More Babies for Italy
The Italian government launched a remarkable campaign to raise awareness for falling birthrates. Named Fertility Day, the operation (that took place on September 22) might sound like a national holiday, but it is meant to encourage family planning and maternity. Along the campaign, 12 promotional “postcards” were launched, which went viral for all the wrong reasons. Together with the campaign images, the government created a website and an online game, both currently offline.