Tag: Supermarket

Food Technology

The World’s Largest Indoor Farm

Humans have mastered agriculture for the last 10.000 years, during which different climates, cultures, and technologies have driven and defined farming development. Nevertheless, a summer storm, voracious pests or a bad drought can still ruin the harvest and destroy months of hard work. But not anymore, according to Japanese plant physiologist Shigeharu Shimamura, who transfered intensive agriculture under the roof.

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Biomimicmarketing

100% Organic? Get a Coconut

Numerous products nowadays present themselves as organic. Such labeling suggests these products are created according to the principles and in harmony with nature, yet, it is hardly ever defined what this exactly means.

This pure organic coconut water is a striking example. 100% pure organic coconut water would be to drink directly from the coconut. So how organic is this product really? 80% Organic? 70% Organic? Or just slightly more organic than the coconut water without the labeling?

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Food Technology

Interview: Chloé Rutzerveld, Designer Who Wants to Grow Healthy 3D Printed Food

The next guest in our interview series is Chloé Rutzerveld, young talented and promising Food and Concept designer, from Eindhoven University of Technology. Chloé is interested in combining aspects of food, design, nature, culture and life sciences in a form of critical design. She uses food as a medium to address, communicate and discuss social, cultural or scientific issues.

Throughout 2014, Chloé worked on a 3D food printing project, titled Edible Growth, to show how high-tech or lab-produced food doesn’t have to be unhealthy, unnatural or not tasteful. Her concept is an example of a future food product fully natural, healthy, and sustainable.

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Back to the Tribe

Indigenous Shopping in the Supermarket

Look at these incredible images of native Africans shopping in a supermarket in Opuwo, Namibia.

Two merging realities, different worlds overlapping inside that modern jungle we call supermarket. The situation is disorienting and absolutely fascinating.

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Co-Evolution

Razorius Gilletus Flexball Subspecies

Regular readers of this blog know we closely monitor razor technology as a symbol of our co-evolutionary relationship with technology. This basically means that, like the bees and the flowers, people and technology are intertwined in mutual dependence: we serve our technology as much as it serves us. And just like humans, technology wants to prosper, propagate and grow. The blindness ‘innovation’ of shaving razors, with more and more blades, strips and grips, exemplifies this development.

The latest subspecies in the Razorius line is the Razorius Gilletus Flexball. While the Gillete Corporation proclaims they have reinvented shaving, others argue Gillette’s new razor is everything that’s wrong with America.

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Biomimicmarketing

Razorius Gilletus Gold Plastic

Regular readers of this blog know we are closely monitoring razor technology as a symbol of our co-evolutionary relationship with technology. This basically means that, like the bees and the flowers, people and technology are caught in a relationship of mutual dependence: we serve our technology as much as it serves us. And just like humans, technology wants to prosper, propagate and grow.

The latest species in the Razorius line is the Razorius Gilletus Gold Plastic. Like the exorbitant feathers of the peacock, which only function is to aesthetically stand out amid its competitors, this new species of Razorius Gilletus only differs from its predecessor with a thin layer of gold paint on its plastic body.

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