BP oil spill that happened in the Gulf of Mexico. It is considered as the largest offshore spill in U.S. history. Many people think that BP’s oil spill is in stark contrast with their biomimicmarketed flower logo, so to show the frustration LogoMyWay made a contest where people can send in their redesigned BP logo with a “more suitable design” (warning: cynicism alert).