We tend to think of plastic as a cheap, inferior and ugly material used to make children’s toys, garden furniture and throwaway bottles. But as an experiment, imagine for a moment a world in which plastic was extremely rare, like gold or platinum, and plastic objects were devastatingly expensive to produce. One would encounter plastic objects only at special occasions; one would see and touch very few plastic objects throughout one’s lifetime. I know it’s a challenge, but try to imagine, for the sake of our experiment, that plastic was scarce, available only to the happy few, and the masses lived in a world of wood, pottery and metals. Ready?
Now look around you and grab the first plastic object in your surroundings. Look at the object. Study the object. It doesn’t matter whether it is a coffee cup, a cigarette lighter, a pen or a plastic bag. This is a special moment. You are now holding one of the few, delicate pieces of plastic you will ever get to touch. Feel how durable it is. Feel how light it is considering its volume. Feel how strong and rigid it is, or how very flexible. Get a sense of how easy it must have been to mold. Understand that it could be molded into something else again. If plastic weren’t such an omnipresent material, we would realize that it is beautiful. We would realize what a disgrace it is that we throw away so much of it.