Mercedes-Benz Was Here
In the older days, people had to cross natural barriers like mountains for survival purposes. Grains from one side of the mountain was traded with cloth from the other side, for example. Today, we trade images and visual information overload has taken the place of the the mountain.
One can imagine this trading trips our ancestors made could be tough endeavors. Dangerous slopes and treacherous wheather conditions can take their toll, up in the mountains. Not to speak of the physical challenge of to climbing a mountain, packed with trading goods. New technologies like tunnels, cars and helicopters made it possible to skip the long climbs that take a strain on your body and mountain climbing as a bare necessity died out, to make place for mountain climbing as a recreational activity.