Search results for economology

Visual of Lecture @ Next Ecology in Istanbul

Lecture @ Next Ecology in Istanbul

This weekend Dr. Van Mensvoort is in Istanbul to lecture on 'Money as a Medium' and of course 'Next Nature' at Amber Festival.

Visual of Who Deserves to Earn an ECO Coin?

Who Deserves to Earn an ECO Coin?

This year we are going to hand over a second Eco Coin! Do you know someone who would really deserve an Eco-Coin? Please email 'who' and 'why' to ecocoin@nextnature.net.

Visual of Plastic Cup Fields Are Not Forever

Plastic Cup Fields Are Not Forever

Exploring ECO coin opportunities at Lowlands Festival. One coin for every plastic cup! A perfect local community to prototype the concept.

Visual of In Conversation with Yoyo Yogasmana, Winner of the First ECO Coin Award

In Conversation with Yoyo Yogasmana, Winner of the First ECO Coin Award

Read our conversation with the ECO Coin Award Winner of 2015: Yoyo Yogasmana.

Visual of Corporate Logo Landscape

Corporate Logo Landscape

For centuries artists painted trees and clouds because that is what they saw around them, nowadays they remix brands and logo's because that is what surrounds them. A city child …

Visual of Corporate animal pattern laptop

Corporate animal pattern laptop

These photo's were send to us by NextNature.net reader Gordon Cohen, who decided he liked the corporate animal backdrop so much that he and his girlfriend had it laser etched on …

Visual of Corporate animal wallpaper (in real life)

Corporate animal wallpaper (in real life)

Students of the Next Nature Theme at TU/e Industrial design in Eindhoven decided to jungle-up their working environment a bit with the corporate animal wallpaper. Hand painted (!) …

Visual of Five strategies of Biomimicmarketing

Five strategies of Biomimicmarketing

Green electricity, Organic Shampoo, Jaguar convertibles, Red Bull, Bio Beef, Alligator gardening tools, Camel cigarettes and Puma sneakers. Once you develop an eye for it, it is …

Visual of Natural Condoms

Natural Condoms

Nature is a terrific marketing tool and corporations know this. When having to choose between eighteen different types of condoms, I am intuitively drawn towards the one with the …

Visual of Steam Horse

Steam Horse

This remarkable proposal for a steam powered street locomotive was invented by Mathewson in 1876. According to the inventor the goal was to make a machine resembling a horse in …

Visual of Straight Outta Tokyo

Straight Outta Tokyo

Karera sporting the corporate animals sweater . And pollen allergy. Related post: Corporate animals engraved on laptop . Via Karl .

Visual of Strategy #1: Use Nature As Aesthetics

Strategy #1: Use Nature As Aesthetics

The products in the first category have none or only a very weak link with the natural imagery being used: Lacoste is not about crocodiles, Linux is not about penguins, Bacardi is …

Visual of Strategy #2: Use Nature As A Metaphor

Strategy #2: Use Nature As A Metaphor

The border between the first and the second category is fluid. With the products in the second category, the link is more content oriented. For instance, by calling a sneaker …

Visual of Strategy #3: Promote A Natural Feeling

Strategy #3: Promote A Natural Feeling

A third category of biomimicmarketing is the group of products that sell themselves by emphasizing they provide the consumer with a ‘natural feeling’. Bra’s so light and soft that …

Visual of Strategy #4: Brand It ‘Eco Friendly’

Strategy #4: Brand It ‘Eco Friendly’

The products in the fourth category don’t necessarily provide the consumer with a natural feeling. Their biomimicmarketing revolves around the claim to be ‘friendly towards …

Visual of Survival of the bankrupt companies

Survival of the bankrupt companies

"In the environment this company will survive for another 500 years." From the advertising campaign of WWF Brasil. Via I believe in advertising . Related post: Wildlife is …

Visual of 1962 Oil Company Advertisement boasts about ability to Melt Glaciers

1962 Oil Company Advertisement boasts about ability to Melt Glaciers

If this gasoline advertisement would be submitted to our infotizement contest , we would probably dismiss it for being too cynical and far fetched. Nonetheless, this ad was …

Visual of A Whole New Species of Television is Born

A Whole New Species of Television is Born

So you thought the Razorius Gilletus essay was farsighted? Interestingly enough, Samsung is advertising its latest TV-set as a whole new species . Despite the obvious …

Visual of BP logo redesign

BP logo redesign

Over the past few months there has been a lot of commotion about the BP oil spill that happened in the Gulf of Mexico. It is considered as the largest offshore spill in U.S. …

Visual of ECO Currency – A Proposal to Balance Economical and Environmental Value

ECO Currency – A Proposal to Balance Economical and Environmental Value

Imagine we would have an alternative monetary currency for environmental value. Would the rain forest still be destroyed if there existed an ECO–currency to express its value and …

Visual of ECO Currency – Explanation Video

ECO Currency – Explanation Video

Earlier we have discussed the ECO currency , now here is an explanation video. The ECO currency is an alternative currency to express environmental value. People who conduct labor …

