Tag: Hyperreality

Augmented-Bodies

Fat/slim magnifying label

With an optical trick, this German bottle of water is trying to prove its effectiveness for the body. Though drinking water is a necessity for life, the downside of this product is, that it takes approximately 8 litres of virtual water to produce 1 litre of bottled water. Drinking water may look good on the body… The carbon footprint is BIG AND FAT.

Global-Image-Economy

Augmented (Hyper)Reality

In his short animation Augmented (Hyper)Reality, Keiichi Matsuda’s offers a glimpse of an alternate universe, with augmented reality cranked up to the next level. But what to think of these kind of slick animations that provide us with either utopian or dystopian visions of our technofuture?

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Biomimicmarketing

Nano Care™ Blueberry Paste Wax

Surely we are quite attuned to some unexpected flavors in these quarters, but this Nano Care™ Blueberry Paste Wax wins our syncretic mash-up award for combining technorethoric with biomimicmarketing.

Who wouldn’t fall for the prospect of giving your car an all-natural-hi-tech massage with a Nanotech Blueberry wax? The creators of the car wax must have wanted to make sure they would reach all imaginable target groups with their product.

“This easy to use formula uses nano-technology based polishing agents and waxes for enhanced surface penetration, durability and gloss. Nano Care Blueberry Paste Wax is made with pure Carnauba and Nano waxes and contains no abrasives. Because it contains a special non-swirl agent Blueberry Paste Wax is especially effective on dark or bright colored cars.”

Sometimes it seems the surrealists were telling the truth after all. Peculiar product of the week.

Digital-Presence

Virtual Characters tortured for Science

virtual milgrim

In the classic Milgram Experiment conducted in the 1960s, volunteers were told by an authority figure to deliver electric shocks to another person as punishment for incorrect answers to a test. The other person wasn’t really receiving the shocks, but the volunteers were tricked into thinking they were by shouts of pain and protest. Despite this feedback, some volunteers went on to deliver what would have been lethal shocks.

Professor Mel Slater of the Catalan Polytechnic University has recreated the Milgram experiment using a computer simulated woman, with some interesting results. “The main conclusion of our study is that humans tend to respond realistically at subjective, physiological, and behavioural levels in interaction with virtual characters notwithstanding their cognitive certainty that they are not real.” Some part of the brain just doesn’t know about virtual reality.

Via Medgadget. Related: A Society of Simulations, AutimacyAvatar Machine, If avatars could vote, WOWOW.

vitaminww_530.jpg
Food Technology

Crowdsourced drink

vitaminww_530.jpg
Remember the days when the flavor of a fruity drink was simply connected to an apple, orange, strawberry, kiwi, or perhaps – if you felt really exotic – an acai berry? Nowadays we quench our thirst with hyperreal beverages that serve us engineered tastes like Green punch, Wild ice zest berry, or Power-C Dragon fruit.

The Vitaminwater brand is moving to the next level by crowdsourcing its upcoming flavor. Fans are invited to collaborate on the design of their new drink. The design contest is organized through the launch of a Flavorcreator application on Facebook (watch out: you will have to let it pull your profile information, photos, your friends’ info, and other content for the app to work). Vitaminwater enthusiasts got the opportunity to name the flavor, write the bottle copy and design the label via a contest with the winner or winning team receiving a $5,000 prize from Vitaminwater. The result will be available in stores from March 2010.

We applaud this democratization of hyperreal flavors – if it the drink is designed anyway, why not let the customers have a say – and are now anticipating the first crowdsourced piece of fruit.

Via Coolhunting. Related: Organic Coke, Hyper Fruit, Why are carrots orange? Its political, Little Trees – Smells to refresh your car, Biomimicmarketd strawberry juice, Food design in the 21th century.

office nature
Back to the Tribe

Office Rebellion

These peculiar illustrations are part of a sixteen-page pamphlet produced to put inside the postage-paid, business-reply envelopes that come with junk mail offers. Every envelope collected is stuffed with the pamphlet and mailed back to its original company: A manual to get a life.
office nature
Source: centennialsociety.com | via boingboing.net | Related: Join the Neolithic Revolution | Caravan Garden | Is it a bird? | Brain needs Nature

Feed-Back

Sixth Sense

Although this TED video has been all over the web and commented on this website already, it still deserves a separate post: Desigineers Pattie Maes and Pranav Mistry of the MIT Media Lab – Fluid Interfaces Group envision a ‘Sixth Sense’ a wearable gestural interface to pave the way for a more profound interaction with our environment by augmenting it with digital information. The next nature thinking in their argument is striking:

We’ve evolved over millions of years to sense the world around us. When we encounter something, someone or some place, we use our five natural senses to perceive information about it; that information helps us make decisions and chose the right actions to take. But arguably the most useful information that can help us make the right decision is not naturally perceivable with our five senses, namely the data, information and knowledge that mankind has accumulated about everything and which is increasingly all available online.

Hence, they propose to blend all cultural information within the environment as a natural phenomenon. Culture becomes nature. Our environment becomes the interface again.

Of course, like with every emerging next nature, there is always an older nature lost: You’ll never be able to meet new people without immediately googling them.

Related: On the Road, Augmented phone browsingAvatar Machine, Datafountain, A Society of Simulations. Thanks Ton & Arnoud.

Augmented Contacts
Digital-Presence

Second Sight – Augmented Contacts

Getting information as fast as possible and on the spot is the trend. So what could be more direct than having information fired directly into the eye?

Today — together with his students — Babak A. Parviz, bionanotechnology expert at University of Washington, is already producing devices that have a lens with one wirelessly Radio Frequency powered LED. To turn such a lens into a functional browser, control circuits, communication circuits and miniature antennas will have to be integrated. These lenses will eventually include hundreds of semitransparent LEDs, which will form images in front of the eye: words, charts, imagery enabling the wearers to navigate their surroundings whithout distraction or disorientation. The optoelectronics in the lens may be controlled by a seperate device that relays information to the lens’s control circuit. Read more