Tag: Toys-are-Us

Society of Simulations

Barbie Becomes a Hologram of Herself

Barbie came alive! No, we don’t mean Valerie Lukyanova, the woman who turned herself into a human barbie, but the iconic 1950 doll that resides in girls’ bedrooms ever since. In the last 67 years, Barbie has been presidential candidate, doctor, scientist, chef, musician, astronaut, architect, computer engineering and now she’s becoming a 3D-animated hologram personal assistant for your kid. Last week Mattel released the Hello Barbie doll, a laser-beamed character that couples motion-capture animation with lively Amazon Echo AI like behavior.

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Lego Boost
Wild Systems

Lego Bricks Come Alive

The future of toys is robotic. Danish toy manufacturer Lego recently announced the next generation of building bricks features a series of interactive motors and programmable bricks that can be added to existing Lego kits, bringing the creations to life.

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Pokemon Go and virtual property
Suburban Utopia

Pokemon Go and Virtual Property

In the 90’s Pokemon took over the world. Young people were completely hooked by it. This craze gave rise to a trade market of Pokemon cards, kids used to spend their lunch money on cards trading to catch ́em all. This situation seemed innocent and trivial, but on a second tought it’s amazing how the game could generate a whole economical system. It triggered demand, a black market, bans by school authorities, monopolization and scarcity. Pokemon was a hit in the childhood of the 90’s generation and now, almost 20 years later, it ́s doing it again. But this time, the impact seems to be bigger and with deeper consequences.

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Society of Simulations

The World’s First Virtual Reality Park

The VOID (acronym for The Vision Of Infinite Dimensions) is a virtual reality theme park where visitors can explore the virtual world in a physical environment. Based in Utah, it will open its doors on summer 2016, but it already promises to provide the most immersive experience possible and to be “the future of entertainment”.

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