Humans have mastered agriculture for the last 10.000 years, during which different climates, cultures, and technologies have driven and defined farming development. Nevertheless, a summer storm, voracious pests or a bad drought can still ruin the harvest and destroy months of hard work. But not anymore, according to Japanese plant physiologist Shigeharu Shimamura, who transfered intensive agriculture under the roof.
Numerous products nowadays present themselves as organic. Such labeling suggests these products are created according to the principles and in harmony with nature, yet, it is hardly ever defined what this exactly means.
This pure organic coconut water is a striking example. 100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?
The next guest in our interview series is Chloé Rutzerveld, young talented and promising Food and Concept designer, from Eindhoven University of Technology. Chloé is interested in combining aspects of food, design, nature, culture and life sciences in a form of critical design. She uses food as a medium to address, communicate and discuss social, cultural or scientific issues.
Throughout 2014, Chloé worked on a 3D food printing project, titled Edible Growth, to show how high-tech or lab-produced food doesn’t have to be unhealthy, unnatural or not tasteful. Her concept is an example of a future food product fully natural, healthy, and sustainable.
The working principle combines aspects of nature, science, technology and design: multiple layers containing seeds, spores and yeast are printed according to a personalized 3D file. Within five days the plants and fungi mature and the yeast ferments the solid inside into a liquid. Depending on the preferred intensity, the consumer decides when to harvest and eat the edible. While the project is still speculative due to technological limits, the concept is very intriguing.
We recently talked with Chloé about people’s response to Edible Growth, the profession of food designer and new preparation methods and products that could be on our plate one day. Here’s what she had to say:
Here’s a way to update the old paper magazine into the digital realm: just add a button! For soup, press play.
Look at these incredible images of native Africans shopping in a supermarket in Opuwo, Namibia.
Two merging realities, different worlds overlapping inside that modern jungle we call supermarket. The situation is disorienting and absolutely fascinating.
Regular readers of this blog know we closely monitor razor technology as a symbol of our co-evolutionary relationship with technology. This basically means that, like the bees and the flowers, people and technology are intertwined in mutual dependence: we serve our technology as much as it serves us. And just like humans, technology wants to prosper, propagate and grow. The blindness ‘innovation’ of shaving razors, with more and more blades, strips and grips, exemplifies this development.
The latest subspecies in the Razorius line is the Razorius Gilletus Flexball. While the Gillete Corporation proclaims they have reinvented shaving, others argue Gillette’s new razor is everything that’s wrong with America.
Increasingly we see phenomena from the digital environment foraying in our physical environment. Potato maker Birds Eye decided to join the trend.
You can now buy #frozen #potato shapes for the social media generation. The mashtags come in five shapes: a hashtag, @ sign, asteriks and two emoticons.
Please note that this virtual snack makes you really fat.
Regular readers of this blog know we are closely monitoring razor technology as a symbol of our co-evolutionary relationship with technology. This basically means that, like the bees and the flowers, people and technology are caught in a relationship of mutual dependence: we serve our technology as much as it serves us. And just like humans, technology wants to prosper, propagate and grow.
The latest species in the Razorius line is the Razorius Gilletus Gold Plastic. Like the exorbitant feathers of the peacock, which only function is to aesthetically stand out amid its competitors, this new species of Razorius Gilletus only differs from its predecessor with a thin layer of gold paint on its plastic body.