Tag: Food Technology

Intimate Technology

Technology and Sports: Nutrigenomics

We’ve been told since grade school that what we eat is important, but we’ve all been told to eat the same sort of healthy things. This isn’t bad, but with the up-and-coming science of nutrigenomics, researchers can take the science of healthy eating to a whole new level. What is nutrigenomics, and how can it change things for athletes and non-athletes alike?

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interview Josh Tetrick
Food Technology

An Afternoon with Josh Tetrick: the Man Who Wants to Bring In Vitro Meat to the Market by 2018

Meet Joshua Tetrick, CEO and founder of food startup Hampton Creek. Tetrick is internationally known for his bold wish to reinvent the food industry, and he’s been at it since 2011. Now working with Ira van Eelen (who you may know as the daughter-of-the-godfather-of-in-vitro-meat), he is ready to make a change. Currently speaking with governments in US, Singapore, China and the Netherlands to explore what leadership in this field looks like, Josh and Ira make their claim for global awareness. Their biggest challenge today? Launch lab-grown meat on the market by the end of 2018.

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Meat the Future

Get 20% Off Our In Vitro Meat Cookbook

Meat-eaters and vegetarians alike: What are you cooking up for your holiday meal this year? In case you’re in need of some food for thought, this is for you. Until the end of the year, our In Vitro Meat Cookbook is 20% off for everyone! Use the following coupon code in our webshop: happy-invitro. Containing 45 speculative recipes for future meaty-meals, this book is sure to spark a heated debate at the dinnertable. And it could make a thought-provoking gift for any loved one. Meat the future now!

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Meat the Future

The Idea for Lab-Grown Meat Was Born in a Prisoner-of-War Camp

The phone call was as unexpected as the American accent at the other end of the line. And when she hung up a few moments later, Ira van Eelen had to stop to catch her breath.

More than two years had passed since the 53-year-old Dutch woman had spoken that in depth to anyone about her father’s work. She’d more or less given up on the possibility that her father’s idea—more than an idea, a lifelong passion into which Ira had been drafted into pursuing over the course of decades of obsession—would ever become a reality. Now, caught by surprise at the tail end of summer, she was being asked to rethink everything.

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In Silico Farming
Food Technology

Farming in Silico

Agriculture has been with us since the dawn of civilization, and since then all kinds of machinery have helped make the process physically easier. But farming is more than just manual labor. For many farmers, the hard part is not planting and harvesting, but knowing when, where and how to plant in order to get the best yield. Thankfully, there’s an app for that too: growing crops in silico – on a computer screen.

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design vegetables
Food Technology

Design Your Own Vegetables

Imagine a future where you can design your own vegetables. Say goodbye to growing boring baby sprouts on your windowsill and welcome a climate-controlled cultivation system to your kitchen top. Simply change the parameters of your crops with a touchscreen interface and you’ll be on your way. Sounds good, does it? This growing scenario does not exist yet, but food designer and NNN fellow Chloé Rutzerveld is looking for innovative methods to turn this fantasy into a reality. Introducing the Future Food Formula, a formula for success.

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Catch our meat ice cream at Zomerparkfeest
Meat the Future

Bistro In Vitro at Zomerparkfeest

Hello festival lovers! On August 19, catch our Bistro In Vitro ice cream cart at Zomerparkfeest in Venlo, The Netherlands. The lineup ranges from caribbean music to literature, from rock to theatre, from short movies to ehm… meat ice cream! With a program like this, you simply cannot miss this event, and the entrance it’s free! Find more at zomerparkfeest.nl.

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