Tag: Fake-for-Real


Scientists Implant False Memory in Mice

Manipulations of the mind that were once the terrain of futuristic fantasy are now one step closer to becoming reality. Scientists at the Massachusetts Institute of Technology  successfully implanted a false memory in the brain of a mouse, an idea that is reminiscent of science-fiction movie.
Researchers were able to generate a false memory and study its neural and behavioral interactions with true memories. Read more


Food Familiarization #1: Semantic Tricks

This is the first in a series of case studies that examine the different ways new foods become naturalized parts of our diets. Why is this important? Promoting the consumption of insect, plant and in-vitro protein is an increasingly vital component of addressing global food and environmental concerns. Despite this, convincing consumers to abandon steaks and chicken nuggets remains a daunting task. 

When is a Patagonia toothfish not a Patagonian toothfish? When it’s a Chilean sea bass. In the first principle of food familiarization, semantic tricks are used to place strange food in a context where it feels familiar, alluring, or healthful. In the infamous example of Dissostichus eleginoides, an ugly fish with an ugly name was rebranded as the sexy-sounding Chilean sea bass.

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Diving with Sharks in a Shopping Center

If Mohammed won’t go to the sea, the sea must come to Mohammed! Typically scuba diving involves a journey to some exotic and expensive destination, but at the Sea Life Aquarium, located in a shopping center in Manchester, you can plunge in an underwater experience for just £60, without taking diving lessons and travelling halfway around the world.  Read more

Prosthetic limb that embraces its artificiality

Prosthetic Limbs Straight from Versailles

We often bemoan the design issues with skeuomorph prosthetics: Why make a weak re-creation when you can make aesthetic or functional improvements on the original? The Alternative Limb Project takes this philosophy to heart by creating gorgeous new limbs that call attention to their artificiality with jewels, hand-painted flowers, and see-through anatomy.

Above, Jo Cranston wears the Snake Arm. Click through for more photos.

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akeley hall of african mammals

More than Fake Nature: The Surprising Sociology of Museum Taxidermy

Opened in 1942, the Akeley Hall of African Mammals in New York’s American Museum of Natural History is perhaps taxidermy’s crowning achievement. But, as an excellent essay from Lapham’s Quarterly recounts, the hall is more than mere artistry. It’s also drenched in the egos of presidents and industrialists, men who were just as eager to preserve the memory of disappearing landscapes as they were to shoot and skin the last vestiges of it. The hall is an emblem of the American attitude towards nature and conservation:

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Annajohnson will be your beautiful facebook girlfriend for 2 weeks

Hire a Hyperreal Girlfriend to Look Better on Facebook

Dave Lee, a technology reporter at BBC News, experimented with hiring a women for $5 in order to get the coveted Facebook status: ‘In a relationship with’. “Sophia” – not her real name – offers her services as a make-believe girlfriend through the website Fiverr. According to Lee, many men hire fake girlfriends to look better on social networking sites or to make their exes jealous. Though Sophia was not real, for a few days she was “real” to Lee’s friends and acquaintances on Facebook.

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