Tag: Symbolic-Overdrive


Selling Rum with Dragons, Berries & Bats

We remain startled by the continuous employement of ‘natural’ images to market products. Bacardi Rum wins the triple biomimicmarketing award with their latest dragon-berry mix. Apparently the marketeers of Bacardi expect the combination of bats, berries and dragons to successfully promote the alcoholic sugar drink.

According to the ingredients list the drink does indeed contains both strawberry and dragonfruit substrates. The bats are missing, however, they’re merely added to the marketing mix to metaphorically enforce the association with night live.

Bacardi furthermore recommends to enjoy the drink with ginger ale for a quadruple biomimicmarketing mix of Dragons, Berries, Bats, Ginger and Headaches. Image consumption in the overdrive. Cheers folks!

Boomeranged Metaphors

Just Browsing

Dutch designer Boris Rijksen experiences a culture shock when he enters the real world after a day of screen work. Before, the ‘digital immigrant’ struggled to understand digital situations, but what about the digital natives? Will they struggle to understand real situations?

Digital interfaces use skeuomorphic elements to make the digital world more like the non-digital; trashcan, desktop as examples. Boris proposes a similar approach for digital natives in the real world.

Short promo (in Dutch) and project site (in Dutch)


Sight – As Second Life becomes First Life

So you thought your live was already pretty much media-saturated? Indulge in the design fiction film Sight and you’ll realize you ain’t seen nothing yet.

The short portrays a speculative future wherein we all walk around with contact lens-like devices that augment our reality and connect us to the cloud — everything from games to entertainment to instruction to dating coaches. Created by by Eran May-raz and Daniel Lazo.

Via Beyond the Beyond, Via Venturebeat.com

Back to the Tribe

Amazon Tribe lacks concept of Time

A study, in Language and Cognition has shown that time does not exist as a separate concept for the Brazilian Amondawa  – an Amazon tribe first contacted by the outside world in 1986.

The Amondawa language lacks the linguistic structures that relate time and space. There is no word for “time”, or indeed of time periods such as “month” or “year”. Furthermore, the people do not refer to their ages, but rather assume different names in different stages of their lives.

Read more


Mul & De Mul – God’s Browser

Philosopher and professor Jos de Mul and media artist Geert Mul set out to visualize the Gods Browser in a unique art-science collaboration. The result is a conceptual poem of words and an excess of images. Welcome in the technological sublime.

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Gordan Savicic – Facebook Suicide

Slowly but steadily the digital environment is becoming the primary living space where we interact and define ourselves. According to Gordan Savicic however, some things are still missing… like committing suicide.

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Good old analog technology, now even better than ever before. Artist Bartholomäus Traubeck created a hyper-nostalgic record player that, rather than making music from vintage vinyl records, uses slices of woods to generate sound.

The player analyses a tree’s year rings for their strength, thickness and rate of growth as input for a generative algorithm that outputs piano music. Watch the video to enjoy the sound of a tree and appreciate the beauty and variety of nature from a whole new unexpected perspective.

Thanks Yuri Keukens.

Information Decoration

SMS Skyscrapers

I reckoned Amsterdam did not have any sky scrapers, but I guess I wasn’t looking through the right lenses.

This sms-traffic Amsterdam skyline – made on new years eve 2007 – was created by information decoration wizard Aaron Koblin.