Tag: Fake-nature

Biomimicmarketing

Rainbow Station

You may know Dutch designer Daan Roosegaarde from the Glow in the Dark Trees, the Intimacy Dress or the Smart Highways. Now, to celebrate the 125th anniversary of Amsterdam Central Station and to commemorate the UNESCO International Year of Light 2015, Studio Roosegaarde created a giant rainbow of light for the railway station’s east side.

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Biomimicmarketing

eTree – Electric Gardening

Four meters high with wide leaves, eTree by Israel’s startup company Sologicis is an eco-sculpture that looks like a tree. Its foliage is made of solar panels able to produce energy. This photovoltaic tree is a free wifi spot, a station to recharge smartphones and a place where to sit in the shade.

The first eTree has been recently planted in the nature park Ramat Hanadiv, in Israel. In our power sources craving next nature, we garden our own electricity.

Via Inhabitat. Related post: Sunflowers – Electric Gardening

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Anthropocene

Salmon Cannon Shoots Fish Over Dams

Artificial water constructions, such as dams, can pose a threat for wildlife, and for salmon in particular, blocking their migratory path towards rivers. To solve this problem Whooshh Innovations designed a fish-launching device: a sort of cannon that sucks salmon up and “shoots” them out in a different body of water.

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Biomimicmarketing

Moonwalk Nike

Nature is the most successful marketing tool of our time and Nike knows it!
To celebrate the 45th anniversary of Neil Armstrong walking on the moon, on July 20, 1969, the sport brand has made a special pair of Air Max Lunar90. The lunar surface pattern of the shoes makes it look they are are made from moon rock.

If you’d like to feel like walking on the moon, you can buy the Lunar90 SP from today at Bodega for $145.00 USD. Since most of us might never take a step up there, this might be the closest we’ll ever get!

Source: Gizmodo

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Biomimicmarketing

Animals Doing Extreme Stunts

Watch this video packed with elephants, giraffes, turtles and ostriches doing extreme stunts and realize how peculiarly creative we humans really are.

Disclaimer for animal rights activists: all animal stunts in this video campaign for France 3 were created with the magic of computer graphics, so there is no need to call PETA. Via Sploid

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Fake-nature

Blending with Nature

A parked car in Huayang village, China, was left for so long that thorny vines and ivy grew up all around it, turning it into a gigantic bush. After one year of abandonment, the old van, named ‘Zombie Car’, was towed away completely engulfed by foliage. Peculiar image of the week.

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Fake-for-Real

Fake Nature Meets Real Nature

When fake nature interacts with the natural environment. Phone antenna trees grow alongside real pines, mountains are supported by steel, robot fishes swim with marine creatures and pigeons land on the branches of a fake tree. Peculiar image of the week. Via John Fleck

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