Tag: Hyperreality

Hyperreality

The Pulsating Heart of Tokyo

An astounding tangle of multi-colored water flowing throughout 18 arteries represents what happens every day in the pulsating heart of Tokyo. This is how Takatsugu Kuriyama, from the Tokyo Institute of Technology, creates a 3D map of the subway system of the Japanese capital, visualizing the city as a creature.

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Hyperreality

This Color-Changing Glass Could Stop Date Rape

Because date rape drugs are odorless, colorless and tasteless, victims don’t normally realize they’ve been attacked until it’s too late. In a clever, necessary bit of information decoration, the founders of DrinkSavvy are working to invent disposable cups, straws and stirrers that change color in the present of date rape drugs.

DrinkSavvy’s products detect the common drugs GHB, rohypnol and ketamine, acting as discrete chemistry kits during a night out drinking. Though it’s a sad commentary on the world that this technology is even needed, anything that prevents rape should be put into widespread use. If Drinksavvy holds up in real-life scenarios, there’s no reason their goods shouldn’t become standard at clubs and bars.

The DrinkSavvy Indiegogo campaign is over, but they’re still accepting donations. Story via Jezebel.

Hyperreality

“News Machine” Illustrates the Effects of Media Distortion

The News Machine is a contraption that explains the news distortion that happens when a message is broadcast through different media. The starting point is a tweet sent from a tablet, then the 140 character sentence is echoed through different media filters and into print. The transmission alters the original tweet slightly through slight mistranslations between the filters. The final result is a twisted version of the original source.

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Fake-for-Real

Hire a Hyperreal Girlfriend to Look Better on Facebook

Dave Lee, a technology reporter at BBC News, experimented with hiring a women for $5 in order to get the coveted Facebook status: ‘In a relationship with’. “Sophia” – not her real name – offers her services as a make-believe girlfriend through the website Fiverr. According to Lee, many men hire fake girlfriends to look better on social networking sites or to make their exes jealous. Though Sophia was not real, for a few days she was “real” to Lee’s friends and acquaintances on Facebook.

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Food Technology

How Food Scientists Engineer the “Bliss Point” in Junk Food

Over at the New York Times, a recent article exposes the clever and surprisingly immoral ways the food industry manufactures foods to rival hard drugs for their addictive potential. Well worth the read, the article discusses “designer sodium”, the genesis of the ideal kid’s lunch, and the search for the morphine-like “bliss point” in soda. One scientist’s description of Cheetos, in particular, highlighted the extraordinary detail that goes into what we see as a normal, familiar food:

“This,” Witherly said, “is one of the most marvelously constructed foods on the planet, in terms of pure pleasure.” He ticked off a dozen attributes of the Cheetos that make the brain say more. But the one he focused on most was the puff’s uncanny ability to melt in the mouth. “It’s called vanishing caloric density,” Witherly said. “If something melts down quickly, your brain thinks that there’s no calories in it . . . you can just keep eating it forever.” Read more

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