The Netherlands leads in cheese, clogs, and cultured meat. This sustainable and animal-friendly form of meat has largely been developed in our country. In 1997, Willem van Eelen obtained the first patent on the technique, whereby animal cells are grown into muscle tissue without any animals needing to be slaughtered
In 2017, two years after her father died, Ira van Eelen decided to call the Dutch Arable Farming Union. She couldn’t help but wonder how come the Netherlands was still not leading the next food revolution.
Meet Joshua Tetrick, CEO and founder of food startup Hampton Creek. Tetrick is internationally known for his bold wish to reinvent the food industry, and he’s been at it since 2011. Now working with Ira van Eelen (who you may know as the daughter-of-the-godfather-of-in-vitro-meat), he is ready to make a change. Currently speaking with governments in US, Singapore, China and the Netherlands to explore what leadership in this field looks like, Josh and Ira make their claim for global awareness. Their biggest challenge today? Launch lab-grown meat on the market by the end of 2018.
Meat-eaters and vegetarians alike: What are you cooking up for your holiday meal this year? In case you’re in need of some food for thought, this is for you. Until the end of the year, our In Vitro Meat Cookbook is 20% off for everyone! Use the following coupon code in our webshop: happy-invitro. Containing 45 speculative recipes for future meaty-meals, this book is sure to spark a heated debate at the dinnertable. And it could make a thought-provoking gift for any loved one. Meat the future now!
The phone call was as unexpected as the American accent at the other end of the line. And when she hung up a few moments later, Ira van Eelen had to stop to catch her breath.
More than two years had passed since the 53-year-old Dutch woman had spoken that in depth to anyone about her father’s work. She’d more or less given up on the possibility that her father’s idea—more than an idea, a lifelong passion into which Ira had been drafted into pursuing over the course of decades of obsession—would ever become a reality. Now, caught by surprise at the tail end of summer, she was being asked to rethink everything.
Bistro In Vitro is heading north! Firstly, you can find us in Kolding, Denmark, on September 23 for the EAT ME exhibition at Trapholt. To answer to the question “what does food mean to us?”, the exhibition will host projects by over 60 artists dealing with sound, sight, taste, smell and food. Bistro In Vitro’s futuristic treats fit right in. Next up, we’ll be in Norway on September 26 for Oslo’s Cutting Edge Festival, so you can enjoy a cutting edge flavor with your futuristic technology. Are you in the area? Don’t miss it out!
Hello festival lovers! On August 19, catch our Bistro In Vitro ice cream cart at Zomerparkfeest in Venlo, The Netherlands. The lineup ranges from caribbean music to literature, from rock to theatre, from short movies to ehm… meat ice cream! With a program like this, you simply cannot miss this event, and the entrance it’s free! Find more at zomerparkfeest.nl.