Disney Causes Tourism Overload in Norway
In March 2012 a team of Disney’s creatives booked a tour through Norway to find inspiration for their upcoming film “Frozen“, or “Frost” as the movie is called in Norway. The breathtaking fjords, glacier lakes and snow-capped mountaintops served as the perfect backdrop for the Oscar-winning film. The animated feature not only broke box office records when it was released in 2013, it also boosted Norwegian tourism by 20%. And it’s not sure if that is a good thing.