Tag: Supermarket

Biomimicmarketing

Nano Care™ Blueberry Paste Wax

Surely we are quite attuned to some unexpected flavors in these quarters, but this Nano Care™ Blueberry Paste Wax wins our syncretic mash-up award for combining technorethoric with biomimicmarketing. Who wouldn’t fall…

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Biomimicmarketing

CosmoCosmetics

Things that make us feel and look good. Branded nature? Created by Russian design agency Firma.…

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Supermarket

Supermarket – Our Next Savanna

We are living in the future and we find it boring. The best place to gather evidence for this claim is the supermarket. To begin with, try and have a fresh look at the word:  Supermarket, it is such an utterly futuristic word, yet we use it mindlessly. If only the supermarket wasn’t such a mundane part of our life, we would realize how exceptional this environment really is.

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Food Technology

Scientists ‘grow’ pork

Scientists at the Eindhoven University of Technology are creating artificial pork. Prof. Dr Mark Post and his colleagues of the department of Biomedical Engineering have extracted cells from the muscle of a…

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Back to the Tribe

How to Grow a Sneaker

No silly. Of course sneakers can’t be grown from transforming Koi Karpers. This is merely an fictional piece by Yoske Nishiumi. But then again, do you have any idea where your sneakers…

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Feed-Back

Orthorexia Nervosa: the healty eating disorder

Following anorexia nervosa (under eating) and bulimia nervosa (overeating), orthorexia nervosa (healty eating) is the latest eating disorder in the book. It is characterized by a fixation on eating what the sufferer considers to be healthful food, which can ultimately lead to early death.

While anorexia is typically associated with our visual culture and its unreachable beauty ideals, orthorexia seems closely related with our information age and the easy access to facts and figures. Today so many data about health benefits of our food are available – how it was processed, prepared, etc– and food packages are routinely decorated with scientifically detailed data on their contents. We are suffering from ‘overknowledge’.

While most of us respond to the food-data-overload with an occasional dosage of self chosen ignorance – forget about the facts, grab a burger! – people suffering from orthorexia will spend just as much time and energy thinking about food as someone with bulimia or anorexia.

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Food Technology

Crowdsourced drink

Remember the days when the flavor of a fruity drink was simply connected to an apple, orange, strawberry, kiwi, or perhaps – if you felt really exotic – an acai berry? Nowadays…

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Hairy Crab
Food Technology

Counterfeit Crab

Hairy Crab
Engraved Hairy Crab: fake or real?

??? (Dazha crab), or more widely known as Shanghai Hairy Crab, is in season right now. This typical Shanghai delicacy is particularly sought after for its rich and creamy roe. And just like many other delicacies: sooo tasteful but sooo bad for your health… However, like, well, most things from China (if not all) hairy crabs suffer problems with counterfeits.

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FutureFoodNature
Bionics

Fresh from the Pharm

Will we in the future still buy several needs according food in shops, or will we grow M&M’s ourselves? There is a lot happening on in the field of food technology, think…

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3D food printer by Philips
Bionics

Food Design in the 21th Century

Old nature provided us with a wide variety of food: fresh milk, crispy vegetables, nutritious meat. Yet this is not enough, we want more:

We want a printed steak, square fishsticks, dinosaur nuggets, organic coca-cola, hyper fruit, cloned meat, potato-free potato chips, frankenwein, vegetarian hamburgers and hypernatural tomatoes. We want vitamine+Q10 yoghurt that makes you loose weight. We want to hear the sound of a sausage when we bite it – we want notice how well designed that sausage sound really is.

Already for thousands of years people have been food designers. How will food technology develop itself into the 21th century? The Philips Food Design Probes investigate how we will eat and source our food in the future, like in 15 to 20 years. There are 3 products we might have in our homes by then:

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Food Technology

Who designed the banana?

Looking at a banana from a design perspective, one immediately notices the fruit is highly ergonomic and sophisticated: Bananas fit perfectly in the human hand, they come with a non-slip surface, a…

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Supermarket

Fruit4Day

Fruit does wonders for your health. No doubt about it. It is recommended to consume two pieces of fruit each day. One.. Sorry, I’ve lost count? How convenient to have the two…

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Baby buddha pear
Biocustomization

Lucky Fruits

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A Chinese farmer, Gao Xianzhang, has invented baby-shaped buddha pears and he is planning to export his idea. The produce became a success in his local province since people seem to think the pear gives them good luck.  He has created a series of 10,000 this season and plans to take the fruits of his labour to the UK and Europe.

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Biomimicmarketing

Freshness Label

Japanese design agency To-Genkyo proposes a dynamic freshness label for meat products. The hourglass-shaped label contains special ink that changes color based on the amount of ammonia emitted by the meat (the…

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carrot
Hypernature

Why are Carrots Orange? It is Political

No, the image above does not some show some collection of freshly genetically designed hypercarrots in various colors of the rainbow. This is the spectrum of colors carrots used to have – and in some regions of the world you can still find white, yellow, red and purple carrots. In most countries however, carrots tend to be orange nowadays. Why is that?

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