Meet Joshua Tetrick, CEO and founder of food startup Hampton Creek. Tetrick is internationally known for his bold wish to reinvent the food industry, and he’s been at it since 2011. Now working with Ira van Eelen (who you may know as the daughter-of-the-godfather-of-in-vitro-meat), he is ready to make a change. Currently speaking with governments in US, Singapore, China and the Netherlands to explore what leadership in this field looks like, Josh and Ira make their claim for global awareness. Their biggest challenge today? Launch lab-grown meat on the market by the end of 2018.
Meat-eaters and vegetarians alike: What are you cooking up for your holiday meal this year? In case you’re in need of some food for thought, this is for you. Until the end of the year, our In Vitro Meat Cookbook is 20% off for everyone! Use the following coupon code in our webshop: happy-invitro. Containing 45 speculative recipes for future meaty-meals, this book is sure to spark a heated debate at the dinnertable. And it could make a thought-provoking gift for any loved one. Meat the future now!
The phone call was as unexpected as the American accent at the other end of the line. And when she hung up a few moments later, Ira van Eelen had to stop to catch her breath.
More than two years had passed since the 53-year-old Dutch woman had spoken that in depth to anyone about her father’s work. She’d more or less given up on the possibility that her father’s idea—more than an idea, a lifelong passion into which Ira had been drafted into pursuing over the course of decades of obsession—would ever become a reality. Now, caught by surprise at the tail end of summer, she was being asked to rethink everything.
Bistro In Vitro is heading north! Firstly, you can find us in Kolding, Denmark, on September 23 for the EAT ME exhibition at Trapholt. To answer to the question “what does food mean to us?”, the exhibition will host projects by over 60 artists dealing with sound, sight, taste, smell and food. Bistro In Vitro’s futuristic treats fit right in. Next up, we’ll be in Norway on September 26 for Oslo’s Cutting Edge Festival, so you can enjoy a cutting edge flavor with your futuristic technology. Are you in the area? Don’t miss it out!
Hello festival lovers! On August 19, catch our Bistro In Vitro ice cream cart at Zomerparkfeest in Venlo, The Netherlands. The lineup ranges from caribbean music to literature, from rock to theatre, from short movies to ehm… meat ice cream! With a program like this, you simply cannot miss this event, and the entrance it’s free! Find more at zomerparkfeest.nl.
Imagine a castle where you can take a virtual guided tour to future living environments while eating meat ice cream. Imagine that same castle hosting a supermarket from the future with a group of experts explaining everything about its products. This dream-like scenario is about to come true! On Wednesday June 14, from 14:00, you can find all three mobile expos (Next Nature Habitat VR, Bistro In Vitro Ice Cream Cart and NANO Supermarket) at Kasteel Maurick in Vught, The Netherlands. NNN was invited on behalf of Directeuren Netwerk Festival, an annual event focussing on our rapidly changing world. Our team of expo guides will be there to take visitors on a tour to the future, to prepare them for what is yet to come. More info: Directeuren Netwerk.
Always wanted to own a piece of art for yourself? Then we might have some good news for you. The museum for contemporary art in Amsterdam, the Stedelijk Museum, has added The In Vitro Meat Cookbook to its public art collection, hence it is officially art! The book, containing 45 speculative recipes with lab-grown meat, was part of last year’s exhibition Dream Out Loud – Designing for Tomorrow’s Demands. You can find our award-winning art piece on our web shop.
How to feed more than nine billion people by 2050? This is the central question of this year’s Thought For Food Global Summit, held in Amsterdam on May 26 and 27. As world’s leading platform to address global food and nutrition security, the TFF movement brings together unconventional thinkers and doers from all disciplines and parts of the globe, who are dedicated to developing breakthrough solutions. Tomorrow, NNN director Koert van Mensvoort will share his thoughts on in vitro meat, and what better way to enjoy his presentation than with an ice cream savory cone from our Bistro In Vitro ice cream cart? That’s right, see you there!
More info: TFF Global Summit