Tag: Suburban Utopia


Nano Supermarket in Amsterdam

From Friday 28 January – Wednesday 2 Februari the Nano Supermarket will be opened at the Leidseplein in Amsterdam. Additionally, on the 27th of January we will be opened at the Nano…

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Fata Morgana

Finally… A gas station in the ocean! If we all rigorously continue filling up our tanks, this fiction can become a reality one day.

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Urban Birds

It’s been known for a while that birds increase their singing volume to make themselves heard in the big city, but recent studies show that the city birds might even be evolving…

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My Fetal Pony: Neoteny in Girls’ Toys

It’s no secret that Mickey Mouse has evolved in response to consumer pressures. Once a violent river-rat, he became the boy scout of rodents with good looks to match. Steven Jay Gould famously charted Mickey’s pedomorphosis over the years.  The mouse reverted to a baby’s bigger skull, bigger eyes, and pudgier snout.

As a child of the 80s and 90s, I’ve noticed the same trend in the toy brands that once littered the floor of my suburban bedroom. Boys toys may be constrained to adult (and therefore masculine) characteristics, but girls’ toys are free to fall under the consumer pressures of the Mickey Effect.

The My Little Pony (MLP) reboot exhibits a classic retention of juvenile characteristics into adulthood, a process known as neoteny. The eyes are bigger, the face is rounder and flatter, and the body size and leg length are reduced. Compared to the more conventional equine outline of the original series, the new MLP appears based on an infant, even fetal stage of development.

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Next Nature Movie #2: Being There

The main character in ‘Being There’ (1979) is a simple-minded gardener named Chance, played brilliantly by Peter Sellars, who has spent all his life as a servant in the Washington D.C. house…

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Next Nature Movie #5: American Beauty

During the selection of the top ten of next nature movies we’ve doubted quite a bit between the Truman Show (1998) and American Beauty (1999). The Truman Show tells the story of…

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Next Nature Movie #7 – Grizzly Man

The sad story of Timothy Treadwell is the ultimate example of the drama a naive notion of nature can bring about. Grizzly Man (2005) opens with the facts surrounding Timothy Treadwell and…

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Tree Hugger

While driving on the highway, I saw a tree. Our peculiar image of the week was spotted by Arnoud van den Heuvel using the Next Nature Spotter iPhone app.…

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Drive in Wheel

drive in wheel
The Drive in Wheel is an unique and spectacular giant wheel made especially for cars. The wheel is 100 feet high and takes four cars on one trip. City sightseeing has never been easier: you drive into the city center, into the wheel, view the city from above and drive out again – without ever leaving your car.

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JAPAN. Miyazaki. The Artificial beach inside the Ocean Dome. 1996.

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Nature is an Agreement

Nature is an agreement. Just like the nude beach. Here you keep your breasts and your crotch covered, There you drop everything and act like it is the most ordinary thing in the world that everyone is suddenly walking around naked. That is also how we deal with nature nowadays. We make an agreement with each other that this or that piece of the country is ‘nature’, and put a sign next to it and a fence around it.


Nature itself must of course stick to this agreement – no thorns, please, no bites and certainly no flooding! – and it must stick to the budget. After all, we have invested a lot of time and money in making nature.

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Onion Pill

Since the intake of medicines has become a mundane ritual nowadays, why not naturalize the interface? French artist Mathieu Lehanneur is rethinking the pill-person interface in daring new ways. The idea of…

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Logo landscape

As you walk through the corporate jungle you notice that it is a hectic place, but sometimes it can be quiet and peaceful. Then you’ll see pumas next to crocodiles and bunny…

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In Pursuit of Artificial Flavoring

Following in the footsteps of a Marco Polo-esque spice trade, next nature explorers Jon Cohrs and Ryan Van Luit travel by canoe past massive cargo ships and factories in search of the…

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Milk comes from Bottles

Milk is good for you and we all should drink lots of it. Common knowledge so far, but do you actually know where milk comes from? Supermarket? Factories? Luckily this milk packaging…

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