Visual of Natural-Born Junkies

Natural-Born Junkies

Hippopotamus: a 2,5cm-long tablet-shaped nonliving chewable animal, member of a multi-species flock known as the Animal Parade, which tastes like fruit and is found in little pill …

Visual of Nature as a Commodity

Nature as a Commodity

Nature conservation organizations – like the WWF and Greenpeace – typically present nature as a commodity that has become increasingly scarce and will be used up altogether if we …

Visual of Shell Logo Evolution

Shell Logo Evolution

Corporate logos constantly have to adapt in order to survive. In the case of the Shell oil company this results in an image that ironically resembles the ones we know from the …

Visual of Social Networking with Plants

Social Networking with Plants

Using energy is not a social activity. Every electrical device we use has its own carbon “foorpint” which, in excess, can harm other living beings. How and to what extent you’ve …

Visual of Michael Najjar – High Altitude

Michael Najjar – High Altitude

The rock formations in the High Altitude photo series don't exist physically, yet they are very present in our society of simulations . The photos visualize the development of the …

Visual of Nature as a Product

Nature as a Product

Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. We call this phenomenon …

Visual of Coca-Cola embraces Organic Coke?

Coca-Cola embraces Organic Coke?

Coca Cola company is considering to actually bring Organic Coke to the market?

Visual of Dan Barber on the Ultimate Fish Farm

Dan Barber on the Ultimate Fish Farm

Chef Dan Barber discusses a dilemma facing many chefs today: how to keep fish on the menu? With impeccable research and deadpan humor, he chronicles the discovery of a unique …

Visual of Growing Fruit into Its Own

Growing Fruit into Its Own "Juice Box"

Brazilian ad agency  AGE Isobar  spent two years experimenting in order to grow fruits into the shape of Camp's juice boxes. Immature limes, guavas and passionfruit were packed …

Visual of Medicinal Blueberries

Medicinal Blueberries

As our scientific knowledge of nutritious food increases, will healthy foods be progressively designed to look like medicines? This blueberry blister packaging created by Chinese …

Visual of Why does a Salad Cost More Than a Big Mac?

Why does a Salad Cost More Than a Big Mac?

Remarkable infographic by pcrm.org . Via NY Times , via Consumerist.com .

Visual of Green Colors Make Food Seem Healthier

Green Colors Make Food Seem Healthier

Which candy bar you choose depends on the color of the packaging.

Visual of Organic Coke Arrives

Organic Coke Arrives

Five years ago we envisioned Organic Coke as the fictional summit of Greenwashing. Now it is 2013. Guess what?

Visual of The Bottom-Up Bitcoin Revolution

The Bottom-Up Bitcoin Revolution

In a recent feel-good article, WIRED wrote about a special group of homeless friends in Florida who, equipped with laptops, phones and free WiFi, manage to make ends meet making …

Visual of Eco Currency Questions

Eco Currency Questions

Discussing the possibility to put a price-tag on nature, and what this would implicate.

Visual of How Many Trees are There on Earth?

How Many Trees are There on Earth?

There are about 3.04 trillion trees on Earth. That is 422 trees per human being.

Visual of Visualizing the World Economy

Visualizing the World Economy

This Is What $15.3 Trillion of World Trade Looks Like.

Visual of A Cryptocurrency Helping to Cure Cancer

A Cryptocurrency Helping to Cure Cancer

Part two of a ten part series exploring the design of an invisible technology: money.

Visual of How Rare Is Virtual Gold?

How Rare Is Virtual Gold?

Part one of a ten part series exploring the design of an invisible technology: money.

Visual of Rating the Reputation Economy

Rating the Reputation Economy

Our online reputation is becoming a valuable currency that is hard to earn and easy to lose.

Visual of The Story of Money: Gold

The Story of Money: Gold

The story of money, an accessible roadmap from prehistory to digital age, from cows to credit, from gold mining to bitcoin mining. This episode: gold.

Visual of The Story of Money: Livestock

The Story of Money: Livestock

The story of money: an accessible roadmap from prehistory to digital age - from cows to credit, from gold mining to bitcoin mining.

Visual of The Story of Money: Paper

The Story of Money: Paper

The story of money: an accessible roadmap from prehistory to digital age, from cows to credit, from gold mining to bitcoin mining. This episode: paper.

Visual of Slowing down to start up: Here's the first chapter of our crypto deep dive series

Slowing down to start up: Here's the first chapter of our crypto deep dive series

It takes years to design a new banknote, having hundreds of people working on every little detail, all done under the watchful eye of governments and professionals. However today, …

Visual of The Story of Money: Bits

The Story of Money: Bits

The story of money: an accessible roadmap from prehistory to digital age, from cows to credit, from gold mining to bitcoin mining. The final episode: bits.

Visual of The Story of Money: Plastic

The Story of Money: Plastic

The story of money: an accessible roadmap from prehistory to digital age, from cows to credit, from gold mining to bitcoin mining. This episode: plastic.