Tag: Hyperreality

Nike
Biomimicmarketing

Moonwalk Nike

Nature is the most successful marketing tool of our time and Nike knows it!
To celebrate the 45th anniversary of Neil Armstrong walking on the moon, on July 20, 1969, the sport brand has made a special pair of Air Max Lunar90. The lunar surface pattern of the shoes makes it look they are are made from moon rock.

If you’d like to feel like walking on the moon, you can buy the Lunar90 SP from today at Bodega for $145.00 USD. Since most of us might never take a step up there, this might be the closest we’ll ever get!

Source: Gizmodo

Pawel Kuczynski
Global-Image-Economy

Modern Society Contradictions

Polish illustrator Pawel Kuczynski  portraits today’s social and cultural reality through sharp art drawings.

At a glance, his illustrations might appear funny, but if you take a closer look you will see some of the contradictions of today’s world.

Read more

signs from the near future
Designed-by-Evolution

Signs From The Near Future

Will these futuristic signs become part of our near future? Hypermorgen, an interdisciplinary lab for future research based in Berlin, created a blog filled with some possible signage that we could bump into in the next few years.

Read more

coelux
Fake-for-Real

It’s Always Sunny with LED Panels

Designed to imitate natural lighting mimicking the Earth’s atmosphere, a nanoparticle LED panel can bring a sunny sky to your room, no matter what the weather outside.

The product, called CoeLux, was developed by professor Paolo Di Trapani and his team, at the University of Insubria in Como, Italy.

Read more

PileOfHumanity
Anthropocene

All Humans Piled Together Are So Tiny

The volume of all humans on Earth is insignificant, put all together we are not big enough to fill the Grand Canyon, not even taking the whole humanity across the history! We are just a bunch of ants, yet a huge presence on this planet.
Peculiar image of the week.

Source: Vsauce

Schermafbeelding 2014-03-31 om 16.06.28
Hypernature

Glow in the Dark Trees

Dutch inventive artist Daan Roosegaarde is famous for his  highly innovative design, exploring the relation between people, technology and nature. One of his latest project is the creation of luminous trees inspired by animals able to generate their own light, such as jellyfish and fireflies. 

Read more

1394645048237
Humane-Technology

Smart Tags Change Color as Food Spoils

Knowing whether food has spoiled without tasting it, is now possible. Smart Tags, developed by Chinese scientists, are small gel-based tabs that stick to containers of food and change color when something has expired.

Read more

pixelmoon
Hyperreality

Pixel Space

A graphic that makes clearly visible the size of the milky way. In this scale model of the solar system the moon measures only one pixel, showing how much space their is in-between the sun, the earth, the moon and the rest of the planets.

Read more

Spike-Interior-Screen
Fake-for-Real

A Jet without Windows for a Better View

Spike Aerospace is designing a 80 million dollars private jet with an innovative peculiarity. To allow passengers to enjoy the panoramic breathtaking view of the outside world it won’t have windows.

In fact, the portholes will be replaced with big high-definition screens showing live-streaming images of the exterior recorded with cameras. And if travelers want to sleep they can switch channel choosing from an assortment of ambient images or darkening the screen. The airplane is expected to take off in December 2018.

Forget about windows, we are in the Society of Simulations!

Source: Wired

birds-flight-paths-dennis-hlynsky-3
Humane-Technology

Flight Paths Of Birds Captured On Video

US-based artist and animation professor Dennis Hlynsky visually isolated the flight paths of birds. He filmed the movements of different flocks flying and, using digital editing techniques, he turned this video into a surreal experience of shapes forming overhead.

Read more