Tag: Suburban Utopia

Biomimicmarketing

Branded Dreams – The Future of Advertising?

Nowadays young children know more brands and logo’s than bird or tree species. Advertisements are so present in our environment, it seems our dreams are the last safe and add-free place.

But what happens when advertisers gain the technology to enter our dreams? This animated short by our friends of Studio Smack introduces us in a dream infected by a brand we all know…

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Information Decoration

Smog: an Augmented Reality?

A few days ago, these images of iconic buildings in Beijing as they look with and without intense smog have been posted on Weibo, one of China’s most popular social media platforms. Interestingly, these images speak the visual language of augmented reality apps, in which an additional layer of information is projected on top of the perceptible environment as seen through the lens of a camera, usually on a hand-held device. But in this particular case, an interesting reversal seems to take place.

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Suburban Utopia

Houses to Live Integrated with Nature

Have you ever dreamed about living in the Hobbit Hole, an earth-sheltered house in the Lord of the Ring Middle Earth? Now, you can simply order one at Green Magic Homes. Featuring easy-to-assemble prefabricated structures, Green Magic Homes provides a module in different shapes and types to easily build up customized tiny houses that can be covered under layers of soil, turf, or even sand and snow.

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Suburban Utopia

First Testings of Google’s Project Loon Announced

Project Loon, the plan launched by Google two years ago to bring the Internet in remote areas of the globe through balloons, could be operative in India and Indonesia soon, according to the Wall Street Journal. We already presented the project a few years ago when Google announced it, but recently they revealed their intention to provide internet connection in Indonesia thanks to Project Loon.

Their aim is to connect more than 100 million people in a cheap, new and sustainable way, in a territory where only one person on three is able to profit of a network.

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Suburban Utopia

Could Biomimicry Help us Solve the Refugee Crisis?

Millions of people are, in this very moment, in the midst of one of the biggest refugee crisis of the last several decades. The war in Syria and the unstable situation in the middle East is forcing masses of people into Europe, at a pace and scale that is causing incredible strife. Europe’s ability to absorb an ever growing number of refugees (some data points to 1.5 million people in Germany alone) is put into question both by logistical issues – can these people be taken care of in a proper, humane way? As well as by ideological and political matters – do European nations have the obligation to deal with this problem by themselves? What does this entail?

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Suburban Utopia

Meet the Hospital of the Future

The Humber River Hospital in Toronto, Canada, is the first digital health institution to be operative in North America. With its 656 beds, the structure offers unconventional and leading computerized assistance for all sorts of patients, which consists of a wide combination of comfort and technology.

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