The exercise of the future? Paleolithic fitness! From hanging from a tree branch like Tarzan, throwing and catching cobblestones to barefoot climbing, working out like our ancestors is the latest American trend. The new/old caveman fitness craze is quickly surpassing other exercise programs in popularity.
Four years ago we wrote about a vision to create bioluminescent trees that would replace streetlights. This dream is getting just a little bit closer, now that a team of Stanford trained synthetic biologists led by Antony Evans launched a Kickstarter campaign to grow glowing plants.
Using Genome Compiler software, the team is ready to input bio-luminescence genes into a mustard plant and have it be naturally glowing. Natural lighting with no electricity. Hypernature ahoy!
For a fresh perspective on modern branding and honesty, and as a parallel to Next Nature’s own vision of the honest egg, have a look at the work of Viktor Hertz. A designer from Uppsala in Sweden, Hertz decided to follow the idea of brand honesty to its logical conclusion by visualizing a complete range of outcomes.
Companies routinely spend thousands to hundreds of thousands on logos and branding aimed at putting a positive gloss over their products. What if the downsides couldn’t be hidden in the small print or conveniently omitted, and had to be up front in the branding? Viktor calls his set “Honest Logos”.
The full set of designs after the jump…
Ever wondered what will happen to our city gardens if space becomes scarce? Jewelry designer Hafsteinn Juliusson has shrunk these gardens and made them wearable. His line ‘Growing Jewelry’ holds actual living greenery. The sterling silver accessories are handmade in Iceland and seem like a promising alternative for bringing some green into the city streets. No green thumb? Don’t worry! It only needs watering every 5 weeks, although Hafsteinn takes no responsibility for that. How about growing a rose for your next date?