IKEA Lamp Catches Elephantiasis Virus
Have you heard of Elephantiasis? It is a disease caused by microscopic parasitic worms that cause a thickening of the skin and underlying tissues. The disease typically occurs in tropical regions, however, as it seems it recently transferred to consumer products.
Rule #4: Complex Products Tend to Be Anthropomorphized
For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here. Think about a spoon. Now think about a spoon with a face. What do you…
Rule #2: Different People Anthropomorphize Differently
For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here. What people experience as anthropomorphic is highly personal. Tests have shown that when given a…