Loosely regulated and largely untested in clinical trials, herbal medicines nonetheless do big business based on their image of being wholesome, natural, and backed by millennia of tradition. Common sense tells us that it’s healthier to swallow a flower than a pill, and wiser to consult with a kindly herbalist than with a white-coated doctor.
Biomimicmarketing is so persuasive that it can sell poison, so long as the poison is “natural”. Aristolochia, a mottled purple flower, was a common medicine in ancient Rome, Greece and Egypt, and is still an ingredient in traditional chinese remedies and in certain weight-loss supplements. Prescribed for ailments as wide-ranging as childbirth, arthritis and snakebites, for thousands of years doctors and patients managed to miss the flower’s most potent property: It will kill you.
Imagine what you could do if you had one million Twitter followers. You would be so rich! Now seriously: Are followers becoming an alternative currency? Perhaps, although we are still awaiting the day that you can walk into a bakery and routinely buy a loaf of bread with your Twitter following. Scratch to win. Or if you don’t believe in lotteries, you can simply buy one million twitter followers for only $8295.
Image by Julian Bleecker.
We remain startled by the continuous employement of ‘natural’ images to market products. Bacardi Rum wins the triple biomimicmarketing award with their latest dragon-berry mix. Apparently the marketeers of Bacardi expect the combination of bats, berries and dragons to successfully promote the alcoholic sugar drink.
According to the ingredients list the drink does indeed contains both strawberry and dragonfruit substrates. The bats are missing, however, they’re merely added to the marketing mix to metaphorically enforce the association with night live.
Bacardi furthermore recommends to enjoy the drink with ginger ale for a quadruple biomimicmarketing mix of Dragons, Berries, Bats, Ginger and Headaches. Image consumption in the overdrive. Cheers folks!
Dutch designer Boris Rijksen experiences a culture shock when he enters the real world after a day of screen work. Before, the ‘digital immigrant’ struggled to understand digital situations, but what about the digital natives? Will they struggle to understand real situations?
Digital interfaces use skeuomorphic elements to make the digital world more like the non-digital; trashcan, desktop as examples. Boris proposes a similar approach for digital natives in the real world.
So you thought your live was already pretty much media-saturated? Indulge in the design fiction film Sight and you’ll realize you ain’t seen nothing yet.
The short portrays a speculative future wherein we all walk around with contact lens-like devices that augment our reality and connect us to the cloud — everything from games to entertainment to instruction to dating coaches. Created by by Eran May-raz and Daniel Lazo.
A study, in Language and Cognition has shown that time does not exist as a separate concept for the Brazilian Amondawa – an Amazon tribe first contacted by the outside world in 1986.
The Amondawa language lacks the linguistic structures that relate time and space. There is no word for “time”, or indeed of time periods such as “month” or “year”. Furthermore, the people do not refer to their ages, but rather assume different names in different stages of their lives.