Tag: Economology


How Many Trees are There on Earth?

Have you ever wondered how many trees there are on the planet? This Nature video estimates that there are about 3.04 trillion trees at the moment on Earth. That is 422 trees per human being. But they are disappearing at the rate of 1.4 trees per person every single year.
We are loosing ten billion trees a year, what if we could pay people with ECO Coins to let the trees stand?

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Eco Currency Questions

In December 2014 Radiolab had a show about Worth. The third segment discussed possibilities to put a price-tag on nature, and what this would implicate. Another interesting perspective on an eco-currency. In their own words:

“Back in 1997, a team of scientists slapped a giant price tag on the earth. They calculated the dollar value of every ecosystem on the planet, and tallied it all up: 142.7 trillion dollars. It’s a powerful form of sticker shock — one that could give environmentalists ammunition to protect wetlands and save forests. But some people argue it actually devalues something that should be seen as priceless. Then the apple farmers of Mao county in central China turn this whole debate upside down and make us question the value of understanding nature in terms of dollars and cents.”

Listen to the story here. Image via Shutterstock.


Organic Coke Arrives

Five years ago we presented a speculative product called Organic Coke to stir a discussion on the use of natural imagery to market products. Last year we reported on an internal presentation of the Coca-Cola company that analyzed the opportunities of Organic Coke. Guess what? This month the soda-giant launches healthier and eco-friendlier option to consumers. They call it: Cola Life.

Coca-Cola Life’ is said to be an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle. The drink is made with a mixture of sugar and stevia-based substitute, and contains two times fewer calories than regular Coke. The all organic sugar drink is launched in Argentina, with total world domination soon to follow. The website is a schoolbook parody of biomimic marketing, except that it is not a parody.

Organic Coke: Camouflage color in the Grass.
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Color labeling candy bars for health

Green Colors Make Food Seem Healthier

Green: It’s the color of spring leaves, little frogs and, apparently, health. According to a new study, consumers overwhelmingly rated candy bars with green nutrition labels as healthier than those with red labels, even when all the data remained the same. While green is perceived as a “green light” to go ahead and eat a sugary snack, the color green is also heavily pushed in biomimicmarketing to imply a product is wholesome and natural – and therefore better for you.

Via the Washington Post.


Dan Barber on the Ultimate Fish Farm

Chef Dan Barber discusses a dilemma facing many chefs today: how to keep fish on the menu? With impeccable research and deadpan humor, he chronicles the discovery of a unique open-ended and utmost sustainable fish farm in Spain.
Idea worth spreading: Embrace complexity and guide its growth.

growing fruit into packaging

Growing Fruit into Its Own “Juice Box”

Brazilian ad agency AGE Isobar spent two years experimenting in order to grow fruits into the shape of Camp’s juice boxes. Immature limes, guavas and passionfruit were packed inside of plastic molds. As they grew, they took on the form of a box and the logo of the brand.

The stunt ostensibly goes to show that Camp’s fruit juice is all-natural. Though it’s only a marketing gimmick, we can still hope for the days that food produces its own packaging – or be content knowing that bananas already do.

Story and images via Design Taxi.

Speculative Organic Coke design from 2008

Coca-Cola embraces Organic Coke?

Some years ago we studied the heritage of Coca Cola as a health drink and presented a fictional product called Organic Coke. Back in 2008 this was merely a speculative design, created to stir a discussion on the use of natural imagery to market products.

As many people liked the idea of Organic Coke it obtained a certain presence & visibility on the Internet. Apparently some people at the Coca Cola company are now considering to actually bring Organic Coke to the market. At least, if this internal ‘Situation Analysis Report’ is genuine.

Be Brave, Be Optimistic, Be Different, Be Young, Take care of your BODY, Drink Organic Coke. Admittedly that slogan still needs some work, yet it would certainly be to our delight to see the green cans appearing in the supermarket. Yes, I still want my Organic Coke!