Tag: Technorhetoric

Biomimicmarketing

Macbook Pro Fragrance

Nothing beats the factory-scent of expensive, freshly unboxed technology! Artist group Greatest Hits produced the Apple Unboxing Scent for use at an exhibition in Melbourne, where it will be diffused for the visitors at West Space – Level 1, 225 Bourke Street – April 20th – May 12th.

“A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognize this smell. The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.”

For centuries mother nature has been the inspiration to the perfume makers. Our perfumes make us smell like lavender fields or cool breezes. Even our sweat smells rollicking. Nowadays one could question whether there is such thing as “natural odor”. Seen from this perspective, it is only logical that concepts like these, prelude the coming of a new era where the fusion of man and technology is accepted and common. This must be what NextNature smells like!

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Nongenetic Evolution

Where Cars are Born

French photographer Stéphane Couturier provides us with an intimate peek inside the womb of a Toyota car factory north of Paris, France. The highly abstract photos of car parts, workers and machines capture the complexity, vitality, serene precision and harmony involved in the car production process.

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Anthropomorphobia

Twitter Implant becomes a Reality

You all probably know the ‘Twitter implant‘ from the Nano Supermarket. Scientist at the University of Princeton now created the first working prototype.

The implant is actually a sensor which could be tattooed on a tooth. The tattoo could diagnose an infection and transmit that information to a medic. This would be useful for military personnel to determine wether or not a wound becomes infectious.

Although the tattoo does not exactly twitter your coffee intake, it is a big step in monitoring over distance. I wonder which Nano Supermarket product would be next to become reality?

Via Gizmodo

Anthropomorphobia

Arne Hendriks – Incredible Shrinking Man

The human population is expected to grow to 9 billion within this century. As a result we need more energy, more food and more space. If we continue our current consumptive patterns we soon need three planets. But what if we could turn this trend around?

Artist Arne Hendriks explores the possibilities and implications of downsizing the human species to better fit the earth. Can we do it?

Augmented-Bodies

Man Flies Like a Bird

Some months ago we wrote about the dream of mechanical-engineer Jarno Smeets to fly like bird. Over the last few months Jarno worked steadily to materialize his dream. Today Jarno posted a video in which he actually takes off.

Filed under: magical, inspiring, unbelievable, humane technology.

Technorhetoric

Screw Technology

In this particular piece of video art, loyal readers of nextnature.net might recognise the building as Zeche Zollverein in Germany, where we organized the Biggest Visual Power Show in 2006. Others might see an antropomorphobic turn on the artistic genre of the tableau vivant baptised ‘The Humping Pact’ and made by artists Diego Agullo’s and Dmitry Paranyushkin’s. A dead industrial space is brought back to life by elementary  human interaction in quite a mechanical fashion, an artists fantasy that seems to merge notions of industrial-age cybersex with the idea of the conception of what German techno-pioneers Kraftwerk would call: the man-machine. The subtext: fuck technology?

More information about the artwork here.
Via Teun Castelein

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Augmented-Bodies

The future of Assisted Living

Arjen Born, a Dutch Photographer, envisions the future of assisted living through hilarious and moving photographs.

Photography often reside in the realm of the nostalgic past, but Arjen dares to look forward. He does not question if robots will assist us in our daily life, he questions how robots will do this.

Via GUP

Back to the Tribe

Surviving Progress

Montreal filmmakers Mathieu Roy and Harold Crooks’ documentary feature, Surviving Progress presents the story of human advancement and reveals the risk of running the 21st century’s software — our know-how — on the ancient hardware of our primate brain which hasn’t been upgraded in 50,000 years. It is up to us to prove that making apes smarter was not an evolutionary dead-end.

Thanks Linda.

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Food Technology

Raise Crops on the Moon with Plant-Growing Jelly

In dry areas like the desert, on mountain tops or on the moon it’s impossible to grow anything. Or is it? A rain in the desert sparks extreme plant growth from the moment the raindrops hit the ground. As long as the ground is irrigated and fertilized, plants will grow during the warm periods of the day. For some regions, the nights are another challenge. In the desert, temperatures drop drastically at night. For farmers, its a big challenge to keep the soil “livable” for plants, and to cope with the drastic temperature differences between day and night. Money is another problem. There needs to be a stable environment for plants to grow in, at low costs. That’s what the Plant-Growing Jelly project seeks to solve.

Conceived of by industrial design students Ruud van Reijmersdal, Tom Slijkhuis, Joppe Spaans and Jeroen Rood, this speculative project  consists of a gel which serves as an ideal growing environment for food crops. The gel contains all the vital nutrients for a plant to grow, and insulates it from extremes of temperatures. Isolated the plant from the outside world could enable plants to grow anywhere, even on the moon. This enriched environment would attractive for mass-production, as fruits and vegetables could grow faster, earlier, and take up less space than traditional methods.

Want to learn more about the inspiration and specifics for this project? Read the project report.