Tag: Fake-for-Real


Moonwalk Nike

Nature is the most successful marketing tool of our time and Nike knows it!
To celebrate the 45th anniversary of Neil Armstrong walking on the moon, on July 20, 1969, the sport brand has made a special pair of Air Max Lunar90. The lunar surface pattern of the shoes makes it look they are are made from moon rock.

If you’d like to feel like walking on the moon, you can buy the Lunar90 SP from today at Bodega for $145.00 USD. Since most of us might never take a step up there, this might be the closest we’ll ever get!

Source: Gizmodo


Phone Case Modeled After a Dead Animal

A phone case modeled after a giant isopod passed away earlier this year at the Toba Aquarium in Japan.
Reproducing the dead carcass of the crustacean, Japanese gave to this marine creature a second life in the form of an iPhone case. Only 500 specimens has been made, so any buyer can feel like owning something very special. As if having the realistic reproduction of an animal as phone case wasn’t special enough!

Source: Digital Trends


It’s Always Sunny with LED Panels

Designed to imitate natural lighting mimicking the Earth’s atmosphere, a nanoparticle LED panel can bring a sunny sky to your room, no matter what the weather outside.

The product, called CoeLux, was developed by professor Paolo Di Trapani and his team, at the University of Insubria in Como, Italy.

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Welcome in the Real Unreality

Here is one for our Dutch readers. This Sunday our editor in chief and next nature maven Koert van Mensvoort is interviewed in what is arguably the finest show on Dutch television: VPRO Tegenlicht.

While playing a game of Fake For Real, the documentary investigates our Society of Simulations and its impact on journalism. An English version of the documentary should be online soon and we will of course post it once it becomes available.

If you happen to be in Amsterdam next wednesday you might also want to attend the Tegenlicht Meetup at the Zwijger. Keep it real unreal folks!


A Jet without Windows for a Better View

Spike Aerospace is designing a 80 million dollars private jet with an innovative peculiarity. To allow passengers to enjoy the panoramic breathtaking view of the outside world it won’t have windows.

In fact, the portholes will be replaced with big high-definition screens showing live-streaming images of the exterior recorded with cameras. And if travelers want to sleep they can switch channel choosing from an assortment of ambient images or darkening the screen. The airplane is expected to take off in December 2018.

Forget about windows, we are in the Society of Simulations!

Source: Wired


Exploring the Society of Simulations with “Her”: Nextnatural Movie

What about a movie night? A new nextnatural film is on the big screen! We are talking about “Her”, a science-fiction romance written and directed by Spike Jonze, set in a not too distant  future. Part of the movie’s charm is just how meticulously Jonze has imagined and constructed a future Los Angeles: its smoggy skies, its glittering skyscrapers, its efficient transit system.

The movie tells the story of the modern age love relationship between, Theodore (played by Joaquin Phoenix), a lonely man who writes love letters for people with difficulties expressing their feeling, and Samantha (Scarlett Johansson). Samantha, it should be mentioned, is an intelligent computer-operating system.

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First Completely Artificial Heart Transplant

Another breakthrough in the fusion of the made and the born: the world’s first completely artificial heart was recently transplanted in France in a patient nearing the end of his life.

Lithium-battery powered and self-regulating, the heart mimics the human organ like no other device. It is made from soft biomaterials and functions with the aid of a multitude of sensors designed to copy every little detail of a real beating heart, explain its chief engineers Alain Carpentier and Philippe Pouletty. This transplant is a significant moment for regenerative medicine, representing the first viable alternative to a real transplanted heart.

Read more on RT