The launch of augmented reality mobile game Pokémon Go certainly did not go unnoticed. The world basically went crazy for it. The game “broke the Internet” and troops of trainers entered the augmented arena, all determined to become Pokémon masters. An avalanche of media attention is what followed.
Business and sports go hand by hand, but also hi-tech is now stepping in. A group of entrepreneurs from the Silicon Valley, such as Google, Apple, Facebook, PayPal and Yahoo, will start a professional soccer team in San Francisco, The San Francisco Deltas. They hope to use virtual reality to improve athletes’ performances – for example, the goalkeeper’s reflex – first in training and then in the actual game. Their ultimate goal is to have a new format in order to improve the show for the public.
A few days ago, these images of iconic buildings in Beijing as they look with and without intense smog have been posted on Weibo, one of China’s most popular social media platforms. Interestingly, these images speak the visual language of augmented reality apps, in which an additional layer of information is projected on top of the perceptible environment as seen through the lens of a camera, usually on a hand-held device. But in this particular case, an interesting reversal seems to take place.
Is your child aware of where the food on the dinner table actually comes from? A Japanese television show called Souda, Sakanaya-san e Ikou! (translated: Yeah, Let’s Go to the Fish Market!), decided to test this simple question with a funny and thought-provoking experiment.
Marshmallow Laser Feast is a London-based design studio researching and exploring the boundaries between virtual and real-world experiences. Eyes of the Animal is an interactive project that invites the public to an uncommon virtual reality setting conceived especially for experiences in actual forests, giving the opportunity to see the world as an insect would.
Sample collection in hard-to-reach and harsh environments has often made scientific research a costly and dangerous exercise. Luckily technology has helped us overcome some of these difficulties.
Although costly robots, for instance, have for a long time been the equipment of choice to collect samples in space. But there is a new competitor for the robot space-sample collector. Experiments have shown that a remarkable amount of small organisms are able to survive in space. ESA researchers have send living kombucha bacteria into space to look for signs of life.
Between its 149 million km distance from earth and its extreme brightness, the sun has never been easy to observe. Ever since we started looking into the sky we’ve needed special lenses, photographs, telescopes and sunglasses to get the slightest glance at it. Today however, with more advanced imaging technology and orbiting telescopes, we’re getting a better look. The Smithsonian’s National Air and Space museum has taken this observation to the next level with a giant public display of images and data that show the sun in hyper-real detail.
Have you ever got the chance to experience Van Gogh’s art pieces? What about having a 360 degrees look at the Dutch painter world? An interesting idea by America animator Mac Cauley: he spent months designing 3D environments based on The Night Café, and created a new way to experience paintings in virtual reality.