Over the next few years, Next Nature Network aims to initiate the ECO coin, a new currency that expresses ecological value. People who do good for the environment should earn ECO coins for their work. Just like other currencies, such as the Dollar, Euro and even the Bitcoin, the ECO coin has a rate of exchange that fluctuates along with the necessity of protecting vulnerable ecologies – like the rain forest or the coral reef.
It will take research and time before the ECO coin can be implemented. Meanwhile, we want to celebrate the heroes that today already deserve this ECO Coin. Last year the first symbolic Eco Coin was handed to Yoyo Yogasmana. Yoyo received the Eco Coin for his work in Indonesia for transferring his knowledge on growing more than 130 rice varieties without the use of insecticides, to the digital domain.
Call for Ecological Heroes
This year we are going to hand over a second Eco Coin! Anyone who adds value to the ecological nature, is qualified. Do you know someone who would really deserve an Eco-Coin? Please email ‘who’ and ‘why’ to email@example.com. Nominations can be sent until the 30th of April.
Have you ever wondered how many trees there are on the planet? This Nature video estimates that there are about 3.04 trillion trees at the moment on Earth. That is 422 trees per human being. But they are disappearing at the rate of 1.4 trees per person every single year.
We are loosing ten billion trees a year, what if we could pay people with ECO Coins to let the trees stand?
In December 2014 Radiolab had a show about Worth. The third segment discussed possibilities to put a price-tag on nature, and what this would implicate. Another interesting perspective on an eco-currency. In their own words:
“Back in 1997, a team of scientists slapped a giant price tag on the earth. They calculated the dollar value of every ecosystem on the planet, and tallied it all up: 142.7 trillion dollars. It’s a powerful form of sticker shock — one that could give environmentalists ammunition to protect wetlands and save forests. But some people argue it actually devalues something that should be seen as priceless. Then the apple farmers of Mao county in central China turn this whole debate upside down and make us question the value of understanding nature in terms of dollars and cents.”
Five years ago we presented a speculative product called Organic Coke to stir a discussion on the use of natural imagery to market products. Last year we reported on an internal presentation of the Coca-Cola company that analyzed the opportunities of Organic Coke. Guess what? This month the soda-giant launches healthier and eco-friendlier option to consumers. They call it: Cola Life.
‘Coca-Cola Life’ is said to be an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle. The drink is made with a mixture of sugar and stevia-based substitute, and contains two times fewer calories than regular Coke. The all organic sugar drink is launched in Argentina, with total world domination soon to follow. The website is a schoolbook parody of biomimic marketing, except that it is not a parody.